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d="M20.29,24.19l-4.56,1.69a2.68,2.68,0,0,0,.07.27c.81-.13,1.62-.23,2.43-.41s1.59-.42,2.38-.64c-.95,2.79-5.28,3.83-8.18,2,1.65-3.3,4.79-4.44,7.86-2.87" /><path class="cls-4" d="M33.14,16.5c-.08-1.58-.18-3.22-.27-4.86H32.6c-.11.81-.26,1.62-.33,2.44s-.07,1.64-.1,2.46c-2.38-1.73-2.09-6.18.56-8.39,2.66,2.55,2.82,5.89.41,8.36" /><path class="cls-4" d="M28.12,17.89,24.53,14.6l-.21.19c.49.66.95,1.34,1.47,2S26.9,18,27.45,18.59c-2.92.43-5.82-3-5.47-6.39,3.69,0,6.13,2.24,6.14,5.69" /></g><title xmlns="">Womens Fresh Perspective_Icon</title></svg> </a> </div> <button class="search-toggle block md:hidden" type="button"> <span class="sr-only">Toggle Search</span> </button> </div> <div class="categories"> <a href="/" class="nav-item-link " target=""> IFPA Home </a> <a href="/events/womens-fresh-perspectives-conference/all-sponsors/" class="nav-item-link " target=""> All Sponsors </a> <a href="/events/womens-fresh-perspectives-conference/future-dates/" class="nav-item-link " target=""> Future Dates </a> <button data-id="search" class="nav-item-dropdown search-button" aria-expanded="false" aria-controls="search" aria-label="Open Toggle search input" type="button"> <span class="visually-hidden">Toggle Search</span> </button> <div id="search" class="megamenu-content" aria-hidden="true" aria-label="search" role="search"> <div data-react-component="HeaderSearch" data-props='{"placeholderText":"What are you looking for?","searchPageUrl":"/search","baseUrl":"https://www.freshproduce.com","staticRoots":[]}' class='subnav-container'></div> </div> <a href="/auth/login" class="score-button login-button"> Join / Sign In </a> </div> </div> </nav> </header> <main id="pageContent" class="page-wrapper" data-epi-type="content"> <section class="offset-event-hero-banner default" data-epi-type="content"> <div class="container"> <div class="w-full"> <div class="hero"> <div class="hero-image"> <img src="/siteassets/images/events/logos/jpg/womens-fresh-perspective.jpg" alt="" /> </div> <div class="hero-text-wrapper"> <p class="eyebrow">April 6-8, 2026 | Carlsbad, CA</p> <H1 class='' data-epi-type = title>Women's Fresh Perspectives Conference</H1> <div class="hero-body"> <div class="rich-text"> <h2 class="alt-h2">Empowered women empower. The Women’s Fresh Perspectives Conference ignites women’s potential and their joy – the joy of their careers, their work, their relationships – the Joy of Fresh.</h2> </div> </div> <div class="call-to-action"> </div> </div> </div> </div> <picture> <source srcset="/siteassets/images/events/wfpc/2025/wfpc-jof-2025-herov2.jpg/_croppings/offset-hero-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/events/wfpc/2025/wfpc-jof-2025-herov2.jpg/_croppings/offset-hero-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/events/wfpc/2025/wfpc-jof-2025-herov2.jpg" alt="" /> </picture> </div> </section> <section class="breadcrumbs"> <div class="container"> <section class="breadcrumb-wrapper "> <div class="container"> <div class="w-full"> <ol class="breadcrumb" itemScope itemType="http://schema.org/BreadcrumbList"> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/" itemProp="item"> <span itemProp="name">IFPA Home</span> </a> <meta itemProp="position" content="1" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/events/" itemProp="item"> <span itemProp="name">Events</span> </a> <meta itemProp="position" content="2" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/events/womens-fresh-perspectives-conference/" itemProp="item"> <span itemProp="name">Women's Fresh Perspectives Conference</span> </a> <meta itemProp="position" content="3" /> </li> </ol> </div> </div> </section> <div class="sharethis-inline-share-buttons"></div> </div> </section> <section class="score-stripe mb-lg default " style="" > <div class="container"> <div class="centered"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <h3>Thank You for an Incredible Conference!</h3> <p class="large-body">The 2025 Women’s Fresh Perspectives Conference was a resounding success thanks to you! Your energy, insights, and passion for the fresh produce industry were truly inspiring. We hope you left feeling empowered, connected, and ready to lead.</p> <a class="score-button secondary secondary secondary GTMBUTTON" target="_self" rel="" title="View 2025 WFPC General Photo Gallery" href="https://info.freshproduce.com/e/899131/ry-2025-IFPA-WFP-Social-Media-/lf11v/703856704/h/Wn5wl-uI4AziFEHRBocSaMMZEelPFXeNfzCsQFHyZeo" > View 2025 WFPC General Photo Gallery </a> <p class="large-body"> </p> <a class="score-button secondary secondary secondary GTMBUTTON" target="_self" rel="" title="View 2025 WFPC Photo Booth Gallery" href="https://pixsterphotobooth.smugmug.com/2025-Photo-Booth-Photos/SAN-DIEGO/WFPC2025" > View 2025 WFPC Photo Booth Gallery </a> <h4>Looking Ahead to 2026</h4> <p>This year's Women's Fresh Perspectives Conference <strong>sold out </strong>– a testament to the incredible connections, insights, and growth opportunities it offers. Don't let that happen to you in 2026!</p> <p>Join the waitlist for the 2026 Women’s Fresh Perspectives Conference, taking place April 6–8 in sunny Carlsbad, CA. Be the first to know when registration opens and secure your spot at this must-attend event.</p> <p><a href="https://my.freshproduce.com/s/form?id=a0cUR000001zKHN">Add me to the April 2026 waitlist</a></p> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe fat " style="background-color: #E3EEEA; background-image:url('/siteassets/images/backgrounds/jof/2025/d986ff.jpg');" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/images/icons/circles/thumbs-up.svg" alt="" /> </div> <div class="caption"> <H3 class='' >Why Attend?</H3> <div class="score-highlight-body rich-text"> <p>Invest in yourself to deliver the Joy of Fresh to others. Here, you’ll network with a diverse group of women and enjoy leadership training shaped by and focused on women’s perspectives.</p> </div> </div> </div> </div><div class=" w-4col"> <div class="score-highlight icon-highlight " data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/images/icons/circles/events.svg" alt="" /> </div> <div class="caption"> <H3 class='' >Who Attends?</H3> <div class="score-highlight-body rich-text"> <p>Every woman who wants to strengthen her own power – from aspiring leaders to those already in the C-Suite. Get the networking and learning you need to inspire your leadership growth.</p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <script> var map; function initMap() { map = new google.maps.Map(document.getElementById('675ebf83ad6e4a5f833b38251b1091da'), { center: { lat: 33.0994829, lng: -117.2857501 }, zoom: 12 }); var marker = new google.maps.Marker({ position: map.center }); marker.setMap(map); }; </script> <script async defer src="https://maps.googleapis.com/maps/api/js?key=AIzaSyBZVyIhxnIoiEZQ0F39DkfvNaHDvC_NHkg&v=quarterly&callback=initMap"></script> <div class="score-location" data-ux-state="loaded"> <div class="google-map-canvas" style="position: relative; overflow: hidden;"> <div id="675ebf83ad6e4a5f833b38251b1091da" style="height: 100%; width: 100%; position: absolute; top: 0px; left: 0px; background-color: rgb(229, 227, 223);"> </div> </div> </div> </div><div class=" w-4col"> <div class="score-content-spot rich-text " data-epi-type="content"> <h2>Event Location</h2> <h3>Park Hyatt Aviara Resort</h3> <p>7100 Aviara Resort Drive<br />Carlsbad, CA 92011<br />Phone: <a href="tel:(760) 448-1234">(760) 448-1234</a></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="centered"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <div class="brightcove-video brightcove-BrfK9y0jZ "> <video-js data-video-id="6370325463112" data-account="1905768963001" data-player="BrfK9y0jZ" data-embed="default" controls="" class="vjs-fluid"></video-js> <script src="//players.brightcove.net/1905768963001/BrfK9y0jZ_default/index.min.js"> </script> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-4col"> <img src="/siteassets/images/events/wfpc/2024/24wfpc1.jpg" loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/events/wfpc/2024/24wfpc2.jpg" loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/events/wfpc/2024/24wfpc3.jpg" loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/events/wfpc/2024/24wfpc4.jpg" loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/events/wfpc/2024/24wfpc5.jpg" loading="lazy" /> </div><div class=" w-4col"> <img src="/siteassets/images/events/wfpc/2024/24wfpc6.jpg" loading="lazy" /> </div> </div> </div> </div> </section> <section class="score-stripe vertical-seeds " style="background-color: #EAF7EE;" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H2 class='' >What attendees are saying</H2> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="swiper-block swiper tile-carousel " data-delay="0" data-loop="false"> <!-- nav buttons --> <div class="swiper-button-prev"> </div> <div class="swiper-button-next"> </div> <div class="swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide w-full"> <div class="testimonial "> <div class="tile testimonial-tile no-image"> <div class="image-wrapper"> <img src="" alt="" /> </div> <div class="caption"> <p class="description"> The Women's Fresh Perspectives Conference truly is transformational. I have been able to connect with women in all functions and sectors of the industry. I learn something new from each of the people I meet including new ways to approach problems and invest in myself and others in the industry. The educational features are motivational with real-world takeaways. I can't recommend participation enough to any woman in the industry. </p> <div class="author"> <p class="author-name"> Kristen Reid </p> <p class="author-position"> Executive Vice President </p> <p class="author-company"> MIXTEC Group </p> </div> </div> </div> </div> </div><div class="swiper-slide w-full"> <div class="testimonial "> <div class="tile testimonial-tile no-image"> <div class="image-wrapper"> <img src="" alt="" /> </div> <div class="caption"> <p class="description"> At a past Women's Fresh Perspectives Conference, we discussed current adversities we were experiencing. I was amazed at the support I received when I shared, and that I was not alone. That discussion gave me the courage to advocate for myself and create the change I needed. That is what attending the Women's Fresh Perspectives Conference is about for me – coming together and supporting each other for where we are each at on our personal and professional journeys. </p> <div class="author"> <p class="author-name"> Catherine Gipe-Stewart </p> <p class="author-position"> Communications Manager </p> <p class="author-company"> Domex Superfresh Growers </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="logo-cards-slider default color-white"> <div class="w-full"> <div class="container"> <div class="section-header text-center"> <H3 class='' >WFPC 2025 Sponsors</H3> </div> </div> <div class="content-area"> <div data-react-component="LogoCardsSlider" data-props='{"results":[{"imgSrc":"/siteassets/images/company-logos/400x300/robinson-fresh.jpg","imgAlt":"Robinson Fresh logo","imgTitle":"Robinson Fresh logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/the-produce-news-logo-stacked.jpg","imgAlt":"The Produce News logo","imgTitle":"The Produce News logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/sunset-logo.jpg","imgAlt":"Sunset logo","imgTitle":"Sunset logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/trinity-squeezed-juice.jpg","imgAlt":"Trinity logo Squeezed Juice","imgTitle":"Trinity logo Squeezed Juice"},{"imgSrc":"/siteassets/images/company-logos/400x300/oppy_blue-diamond.jpg","imgAlt":"Oppy Blue Diamond logo","imgTitle":"Oppy Blue Diamond logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/pureflavor.jpg","imgAlt":"Pure Flavor logo","imgTitle":"Pure Flavor logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/melissas.jpg","imgAlt":"Mellisa\u0027s logo","imgTitle":"Mellisa\u0027s logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/chelan-fresh-logo-rocket.jpg","imgAlt":"Chelan Fresh logo","imgTitle":"Chelan Fresh logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/grimway-farms-cal-organic-2025.jpg","imgAlt":null,"imgTitle":null},{"imgSrc":"/siteassets/images/company-logos/400x300/lipman.jpg","imgAlt":"Lipman logo","imgTitle":"Lipman logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/wonderful-citrus-logo-stacked-25.jpg","imgAlt":"Wonderful citrus logo","imgTitle":"Wonderful citrus logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/superfresh-growers-domex.jpg","imgAlt":"Superfresh Growers logo","imgTitle":"Superfresh Growers logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/healthy-family-project.jpg","imgAlt":"Healthy Family Project logo","imgTitle":"Healthy Family Project logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/taylor-farms-logo-color.jpg","imgAlt":"Taylor Farms logo","imgTitle":"Taylor Farms logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/crunch-pak.jpg","imgAlt":"Crunch Pak logo","imgTitle":"Crunch Pak logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/equifruit.jpg","imgAlt":"Equifruit logo","imgTitle":"Equifruit logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/mucci-farms-logo.png","imgAlt":"Mucci Farms logo","imgTitle":"Mucci Farms logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/bolthouse_logo--_2024.jpg","imgAlt":"Bolthouse Fresh Foods logo","imgTitle":"Bolthouse Fresh Foods logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/mixtec.jpg","imgAlt":"Mixtec logo","imgTitle":"Mixtec logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/windset-farms.jpg","imgAlt":"Windset Farms logo","imgTitle":"Windset Farms logo"}],"animationSpeed":5.0}' class=''></div> </div> <div class="score-call-to-action"> <a class="score-button seed-link seed-link seed-link GTMBUTTON" target="_self" rel="" title="View All Sponsors" href="/events/womens-fresh-perspectives-conference/all-sponsors/" > View All Sponsors </a> </div> </div> </section> <section class="score-stripe mb-md default " style="" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H2 class='' >Questions about the event?</H2> </div> <div class="content-area justify-center"> <div class=" w-6col"> <div class="people-card" data-epi-type="content"> <div class="image-wrapper"> <img src="/siteassets/people/all-staff-hs/sally-bedwell.png" class="" alt="Sally Bedwell" title="Sally Bedwell" loading="lazy" /> </div> <div class="caption"> <p class="name">Sally Bedwell</p> <div class="rich-text"> <p>Event Manager</p> <p>International Fresh Produce Association</p> </div> <a href="tel:+1(302)607-2143" class="phone" data-epi-edit="PhoneNumber">+1(302)607-2143</a> <a href="mailto:sbedwell@freshproduce.com" class="email" data-epi-edit="EmailAddress">Email Sally Bedwell</a> </div> </div> </div> </div> </div> </div> </section> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Event","name":"Women\u0027s Fresh Perspectives Conference","description":"The Women\u2019s Fresh Perspectives Conference exists to cultivate women\u2019s potential and to be the catalyst for a vibrant global produce and floral industry.","image":"https://www.freshproduce.com/siteassets/images/cities/orlando-at-night.jpg/_croppings/event-landing-page-open-graph.jpg","endDate":"2026-04-08T04:00:00+00:00","eventStatus":"https://schema.org/EventScheduled","location":{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"United States","addressLocality":"Carlsbad","addressRegion":"California","postalCode":"92011","streetAddress":"7100 Aviara Resort Drive"}},"organizer":{"@type":"Organization","name":"International Fresh Produce Association","url":"https://www.freshproduce.com"},"startDate":"2026-04-06T04:00:00+00:00"} </script> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a 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15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 14.4298 21.2409L14.4404 21.3343ZM17.1632 18.591L17.7666 18.4056C17.7047 18.8466 17.5197 19.2612 17.2329 19.6015C16.9462 19.9418 16.5695 20.194 16.1461 20.329L15.5178 20.5293C15.5793 20.0826 15.7669 19.6629 16.0584 19.3194C16.3499 18.976 16.7332 18.7233 17.1632 18.591V18.591Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11727"><rect width="30.8571" height="24" fill="white" /></clipPath></defs></svg> <span>Advocacy</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/advocacy/priority-issues/" target="" class="">Priority 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3.30516C14.4697 3.94879 13.5492 4.30614 12.5939 4.30737H11.4478C12.4748 3.43423 13.5841 2.66276 14.7601 2.0038C13.5062 2.09491 11.7403 3.21416 10.9915 3.74394C11.1956 2.91315 11.6719 2.17456 12.3445 1.64588C13.0171 1.1172 13.8472 0.828838 14.7027 0.826751V0.826751ZM5.98315 4.04496H7.23047C7.82473 4.04595 8.40339 4.23523 8.88338 4.5856C9.36336 4.93597 9.71997 5.42942 9.90203 5.9951C9.16512 5.54609 8.34759 5.24539 7.49536 5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li 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6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press Center</a> </li> <li class="menu-list-item"> <a href="/who-we-are/board-of-directors/" target="" class="">Board of Directors</a> </li> <li class="menu-list-item"> <a href="/who-we-are/careers-and-internships/" target="" 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