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class="container"> <div class="w-full"> <div class="hero"> <div class="hero-image"> <img src="/siteassets/images/events/logos/jpg/foodservice-conference.jpg" alt="" /> </div> <div class="hero-text-wrapper"> <p class="eyebrow">July 25-26, 2024 | Monterey, CA</p> <H1 class='' data-epi-type = title>The Foodservice Conference</H1> <div class="hero-body"> <div class="rich-text"> <h2 class="alt-h2">You seek your next big thing – a product, a customer, an inspiration. It’s all here. Learn the latest and taste the greatest, with an expo tailored to you. Experience the joy of fresh.</h2> </div> </div> <div class="call-to-action"> <a class="score-button mb-sm default GTMBUTTON" target="_blank" rel="noreferrer" title="Register Now" href="https://my.freshproduce.com/s/community-event?id=a1u5b000002g0QxAAI" > Register Now </a> <a class="score-button primary primary primary GTMBUTTON" target="_self" rel="" title="Apply for a 2024 Booth" href="https://foodservice24.exh.mapyourshow.com/6_0/boothsales/" > Apply for a 2024 Booth </a> </div> </div> </div> </div> <picture> <source srcset="/siteassets/images/2024-jof-theme/2024-jof-fiddle-leaf-on-sunshine-pattern-hero.jpg/_croppings/offset-hero-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/2024-jof-theme/2024-jof-fiddle-leaf-on-sunshine-pattern-hero.jpg/_croppings/offset-hero-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/2024-jof-theme/2024-jof-fiddle-leaf-on-sunshine-pattern-hero.jpg" alt="" /> </picture> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/" itemProp="item"> <span itemProp="name">IFPA Home</span> </a> <meta itemProp="position" content="1" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/events/" itemProp="item"> <span itemProp="name">Events</span> </a> <meta itemProp="position" content="2" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/events/the-foodservice-conference/" itemProp="item"> <span itemProp="name">The Foodservice Conference</span> </a> <meta itemProp="position" content="3" /> </li> </ol> </div> </div> </section> <div class="sharethis-inline-share-buttons"></div> </div> </section> <section class="score-stripe default " style="background-color: #E3EEEA; background-image:url('/siteassets/images/2024-jof-theme/light-fiddle-leaf.gif');" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/images/icons/circles/thumbs-up.svg" alt="" /> </div> <div class="caption"> <p class='heading-three' >Why Attend?</p> <div class="score-highlight-body rich-text"> <p>Designed exclusively for produce in foodservice, it’s the place for connections, insights, and innovations that will grow your business. It’s the anchor of the foodservice year!</p> </div> </div> </div> </div><div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/images/icons/circles/events.svg" alt="" /> </div> <div class="caption"> <p class='heading-three' >Who Attends?</p> <div class="score-highlight-body rich-text"> <p>You, if you’re an operator, distributor, chef/menu developer, K-12 rep, or retail foodservice buyer; a grower-shipper-processor; or a solutions provider. This is THE place to see and be seen.</p> </div> <div class="score-call-to-action"> <a class="score-button primary primary primary GTMBUTTON" target="_blank" rel="noreferrer" title="Learn More" href="/events/the-foodservice-conference/who-attends/" > Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/images/icons/circles/thumbprint.svg" alt="" /> </div> <div class="caption"> <p class='heading-three' >Get Involved</p> <div class="score-highlight-body rich-text"> <p>Gain visibility by exhibiting, securing meetings with buyers or sponsoring. The Expo Floor is sold out, but you can join the waitlist now. Limited sponsorship opportunities remain. </p> </div> </div> </div> </div> </div> </div> </div> </section> <section class='anchor-section mt-0'> <span class='anchorpoint sr-only' id='fscsponsors'></span> </section> <section class='anchor-section mt-0'> <span class='anchorpoint sr-only' id='registration'>registration grid</span> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H2 class='' >2024 Registration Rates</H2> </div> <div class="content-area justify-center"> <div class=" w-full"> <section class='anchor-section mt-0'> <span class='anchorpoint sr-only' id='registrationrates'>Anchor link to the registration grid</span> </section> </div><div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <table style="border-collapse: collapse; width: 100%;" border="1"> <tbody> <tr> <td style="width: 20%;"> </td> <td style="width: 40%; text-align: center;" colspan="2"><strong>Registration Received</strong><br /><strong>on/before June 30</strong></td> <td style="width: 40%; text-align: center;" colspan="2"><strong>Registration Received</strong><br /><strong>on/after July 1</strong></td> </tr> <tr> <td style="width: 20%;"> </td> <td style="width: 20%;"><strong>Member</strong></td> <td style="width: 20%;"><strong>Non-Member</strong></td> <td style="width: 20%;"><strong>Member</strong></td> <td style="width: 20%;"><strong>Non-Member</strong></td> </tr> <tr> <td style="width: 20%;"><strong>All Access</strong></td> <td style="width: 20%;">$1,095</td> <td style="width: 20%;">$1,545</td> <td style="width: 20%;">$1,355</td> <td style="width: 20%;">$1,955</td> </tr> <tr> <td style="width: 20%;"><strong>Foodservice Operators, Chefs,</strong><br /><strong>Foodservice Distributors </strong><br /><strong>& Retailers</strong></td> <td style="width: 20%;">COMP</td> <td style="width: 20%;">COMP</td> <td style="width: 20%;">COMP</td> <td style="width: 20%;">COMP</td> </tr> <tr> <td style="width: 20%;">Multi All Access* (3-9 People)</td> <td style="width: 20%;">$1,045</td> <td style="width: 20%;">$1,525</td> <td style="width: 20%;">$1,275</td> <td style="width: 20%;">$1,875</td> </tr> <tr> <td style="width: 20%;">Multi All Access* (10-19 People)</td> <td style="width: 20%;">$995</td> <td style="width: 20%;" width="108"> <p>$1,375</p> </td> <td style="width: 20%;" width="108"> <p>$1,225</p> </td> <td style="width: 20%;" width="108"> <p>$1,775</p> </td> </tr> <tr> <td style="width: 20%;">Multi All Access* (20-29 People)</td> <td style="width: 20%;">$945</td> <td style="width: 20%;" width="108"> <p>$1,295</p> </td> <td style="width: 20%;" width="108"> <p>$1,155</p> </td> <td style="width: 20%;" width="108"> <p>$1,685</p> </td> </tr> <tr> <td style="width: 20%;">Multi All Access* (30-39 People)</td> <td style="width: 20%;">$895</td> <td style="width: 20%;" width="108"> <p>$1,225</p> </td> <td style="width: 20%;" width="108"> <p>$1,095</p> </td> <td style="width: 20%;" width="108"> <p>$1,595</p> </td> </tr> <tr> <td style="width: 20%;">Multi All Access* (40+ People)</td> <td style="width: 20%;">$845</td> <td style="width: 20%;" width="108"> <p>$1,225</p> </td> <td style="width: 20%;" width="108"> <p>$1,025</p> </td> <td style="width: 20%;" width="108"> <p>$1,495</p> </td> </tr> <tr> <td style="width: 20%; text-align: center;">Women’s Fresh Perspectives Reception<br />(Must accompany a<br />Foodservice Conference Registration)</td> <td style="width: 20%;">$40</td> <td style="width: 20%;"> <p>$50</p> </td> <td style="width: 20%;"> <p>$60</p> </td> <td style="width: 20%;"> <p>$70</p> </td> </tr> </tbody> </table> <p><strong>*Multiple registration is the cost per person for three or more from the same company submitted at the same time. Multiple registrations must be entered at the same time to qualify for the group discount.</strong></p> <p><strong>Registration must be done in advance on your own electronic device. Register before coming to the badge pick-up desk in the Monterey Conference Center. </strong></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="background-color: #E7EFEF;" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H2 class='' >What Happens at Foodservice Conference? </H2> </div> <div class="content-area justify-center"> <div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="heading-four" style="text-align: center;">Produce Excellence in Foodservice Awards</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/events/foodservice-conference/220728_0433.jpg" alt="" width="500" height="333" /></p> <p style="text-align: center;">The Foodservice Awards pay special tribute to chefs and foodservice operators for their produce innovation, creativity, and all-around excellence in the use of fresh produce in the culinary arts. Nominations are still being accepted! </p> <p style="text-align: center;"><a class="score-button tertiary" href="/events/awards/produce-excellence-in-foodservice-award/">Learn More</a></p> <p style="text-align: center;"> </p> </div> </div><div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="heading-four" style="text-align: center;">K-12 School Foodservice Forum</p> <p class="heading-four"><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/events/foodservice-conference/gold-coast_zoom_edit.jpg" alt="" width="500" height="332" /></p> <p style="text-align: center;">IFPA hosts school menu planners and chefs from some of the nation’s largest school districts to connect with the produce industry, creating opportunities for ideation, collaboration and exploring new produce choices for children at school.</p> <p style="text-align: center;"><a class="score-button tertiary" href="/events/the-foodservice-conference/K-12-School-Forum/">Learn More</a></p> </div> </div><div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="heading-four" style="text-align: center;">Buyer Sourcing Meetings</p> <p class="heading-four"><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/events/the-foodservice-conference/2023/buyer-sourcing-meeting.png" alt="" width="500" height="283" /></p> <p style="text-align: center;">This unique opportunity, like speed dating, allows foodservice produce suppliers to connect face-to-face with foodservice operators and distributors, opening the door for more in-depth conversations in the future</p> <p style="text-align: center;"><a class="score-button tertiary" href="/events/the-foodservice-conference/buyer-sourcing-meetings/">Learn More</a></p> </div> </div><div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="heading-four" style="text-align: center;">2024 Foodservice Exhibitors</p> <p class="heading-four"><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/events/foodservice-conference/22-fsc-expo-hall-homepage.jpg" alt="" width="500" height="283" /></p> <p style="text-align: center;">Build existing connections, find new business partners, and glean the insights that drive your success from over 170+ exhibitors on The Foodservice Conference show floor. </p> <p style="text-align: center;"><a class="score-button tertiary" href="/events/the-foodservice-conference/floorplan/">Learn More</a></p> </div> </div><div class=" w-6col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="heading-three heading-four" style="text-align: center;">Fresh Ideas Showcase</p> <p style="text-align: center;"><img style="display: block; margin-left: auto; margin-right: auto;" src="/siteassets/images/events/foodservice-conference/fresh-ideas-showcase.png" alt="" width="500" height="283" /><br />Begin exploring what products you can see in Monterey! The Fresh Ideas Showcases are jam-packed with trending products. </p> <p style="text-align: center;"><a class="score-button tertiary" href="https://foodservice24.mapyourshow.com/8_0/explore/products.cfm?sortfield=dateinserted_t&sortdirection=desc&classification=2,3">Learn More</a></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe fat " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <script> var map; function initMap() { map = new google.maps.Map(document.getElementById('2064c4d70a7149b094c4c677143ea63f'), { center: { lat: 36.6012608, lng: -121.8942656 }, zoom: 12 }); var marker = new google.maps.Marker({ position: map.center }); marker.setMap(map); }; </script> <script async defer src="https://maps.googleapis.com/maps/api/js?key=AIzaSyBZVyIhxnIoiEZQ0F39DkfvNaHDvC_NHkg&v=quarterly&callback=initMap"></script> <div class="score-location" data-ux-state="loaded"> <div class="google-map-canvas" style="position: relative; overflow: hidden;"> <div id="2064c4d70a7149b094c4c677143ea63f" style="height: 100%; width: 100%; position: absolute; top: 0px; left: 0px; background-color: rgb(229, 227, 223);"> </div> </div> </div> </div><div class=" w-4col"> <div class="score-content-spot rich-text " data-epi-type="content"> <h2>Event Location</h2> <h3>Monterey Conference Center and Portola Hotel and Spa<br />Monterey, California</h3> <p><br /><br /><br /></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe fat " style="" > <div class="container"> <div class="centered"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div class="ad-spot" id="2023-FSC-ADS" data-container-id="2023-FSC-ADS" data-advertisement-id="Produce-Marketing-Guide-FSC-Ad"> <a href="http://www.producemarketguide.com/"> <picture> <source srcset="/siteassets/images/ads/pmg-ad-desktop---ifpa.png" alt="Sponsored ad: Discover the most comprehensive Fresh Produce Directory Ever - Produce Marketing Guide" title="Sponsored ad: Discover the most comprehensive Fresh Produce Directory Ever - Produce Marketing Guide" media="(min-width: 768px)" /> <source srcset="/siteassets/images/ads/pmg-ad-mobile---ifpa.png" alt="Sponsored ad: Discover the most comprehensive Fresh Produce Directory Ever - Produce Marketing Guide" title="Sponsored ad: Discover the most comprehensive Fresh Produce Directory Ever - Produce Marketing Guide" media="(max-width: 767px)" /> <img src="/siteassets/images/ads/pmg-ad-desktop---ifpa.png" class="after" /> </picture> </a> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe vertical-seeds " style="background-color: #EAF7EE;" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H2 class='' >What attendees are saying</H2> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="swiper-block swiper tile-carousel " data-delay="0" data-loop="false"> <!-- nav buttons --> <div class="swiper-button-prev"> </div> <div class="swiper-button-next"> </div> <div class="swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p><img src="/siteassets/images/events/foodservice-conference/23fsc-testimonials-1200x628-jim.jpg" alt="" width="1200" height="628" /></p> </div> </div><div class="swiper-slide w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p><img src="/siteassets/images/events/foodservice-conference/23fsc-testimonials-1200x628-mathew.jpg" alt="" width="1200" height="628" /></p> </div> </div><div class="swiper-slide w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <p><img src="/siteassets/images/events/foodservice-conference/23fsc-testimonials-1200x628-melissa.jpg" alt="" width="1200" height="628" /></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-4col"> <div class="score-content-spot rich-text mb-md" data-epi-type="content"> <p class="large-body" style="text-align: center;"><strong>Event Questions?</strong></p> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/cynthia-headshot.jpg" class="" alt="Cynthia Stubits" title="Cynthia Stubits" loading="lazy" /> </div> <div class="caption"> <p class="name">Cynthia Stubits</p> <div class="rich-text"> <p>Director of Events</p> <p>International Fresh Produce Association</p> </div> <a href="mailto:cstubits@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Cynthia Stubits</a> </div> </div> </div> </div><div class=" w-4col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="large-body" style="text-align: center;"><strong>Interested in exhibiting?</strong></p> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/-erin-hutchison.png" class="" alt="Erin Hutchison" title="Erin Hutchison" loading="lazy" /> </div> <div class="caption"> <p class="name">Erin Hutchison</p> <div class="rich-text"> <p>Sales Account Manager, Trade Shows</p> <p>International Fresh Produce Association</p> </div> <a href="tel:+1(202)303-3422" class="phone" data-epi-edit="PhoneNumber">+1(202)303-3422</a> <a href="mailto:ehutchison@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Erin Hutchison</a> </div> </div> </div> </div><div class=" w-4col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p class="large-body" style="text-align: center;"><strong>Interested in sponsoring?</strong></p> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img 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2.66276 14.7601 2.0038C13.5062 2.09491 11.7403 3.21416 10.9915 3.74394C11.1956 2.91315 11.6719 2.17456 12.3445 1.64588C13.0171 1.1172 13.8472 0.828838 14.7027 0.826751V0.826751ZM5.98315 4.04496H7.23047C7.82473 4.04595 8.40339 4.23523 8.88338 4.5856C9.36336 4.93597 9.71997 5.42942 9.90203 5.9951C9.16512 5.54609 8.34759 5.24539 7.49536 5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/FoundationforFreshProduce/" target="" class="">The 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