IFPA 2022 Year in Review
IFPA the member-driven association that advances the fresh produce and floral industries.
Our Association Our Members
IFPA, born from the strong legacies of United Fresh and PMA, strives for a vibrant future for all by growing prosperity for the world of fruits, vegetables, and floral. The global association is led by members, for members. More than 1,200 volunteer leaders serve on boards of directors, councils, committees, and ad hoc groups. Every company with a place in the produce or floral industries has a place in IFPA.
We connected with people, products, ideas, insights
Hosting events around the world, IFPA’s most visible activities are gatherings that connect members with each other and with new ideas to drive progress in high-performing organizations. That high performance is also recognized through the IFPA awards and scholarship programs. Less visible, but equally important, we also connect more than 1,000 volunteers from around the world to guide our programs, resources, and events.
Members around the world connected in 2022
After two years of pandemic-induced restrictions, IFPA members were able to once again make in-person connections at events, meetups and more.
Volunteers at Work
Awards and Scholarships
Recognizing excellence within our member companies, IFPA offered scholarships to bring deserving individuals to IFPA events and awarded individuals and companies for meritorious efforts in marketing, advocacy, leadership, science, and technology. This opportunity to highlight performance excellence in member companies puts our industry’s best and brightest in the spotlight. We appreciate the industry veterans that partner with IFPA to offer awards and scholarships to continue to grow the best of our industry.
At IFPA, advocacy encompasses our work in U.S. policy and government relations, providing the strongest possible voice on Capitol Hill. It also refers to our Joy of Fresh work through The Foundation for Fresh Produce to grow consumption for a healthier world.
Our policy work in 2022 centered on five priority policy areas: nutrition, food safety, organics, supply chain, and workforce/immigration.
Fruit and Vegetable Moonshot
To single out just one highlight, IFPA put forward our Fruit and Vegetable Moonshot, an eight-point plan on U.S. nutrition strategy. The Biden administration’s plan, released at White House Conference on Hunger, Nutrition, and Health, incorporated a majority of IFPA’s policy recommendations. IFPA CEO Cathy Burns and nutrition policy lead Mollie Van Lieu attended the event.
As a result of advocacy, throughout 2022 USDA, the Veterans Service Administration, and Indian Health Services, respectively, invested an additional $65 million in produce prescription programs, providing key seed money to garner data and evidence to launch nationwide – a key goal of IFPA and the White House Conference on Nutrition.
The White House Conference
Ocean Shipping Reform Act (OSRA)
IFPA was instrumental in creating a letter co-signed by more than 3 dozen organizations representing the produce industry urging the quick passage of the OSRA. This new law is designed to ensure that food and perishable products can fairly compete for shipping capacity and schedules with ocean carriers.
Supply Chain Disruptions
USDA announced the long-awaited proposed update of the WIC Food Package – up to quadrupling the amount of fresh fruits and vegetable available to low-income moms and young children. Approximately half of all babies born in the US today are eligible for WIC. A mom and young child would be eligible for up to $75 a month in fruits and vegetables.
On Capitol Hill
The unified voice of IFPA members effectively advanced our policy efforts in 2022. Members gave of our time and influence to come face-to-face with policymakers and regulators to advocate for our priorities: a two-day Policy & Regulatory Forum for IFPA leadership groups in Washington, D.C., and The Washington Conference that attracted hundreds of us to the U.S. capital.
Through The Foundation for Fresh Produce, we promoted the Joy of Fresh and worked to drive greater consumption of fresh produce to grow a healthier world.
We announced the upcoming merger with Produce for Better Health Foundation. Our missions are in synch, and combining our efforts will permit more-robust efforts to help close the fruit and vegetable consumption gap in America and around the world.
Brought the Joy of Fresh to SxSW in an activation that featured flower crowns and bouquets and fresh produce. IFPA uses events like these to bring our industry to consumers and cultural learnings to our members.
Joy of Fresh
Spotlighted the Joy of Fresh at The Washington Conference, with an activation on Capitol Hill featuring fresh produce and flowers for conference participants, key congressional staff, and consumer advocates.
Race for a Healthier World 5K
Hosted a fund-raising 5K race at the IFPA Global Produce & Floral Show helping the Foundation's vision to grow a healthier world by changing the trajectory of human health.
We used IFPA programs to guide our decisions and grow our people
Whether in person or online, IFPA guidance enlightened our deliberations, informed our decisions, grew our leaders, and trained our teams.
Research & Reports
To augment information our individual companies have, IFPA identified the most important research and reports. Many of these are member-exclusive, a direct benefit of being part of IFPA. We can highlight only a few here, but you can check out the full array of resources.
Top Ten Global Consumer Trends for 2022
IFPA offers multiple opportunities to gather and share
critical information and perspectives members can use to illuminate their decisions.
Your Go-To Food Safety Resource
Our experts make IFPA the go-to place for produce food safety, which is the top issue for many companies throughout the supply chain. We are committed to offering the latest science and the best expertise to help members protect their products and their reputations. In 2022, we hosted trainings and programs as well as diligently worked to provide technical support to members in need.
Technical support (consultations and food safety crises)
Recall Ready Workshop
Role playing through a simulated crisis to learn how to best navigate the situation and develop a customized communication plan.
Watch our mock recall Virtual Town Hall!
Fresh Takes on Tech Podcast
Fresh Takes on Tech Podcast examines technology and innovation in the fresh produce and floral industries. Listen to our most popular episode of the year!
Fresh Field Catalyst
A tech accelerator program, Fresh Field Catalyst, brings technology innovations to our members, these Twelve companies received Fresh Field Catalyst Awards in 2022.
IFPA Meets Us Where We Are
To maximize our time, IFPA brought expertise to our desktops.
Newsletters digested information we need to succeed.
IFPA newsletter (with 57,000+ subscribers)
Audience-specific newsletters: floral, retail, Career Pathways, food safety, and government relations.
Virtual Town Halls
Virtual Town Halls offered weekly sessions (accessible 24-7) on topics that affect members every day.
Topics include: Advocacy, Consumer Trends, Floral, Food Safety, Foodservice, Marketing, Retail, Supply Chain, Sustainability, Talent, and Technology
Training and Development
To develop our companies’ most valuable assets – our staffs and our leaders – IFPA provided a variety of learning experiences.
Online Learning Academy
Spanning more than 50 online courses spanning nine categories and moved 250 eager learners through the courses on marketing; business management; food safety and quality; diversity, equity, and inclusion; retail; floral; and women’s leadership.
Career Pathways engaged more than 100 students – in person and online – to introduce them to potential careers in the produce and floral industries. This is just one of the IFPA initiatives that engaged 101 universities to bring the best and brightest to our industries.
IFPA launched the first year of a five-year internship program, funded by USDA, providing 12 interns with a unique work experience and an introduction to produce and floral.
Meet the IFPA
Leadership training and professional development moved 200+ students through the Emerging Leaders Program, the year-long Leadership Program, and Women’s Leadership programs (online and in person). Additionally, 50 students graduated from the Produce Executive Development Program at Cornell University.
Meet Class 27
We tapped volunteer leaders, staff experts, and technology to make it all happen
IFPA is a global association by members for members, so it bears mentioning again that more than 1,000 members volunteered their time and expertise to guide IFPA priorities and programs in 2022.
The IFPA staff comprises more than 80 individuals with subject-matter, technical, and/or association management expertise. They take the guidance and direction from the volunteers and build top-shelf, relevant programs, resources, and events that members count on.
Just as our members join IFPA to do more collectively than they could on their own, IFPA joins coalitions to strengthen our voice and expand our reach. These are some of the coalitions and collaborations IFPA was part of in 2022:
- International Federation for Produce Standards
- Food and Beverage Issues Alliance
- Minor Crop Farmer Alliance
- Crop Protection Coalition
- The Alliance for New Immigration Consensus
- Stewardship Index for Specialty Crops
- Codex Committee on Food Hygiene as a member of the U.S. delegation
- Produce Industry Coalition
- Partnership for Food Safety Education
- IAFP’s Produce Safety & Quality Professional Development Group
- IFT’s Fruit and Vegetable Division
- Center for Produce Safety
- Produce Traceability Initiative
IFPA staff visited member farms, facilities and stores
Staff and members also attended global gatherings, ensuring that IFPA members were represented – to promote their interests and to gather information we can disseminate back to members from those events. They included:
- Produce-specific shows from organizations like Western Growers, Texas International Produce Association, Canadian Produce Marketing Association, Florida Fruit & Vegetable Association and many regional events.
- Global events like Fruit Logistica and the Global Food Safety Initiative.
- IFPA also engaged in worldwide events that feature floral, including American Hort’s Cultivate, the New England Produce Conference, Expo Flor Ecuador, Tropical Plant International Expo (TPIE), International Floriculture Trade Fair (The Netherlands), and Chrysanthemum Week (Colombia).
IFPA @ The Consumer Electronics Show
- Relevant events such as CES from the Consumer Technology Association , the International Association for Food Protection, the Institute of Food Technologists, GFSI - The Global Food Safety Initiative Conference.
An Award-Winning Website
IFPA’s investments in technology continued through 2022, allowing members to connect virtually.
The IFPA website was recognized with a 2022 Optimizer Award in the ‘Most Customer-Centric Experience’ category by Optimizely, the leading digital experience platform (DXP) provider used by IFPA to power its website. We kept members at the forefront of website design at all times, including making every page meet today’s accessibility standards.
Are you an IFPA Member?
If you joined us for our inaugural year, be sure to renew your membership now. And if you’re not yet an IFPA member, join today to benefit from the connections, advocacy, and insights that can drive your company forward.