The Foundation for Fresh Produce

The Foundation for Fresh Produce logo

The Foundation for Fresh Produce's vision is to grow a healthier world by changing the trajectory of human health. The produce industry has the potential to provide solutions for many of the world’s greatest health and economic challenges – especially those surrounding nutrition and hunger.

The Foundation focuses on improving the appeal of fruit and vegetables as an integral part of people’s diets, supporting the development of infrastructure and supply chain solutions that provide easier access, and establishing strategic alliances that enable children and families to form healthier eating habits.

To advance our goal of increasing consumption of fruits and vegetables, the Foundation for Fresh Produce partners with produce industry trailblazers as well as private and public health and policy leaders around the world. We believe fruits and vegetables are the answer to changing the trajectory of human health.

As the only 501c(3) working on behalf of the produce industry with assets like the Have A Plant® campaign and www.fruitsandveggies.org, we are dedicated to inspiring consumers to live happier, healthier lives by eating more fruits and vegetables every single day.

Programs Driving Change

Fruitsandveggies.org is the Consumer’s One-Stop-Shop for All Things Fruits & Veggies!

Fruitsandveggies.org is the Foundation's consumer-facing website designed to inspire people to enjoy more fruits and vegetables every day. With recipes, expert articles, and a library of how to select, store, savor, and share all your favorite fruits and vegetables, direct consumers here for credible information and inspiration to increase consumption.

September is National Fruits & Veggies Month

September is National Fruits & Veggies Month, a time to elevate fruit and vegetable consumption to a national priority with one unified voice! Celebrate everyone’s favorite and most flavorful plants – fruits and veggies – and start planning your promotions today!

Learn more

A vibrant banner celebrating National Fruits & Veggies Month with an array of fresh produce including asparagus, berries, kiwi slices, bell pepper, and plums scattered on a white background, featuring a green logo stating ‘have a plant’ and text announcing ‘SEPTEMBER IS NATIONAL FRUITS & VEGGIES MONTH #NFVM2024 #haveaplant’.

Race for a Healthier World 5K

The 5K Race For A Healthier World is on again this year! Save the date for Friday, October 18 and register now. We look forward to running with you in Atlanta!

Register now

Ignite Your Marketing Game at The Consumer Connection Conference

Every produce marketer has their eyes – and their marketing – focused on the consumer. One industry conference has that same focus – The Consumer Connection Conference, brought to you by the Foundation for Fresh Produce (FFP). Join us April 28 - April 30, 2025 in Dallas, TX

Growing A Healthier World By Boosting Appeal for Fruits & Vegetables

We are committed to growing a healthier world by boosting the appeal for fruits and vegetables. Learn more about the work done in 2023 and how you can get involved!
A group of people enjoying a picnic in the part toast at a picnic table. The words: Growing a Healthier World by Boosting Appeal For Fruits & Vegetables is above their heads.

Produce For All Leadership Summit Convenes in Washington, D.C.

Partnership for a Healthier America (PHA) and the Foundation for Fresh Produce co-hosted the first-ever Produce for All Leadership Summit in Washington DC, July 10, 2024. This invite-only event gathered 130 leaders from across the business, public, nonprofit, and philanthropic sectors to share knowledge and create an actionable plan to double produce consumption in communities around the United States.

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