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<a class="score-button anchor-button default" title="Explore Floral Resources" href="#explore" > Explore Floral Resources </a> </div> </div> </div> <picture> <source srcset="/siteassets/images/field-shots/lavendar-field.jpg/_croppings/hero-with-seed-overlay-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/field-shots/lavendar-field.jpg/_croppings/hero-with-seed-overlay-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/field-shots/lavendar-field.jpg" alt="" /> </picture> </div> </section> <section class="score-stripe offset-pull-up "> <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div data-react-component="CarouselSlider" data-props='{"results":[{"id":16589,"url":"/resources/floral/supermarket-floral-consumer-sentiment/","tileDescription":"Perceptions and usage of supermarkets for floral products vary by market. Surprisingly, most floral product purchases are planned as opposed to impulse. 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Each report includes dollar sales data compared to the year prior and how events and holidays, such as Mother\u0027s Day and Valentine\u0027s Day affect sales.\n","tileTitle":"IRI Supermarket Floral Sales","tileCtaText":"Learn More","tileAltText":"Close up shot of various bunches of flowers available at a supermarket","thumbnails":[{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-hero-desktop.jpg","key":"Hero Desktop","width":1136,"height":1136},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-hero-mobile.jpg","key":"Hero Mobile","width":650,"height":650},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-jumbo.jpg","key":"Jumbo","width":1630,"height":600},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-open-graph.jpg","key":"Open Graph","width":1200,"height":638},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-feature.jpg","key":"Feature","width":962,"height":600},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-vertical-promo.jpg","key":"Vertical Promo","width":352,"height":450},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-grid.jpg","key":"Grid","width":724,"height":384},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-list.jpg","key":"List","width":354,"height":354},{"url":"/siteassets/images/floral/supermarketflowersiri.jpg/_croppings/resource-detail-page-search-autocomplete.jpg","key":"Search Autocomplete","width":160,"height":84}],"accent":"mint","eyebrow":"Floral","pageType":"ResourceDetailPage","gated":false,"searchDate":"2022-04-29T17:22:00+00:00","categories":["Floral","Becky Roberts"],"hitId":"_7112bcbb-049e-45e4-81b3-bd7f5f41ac40_en","hitType":"Produce_Web_Models_Pages_ResourceDetailPage","isBestBet":false}],"count":3}' class=''></div></div> </div> </div> </div> </section> <section class='anchor-section mt-0'> <span class='anchorpoint sr-only' id='explore'>Explore Resources</span> </section> <section class="simple-search-section"> <div data-react-component="SimpleSearchResultBlock" data-props='{"defaultQuery":{"query":"","staticPageTypes":[85,95,100],"filteredCategories":[],"staticCategories":["Floral"],"staticRoots":[8],"trackId":""},"viewType":"Grid","pageSize":9,"sortBy":0,"dateFilter":0,"baseUrl":"https://www.freshproduce.com","headingTitle":"Resources","headingDescription":"Discover Floral Opportunities and Challenges","headingLevel":"H2","classSelections":"","searchBoxPlaceholder":"Keyword Filter","allowFilters":true,"noResultsMessage":"\u003cp\u003eWe\u0027re sorry, your search returned no results.\u003c/p\u003e\n\u003cp class=\u0022heading-three\u0022\u003eSearch Tips\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCheck the spelling of your keywords. Try using fewer, different or more general keywords.\u003c/li\u003e\n\u003cli\u003eTry to replace special characters with legit characters or remove them altogether\u003c/li\u003e\n\u003c/ul\u003e"}' class=''></div> </section> <section class="score-stripe default " style="background-color: #ffffff;"> <div class="container"> <div class="w-full"> <div class="section-header"> <H2 class=''>Contact our floral expert</H2> </div> <div class="content-area justify-center"> <div class=" w-6col"><div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/becky-roberts.png" alt="Becky Roberts" title="Becky Roberts" loading="lazy" /> </div> <div class="caption"> <p class="name">Becky Roberts</p> <div class="rich-text"> <p>Director, Floral</p> </div> <a href="tel:+1(302)607-2148" class="phone" data-epi-edit="PhoneNumber">+1(302)607-2148</a> <a href="mailto:broberts@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Becky Roberts</a> </div> </div> </div> </div> </div> </div> </section> <section class="resource-slider no-mt default color-agave" style="background-color: #ffffff;"> <div class="container"> <div class="w-full"> <div class="section-header"> <H2 class=''>Learn More</H2> </div> <div class="content-area"> <div data-react-component="CuratedSlider" data-props='{"results":[{"id":5036,"url":"/events/the-global-produce-and-floral-show/","tileDescription":"The Global Produce \u0026 Floral Show is the single best place to meet the entire fresh produce and floral supply chain. You\u0027ll make lasting new connections and reconnect with your favorite peers who help your business grow.","tileTitle":"The Global Produce \u0026 Floral Show","tileCtaText":"Learn more","tileAltText":"Aerial view of the Global Produce and Floral Show expo floor","thumbnails":[{"url":"/siteassets/images/events/global-produce-and-floral-show/gpfs-show-floor-hero.jpg/_croppings/event-landing-page-jumbo.jpg","key":"Jumbo","width":1630,"height":600},{"url":"/siteassets/images/events/global-produce-and-floral-show/gpfs-show-floor-hero.jpg/_croppings/event-landing-page-open-graph.jpg","key":"Open Graph","width":1200,"height":638},{"url":"/siteassets/images/events/global-produce-and-floral-show/gpfs-show-floor-hero.jpg/_croppings/event-landing-page-feature.jpg","key":"Feature","width":962,"height":600},{"url":"/siteassets/images/events/global-produce-and-floral-show/gpfs-show-floor-hero.jpg/_croppings/event-landing-page-vertical-promo.jpg","key":"Vertical Promo","width":352,"height":450},{"url":"/siteassets/images/events/global-produce-and-floral-show/gpfs-show-floor-hero.jpg/_croppings/event-landing-page-grid.jpg","key":"Grid","width":724,"height":384},{"url":"/siteassets/images/events/global-produce-and-floral-show/gpfs-show-floor-hero.jpg/_croppings/event-landing-page-list.jpg","key":"List","width":354,"height":354},{"url":"/siteassets/images/events/global-produce-and-floral-show/gpfs-show-floor-hero.jpg/_croppings/event-landing-page-search-autocomplete.jpg","key":"Search Autocomplete","width":160,"height":84}],"accent":"blueagave","eyebrow":"Oct 27-29, 2022 - Orlando, Fl","pageType":"EventLandingPage","gated":false,"searchDate":"2022-10-27T04:00:00+00:00","categories":["Event"],"hitId":"_7a5039fe-35b3-42ff-a2ed-33d9b7ff76e5_en","hitType":"Produce_Web_Models_Pages_EventLandingPage","isBestBet":false},{"id":3268,"url":"/membership/join/","tileDescription":" International Fresh Produce Association membership is for every business that’s involved in any aspect of the fresh produce and floral industries. 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