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data-props='{"pageSize":9,"sortBy":4,"dateFilter":0,"defaultQuery":{"query":"","staticPageTypes":[85],"filteredCategories":[],"andedFacets":false,"staticCategories":[],"staticRoots":[16589],"trackId":"","startDate":null},"viewType":"Jumbo","gridShowDescription":false,"baseUrl":"https://www.freshproduce.com","headingTitle":null,"headingDescription":"Perceptions and usage of supermarkets for floral products vary by market. Surprisingly, most floral product purchases are planned as opposed to impulse. Universally there is opportunity for supermarkets to promote the quality of their floral products to increase everyday sales as well as special occasion sales. Positive perceptions of flowers from florists are much stronger than supermarkets (and other channels) for quality, selection, and shelf life, less so for price. If shoppers can be assured supermarket flowers are florist-quality, yet at a more reasonable price, perhaps they would be more likely to purchase at supermarkets. Offering special occasion options that are comparable to florist products but at a more reasonable price could help supermarkets make inroads in the special occasion market.","headingLevel":"H1","classSelections":"","searchBoxPlaceholder":null,"allowFilters":false,"noResultsMessage":null}' class=''></div> </section> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a class="score-image-button" href="/"> <img src="/siteassets/images/icons/logos/ifpa-full-logo-white.svg" alt="International Fresh Produce Association's Full Brand Logo" loading="lazy"/> </a> </div> <div class="social"> <span>Follow us:</span> <ul> <li class="social-icons"> <a href="https://www.facebook.com/InternationalFreshProduceAssociation" aria-label="Facebook link"> <img src="/siteassets/images/icons/social-networks/mint_logo-facebook.svg" alt="Facebook logo" loading="lazy"> </a> </li> <li class="social-icons"> <a href="https://twitter.com/IntFreshProduce" 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4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/advertise-and-sponsor/" target="" class="">Partner, Advertise and Sponsor</a> </li> </ul> </div> <div class="menu-list"> <div class="menu-list-title"> <a href="/who-we-are/" target="" class=""> <svg width="34" height="24" viewBox="0 0 34 24" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_2492:11725)"><path d="M32.2373 8.07053C31.6096 7.36914 30.7764 6.88396 29.8566 6.68424C28.9368 6.48453 27.9774 6.58051 27.1153 6.95846L27.0541 6.04187C27.0435 5.88384 26.9733 5.73574 26.8576 5.62755C26.7419 5.51935 26.5895 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