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<div class="hero-body"> <div class="rich-text"><p>Connect, collaborate and exchange information and ideas to address opportunities and challenges in the floral industry.</p> </div> </div> <div class="cta"> <a class="score-button anchor-button default" title="Explore Floral Resources" href="#explore" > Explore Floral Resources </a> </div> </div> </div> <picture> <source srcset="/siteassets/images/field-shots/lavendar-field.jpg/_croppings/hero-with-seed-overlay-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/field-shots/lavendar-field.jpg/_croppings/hero-with-seed-overlay-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/field-shots/lavendar-field.jpg" alt="" /> </picture> </div> </section> <section class="score-stripe offset-pull-up "> <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div data-react-component="CarouselSlider" data-props='{"results":[{"id":4449,"url":"/resources/floral/floral-holiday-point-of-sale-data/","tileDescription":"Floral point of sale data reports can be used to plan for upcoming holiday holidays and future years by predicting consumption patterns and making purchasing decisions.","tileTitle":"Floral Holiday Point of Sale Data","tileCtaText":"Learn More","tileAltText":"Macro view of the red poinsettia flower with orange and yellow center","thumbnails":[{"url":"/siteassets/images/commodities/flower/poinsettia.jpg/_croppings/resource-detail-page-hero-desktop.jpg","key":"Hero Desktop","width":1136,"height":1136},{"url":"/siteassets/images/commodities/flower/poinsettia.jpg/_croppings/resource-detail-page-hero-mobile.jpg","key":"Hero 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Each report includes dollar sales data compared to the year prior and how events and holidays, such as Mother\u0027s Day and Valentine\u0027s Day affect sales.\n","tileTitle":"IRI Supermarket Floral Sales","tileCtaText":"Learn More","tileAltText":"Close up shot of various bunches of flowers available at a supermarket","thumbnails":[{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-hero-desktop.jpg","key":"Hero Desktop","width":1136,"height":1136},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-hero-mobile.jpg","key":"Hero Mobile","width":650,"height":650},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-jumbo.jpg","key":"Jumbo","width":1630,"height":600},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-open-graph.jpg","key":"Open Graph","width":1200,"height":638},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-feature.jpg","key":"Feature","width":962,"height":600},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-vertical-promo.jpg","key":"Vertical Promo","width":352,"height":450},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-grid.jpg","key":"Grid","width":724,"height":384},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-list.jpg","key":"List","width":354,"height":354},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-search-autocomplete.jpg","key":"Search Autocomplete","width":160,"height":84}],"accent":"mint","eyebrow":"Floral","pageType":"ResourceDetailPage","gated":false,"searchDate":"2021-11-24T12:07:03+00:00","categories":["Floral","Article"],"hitId":"_f35ca684-1be6-46f9-80cd-9cea3eed23aa_en","hitType":"Produce_Web_Models_Pages_ResourceDetailPage"}]}' class=''></div></div> </div> </div> </div> </section> <section class='anchor-section mt-0'> <span class='anchorpoint sr-only' id='explore'>Explore Resources</span> </section> <section class="simple-search-section"> <div data-react-component="SimpleSearchResultBlock" data-props='{"defaultQuery":{"query":"","staticPageTypes":[85,100],"filteredCategories":[],"staticCategories":["Floral"],"staticRoots":[8],"trackId":""},"viewType":"Grid","pageSize":9,"sortBy":0,"dateFilter":0,"baseUrl":"https://www.freshproduce.com","headingTitle":"Resources","headingDescription":"Discover Floral Opportunities and Challenges","headingLevel":"H2","classSelections":"","searchBoxPlaceholder":"Keyword Filter","allowFilters":true,"noResultsMessage":"\u003cp\u003eWe\u0027re sorry, your search returned no results.\u003c/p\u003e\n\u003cp class=\u0022heading-three\u0022\u003eSearch Tips\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCheck the spelling of your keywords. Try using fewer, different or more general keywords.\u003c/li\u003e\n\u003cli\u003eTry to replace special characters with legit characters or remove them altogether\u003c/li\u003e\n\u003c/ul\u003e"}' class=''></div> </section> <section class="score-stripe default " style="background-color: #ffffff;"> <div class="container"> <div class="w-full"> <div class="section-header"> <H2 class=''>Contact our floral expert</H2> </div> <div class="content-area justify-center"> <div class=" w-6col"><div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/becky-roberts.png" alt="Becky Roberts" title="Becky Roberts" loading="lazy" /> </div> <div class="caption"> <p class="name">Becky Roberts</p> <div class="rich-text"> <p>Director, Floral</p> </div> <a href="tel:+1(302)607-2148" class="phone" data-epi-edit="PhoneNumber">+1(302)607-2148</a> <a href="mailto:broberts@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Becky Roberts</a> </div> </div> </div> </div> </div> </div> </section> <section class="resource-slider no-mt default color-agave" style="background-color: #ffffff;"> <div class="container"> <div class="w-full"> <div class="section-header"> <H2 class=''>Learn More</H2> </div> <div class="content-area"> <div data-react-component="CuratedSlider" data-props='{"results":[{"id":5036,"url":"/events/the-global-produce-and-floral-show/","tileDescription":"The Global Produce \u0026 Floral Show is the single best place to meet the entire fresh produce and floral supply chain. 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8.76826 7.67679 8.69833 7.65697C8.61325 7.63287 8.5236 7.62991 8.43712 7.64835C8.35064 7.6668 8.26995 7.70609 8.20202 7.76283L2.13036 12.8354C1.77707 12.2734 1.50959 11.6616 1.33679 11.0202C1.15386 10.3319 1.07082 9.62066 1.09024 8.90855V8.90855Z" fill="#FFFFFF" /><path d="M14.4404 21.3343C14.4494 21.4144 14.476 21.4915 14.5184 21.56C14.5607 21.6285 14.6176 21.6868 14.6851 21.7306C14.7525 21.7745 14.8289 21.8028 14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item" role="presentation"> <a href="/advocacy/priority-issues/" target="" class="" role="menuitem">Priority Issues</a> </li> <li class="menu-list-item" role="presentation"> <a href="/advocacy/freshpac/" target="" class="" role="menuitem">FreshPAC</a> </li> <li class="menu-list-item" role="presentation"> <a href="/advocacy/grassroots/" target="" class="" role="menuitem">Grassroots</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/events/" target="" class=""> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path 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