Produce consumption insights for the United States
Consumers in the U.S. indicate fruits and vegetables play an important role in their lifestyle, but they need to be educated about how much should be consumed and encouraged to meet nutritional guidelines.
Teens and adults underestimate the number of recommended daily servings, are not regularly following recommended guidelines and are not confident they are getting enough daily servings.
- Adults and teens incorrectly think that 3 servings of fruit and vegetables are recommended daily
- 1 out of 5 teens does not know the recommended guidelines.