</ iframe > </noscript> <!-- End Google Tag Manager (noscript) --> <section class="alert-banner banner-dismissible" style="background-color: #E89D3B;" data-name="AlertBlock-block-53945" data-value="last edit 7/14/2025 2:51:18 PM" data-exp="30"> <div class="container"> <p>Member Alert: Join IFPA on July 17 as we address the latest news and response to tariffs impacting the fresh produce industry.<br /><br /><a href="https://my.freshproduce.com/s/community-event?id=a1uUR000009yrNhYAI&_gl=1*1maevon*_gcl_au*MTA0NzAyMTc1MS4xNzQ1MjYwMjcz*_ga*MTc3NjUyNzgwOS4xNzQyNTY1MjU0*_ga_7R3KC08440*czE3NTI1MDQ1NzAkbzI0MiRnMSR0MTc1MjUwNDU3NCRqNTYkbDAkaDA.">Register for July 17 Members-Only Webinar</a></p> <button type="button" aria-label="Close Notification" class="close"> x </button> </div> </section> <header> <nav class="mega-menu" role="navigation" aria-label="Main Navigation"> <div class="nav-wrapper"> <a href="#pageContent" class="skip-to-content">Skip Navigation</a> <div class="header"> <button 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media="(min-width: 1200px)" /> <source srcset="/siteassets/images/field-shots/lavendar-field.jpg/_croppings/hero-with-seed-overlay-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/field-shots/lavendar-field.jpg" alt="" /> </picture> </div> </section> <section class="score-stripe offset-pull-up " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div data-react-component="CarouselSlider" data-props='{"results":[{"id":29420,"url":"/resources/floral/circana-supermarket-floral-sales-data/","tileDescription":"Monthly reports from Circana outline supermarket floral sales data for the month. 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id='explore'>Explore Resources</span> </section> <section class="simple-search-section"> <div data-react-component="SimpleSearchResultBlock" data-props='{"pageSize":9,"sortBy":0,"dateFilter":0,"defaultQuery":{"query":"","staticPageTypes":[85,95,100],"filteredCategories":[],"andedFacets":false,"staticCategories":["Floral"],"staticRoots":[8],"trackId":"","startDate":null},"viewType":"Grid","gridShowDescription":false,"baseUrl":"https://www.freshproduce.com","headingTitle":"Resources","headingDescription":"Discover Floral Opportunities and Challenges","headingLevel":"H2","classSelections":"","searchBoxPlaceholder":"Keyword Filter","allowFilters":true,"noResultsMessage":"\u003cp\u003eWe\u0027re sorry, your search returned no results.\u003c/p\u003e\n\u003cp class=\u0022heading-three\u0022\u003eSearch Tips\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCheck the spelling of your keywords. Try using fewer, different or more general keywords.\u003c/li\u003e\n\u003cli\u003eTry to replace special characters with legit characters or remove them altogether\u003c/li\u003e\n\u003c/ul\u003e"}' class=''></div> </section> <section class="score-stripe default " style="background-color: #ffffff;" > <div class="container"> <div class="w-full"> <div class="section-header"> <H2 class='' >Contact our floral expert</H2> </div> <div class="content-area justify-center"> <div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/sally-bedwell.png" class="" alt="Sally Bedwell" title="Sally Bedwell" loading="lazy" /> </div> <div class="caption"> <p class="name">Sally Bedwell</p> <div class="rich-text"> <p>Events Manager<br /><br /></p> </div> <a href="tel:+1(302)607-2143" class="phone" data-epi-edit="PhoneNumber">+1(302)607-2143</a> <a href="mailto:sbedwell@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Sally Bedwell</a> </div> </div> </div> </div> </div> </div> </section> <section class="resource-slider no-mt default color-agave" style="background-color: #ffffff;"> <div class="container"> <div class="w-full"> <div class="section-header"> <H2 class='' >Learn More</H2> </div> <div class="content-area"> <div data-react-component="CuratedSlider" data-props='{"results":[{"id":5036,"url":"/events/the-global-produce-and-floral-show/","tileDescription":"Meet the entire fresh produce and floral supply chain, make lasting connections and reconnect with peers at The Global Fresh Produce \u0026 Floral Show. 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14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a 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21.7331 13.5611 21.4874C13.4735 21.2417 13.4374 20.9807 13.455 20.7204L14.3919 6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press Center</a> </li> <li class="menu-list-item"> <a href="/who-we-are/board-of-directors/" target="" class="">Board of Directors</a> </li> <li 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