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class="video-hero-banner default " data-epi-type="content" data-id="bc-6362108549112"> <div class="container"> <div class="w-6col"> <div class="hero"> <H1 class='' data-epi-type = title>A Vibrant Future of Fruit, Vegetables and Floral</H1> <div class="hero-body"> <div class="rich-text"> <h2 class="alt-h2">IFPA is a trade association that grows prosperity for all companies in the global fresh produce and floral supply chain.</h2></div> </div> <div class="cta"> <a class="score-button default GTMBUTTON" target="_self" rel="" title="Join Us" href="/membership/join/" > Join Us </a> </div> </div> </div> <picture> <source srcset="/siteassets/images/homepage/staticwebherov2.jpg/_croppings/video-hero-desktop.jpg" media="(min-width: 1200px)" /> <source srcset="/siteassets/images/homepage/staticwebherov2.jpg/_croppings/video-hero-mobile.jpg" media="(max-width: 1199px)" /> <img src="/siteassets/images/homepage/staticwebherov2.jpg" alt="" /> </picture> <div class="video-container js-hide-on-load" style="display: none"> <div class="brightcove-video brightcove-6lsObkLgU "> <video-js data-video-id="6362108549112" data-account="1905768963001" data-player="6lsObkLgU" data-embed="default" controls="" id="bc-6362108549112" class="vjs-fluid" autoplay loop muted></video-js> <script src="//players.brightcove.net/1905768963001/6lsObkLgU_default/index.min.js"> </script> </div> </div> <div class="play-pause-button button-wrapper"> <a href="#" class="score-button video-controls js-button" target="_self" aria-label="Toggle Video Play / Pause"></a> </div> </div> </section> <section class="score-stripe no-mt default " style="background-color: #E89D3B;" > <div class="container"> <div class="centered"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text " style="background-color: #FFFFFF;" data-epi-type="content"> <h3 style="text-align: center;">The New Voices of Capitol Hill</h3> <p class="large-body ">Meet directly with the new members of congress. Make congress aware of the supply chain challenges your fresh produce business faces.</p> <p class="large-body-link "><a href="/advocacy/fresh-faces-of-congress/">LEARN MORE</a></p> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <div class="score-content-spot rich-text " data-epi-type="content"> <h3><img style="float: left;" src="/siteassets/images/consumer-trends/mom-and-daughter-shopping.jpg" alt="A woman on the phone pushes a shopping cart in a supermarket, with a child reaching for a yellow bell pepper." width="400" height="267" />Unlock insights into<br />Consumer Trends for 2025!</h3> <p><a href="/siteassets/files/consumer-trends/the-state-of-the-consumer-2025.pdf">Download "The State of the Consumer 2025" report now</a> and stay ahead with key trends and data. Visit our page to get the full report!</p> </div> </div> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-4col"> <div class="tile color-mint promo-tile-automatic "> <div class="image-wrapper bg-mint"> <img src="https://www.freshproduce.com/siteassets/images/produce-consumption/charts-and-pencil.jpg/_croppings/generic-page-grid.jpg" alt="A yellow pencil and calculator sitting on top of a print out of a bar chart and pie chart displaying data by month." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Commodities</span></p> <p class="title">Produce Consumption Data</p> <p class="description"> Find comprehensive retail sales reporting from Circana for organic and conventional fruits and vegetables, and household data, exclusively for IFPA members. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/Commodities/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/field-shots/strawberry-field.jpg/_croppings/generic-page-grid.jpg" alt="Strawberry plantation on a sunny day with a bright blue sky." loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Sustainability</span></p> <p class="title">USDA Climate-Smart Pilot Project: A Vibrant Future</p> <p class="description"> Growers of specialty crops can apply for the USDA Climate-Smart Commodities grant through IFPA to adopt one of six climate-smart production practices. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/resources/sustainability/climate-smart-pilot-project/"> Learn More </a> </div> </div> </div> </div><div class=" w-4col"> <div class="tile color-default promo-tile-automatic "> <div class="image-wrapper bg-default"> <img src="https://www.freshproduce.com/siteassets/images/governmentadvocacy/white-house.jpg/_croppings/generic-page-grid.jpg" alt="White House on deep blue sky background" loading="lazy" /> </div> <div class="caption"> <p class="eyebrow"> <span>Nutrition</span></p> <p class="title">Produce Industry Commitments Supporting White House National Nutrition</p> <p class="description"> IFPA provided insights to drive national strategy and updates on industry commitments for the White House to end hunger and reduce diet-related disease by 2030. </p> <div class="cta-area"> <a class="score-button seed-link " target="" href="/advocacy/priority-issues/nutrition-policy/white-house-conference-commitments/"> Learn More </a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="score-stripe mb-sm default " style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> </div> </div> </div> </section> <section class="score-stripe mb-sm default color-agave" style="" > <div class="container"> <div class="w-full"> <div class="content-area justify-start"> <div class=" w-full"> <div class="score-content-spot rich-text " data-epi-type="content"> <h2>Upcoming Events</h2> </div> </div><div class=" w-full"> <div data-react-component="CarouselSlider" data-props='{"results":[{"id":52846,"url":"/resources/supply-chain-management/virtual-collabathon-webinar-1/","tileDescription":"Join our Virtual Collabathon to tackle fresh produce supply chain challenges and create innovative, sustainable solutions with industry leaders.","tileTitle":"Supply Chain of the Future Virtual Collabathon","tileCtaText":"Learn More","tileAltText":"supply chain concept with connected icons related to sustainable transport","thumbnails":[{"url":"/siteassets/images/events/collabathon/collabathon-hero.jpg/_croppings/resource-detail-page-hero-desktop.jpg","key":"Hero 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margin-left: auto; margin-right: auto;" src="/siteassets/ads/foundation-ad-v2.jpg" alt="Image of a child eating fruit with "GROWING A HEALTHIER WORLD" and "JOIN US" text." width="1500" height="526" /></a></p> </div> </div> </div> </div> </div> </section> <section class="score-stripe mb-md default " style="background-color: #FFFFFF; background-image:url('/siteassets/images/events/produce-leadership-dev/cloud-bg6.png');" > <div class="container"> <div class="w-full"> <div class="section-header text-center"> <H3 class='' >Take Your Produce & Floral Career to the Next Level</H3> </div> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text mb-sm" data-epi-type="content"> <p><a href="/events/produce-leadership-development/?utm_source=HomePage&utm_medium=IFPA&utm_campaign=LeadershipDev&utm_id=InternalPromo"><img style="display: block; margin-left: auto; margin-right: auto; border: solid 2px #666;" src="/siteassets/images/events/produce-leadership-dev/23ifpa-leadershipgame-generic-1000x400-v2.gif" alt="" width="1000" height="400" /></a></p> </div> </div> </div> <div class="cta justify-center"> <a class="score-button mb-lg tertiary tertiary tertiary GTMBUTTON" target="_self" rel="" title="Advance Your Leadership Potential" href="/events/produce-leadership-development/?utm_source=HomePage&utm_medium=IFPA&utm_campaign=LeadershipDev&utm_id=InternalPromo" > Advance Your Leadership Potential </a> </div> </div> </div> </section> <section class='anchor-section mt-0'> <span class='anchorpoint sr-only' id='tabanchor'>tab-anchor</span> </section> <section class="offset-animated-tabset no-mt mb-md"> <div class="container"> <div class="tabset"> <!-- Nav tabs & Content --> <div class="tab-buttons-wrapper"> <div class="slider"></div> <div class="heading"> <span>Our Mission</span> </div> <div data-epi-edit="TabPanels"> <button type="button" aria-hidden="false" class="tab-button color-mint active" data-id="tab1"> <span class="title">Advocate</span> </button> <div class="rich-text"> <p>We lead and drive change for our members and the produce and floral industry on the national and global stage. We create beneficial changes through action. </p> </div> <button type="button" aria-hidden="false" class="tab-button color-mint " data-id="tab2"> <span class="title">Connect</span> </button> <div class="rich-text"> <p>We connect individuals and organizations with ideas and data, and with each other, across the supply chain and across the globe.</p> <p><a href="/events/">Learn More</a></p> </div> <button type="button" aria-hidden="false" class="tab-button color-mint " data-id="tab3"> <span class="title">Guide</span> </button> <div class="rich-text"> <p>We educate, spread insight and experience, spark dialogue and share solutions. We keep a pulse on important trends and solutions across the world, both inside and outside our industry.</p> </div> </div> </div> <!-- Tab Images --> <div class="tab-content"> <div class="content active" id="tab1"> <picture> <source srcset="/siteassets/images/homepage/advocate-2025-bg.jpg/_croppings/vertical-tab-panel-offset-desktop.jpg" media="(min-width: 768px)" /> <source srcset="/siteassets/images/homepage/advocate-2025-bg.jpg/_croppings/vertical-tab-panel-offset-mobile.jpg" media="(max-width: 767px)" /> <img src="/siteassets/images/homepage/advocate-2025-bg.jpg" alt="" /> </picture> </div> <div class="content " id="tab2"> <picture> <source srcset="/siteassets/images/homepage/connect-2025.jpg/_croppings/vertical-tab-panel-offset-desktop.jpg" media="(min-width: 768px)" /> <source srcset="/siteassets/images/homepage/connect-2025.jpg/_croppings/vertical-tab-panel-offset-mobile.jpg" media="(max-width: 767px)" /> <img src="/siteassets/images/homepage/connect-2025.jpg" alt="" /> </picture> </div> <div class="content " id="tab3"> <picture> <source srcset="/siteassets/images/homepage/guide-2025.jpg/_croppings/vertical-tab-panel-offset-desktop.jpg" media="(min-width: 768px)" /> <source srcset="/siteassets/images/homepage/guide-2025.jpg/_croppings/vertical-tab-panel-offset-mobile.jpg" media="(max-width: 767px)" /> <img src="/siteassets/images/homepage/guide-2025.jpg" alt="" /> </picture> </div> </div> </div> </div> </section> <div class="score-content-spot rich-text " data-epi-type="content"> <h3 style="text-align: center;">Popular Resources</h3> </div> <section class="resource-slider no-mt accent-25 color-mint"> <div class="container"> <div class="w-full"> <div class="content-area"> <div data-react-component="CuratedSlider" data-props='{"results":[{"id":12987,"url":"/resources/technology/fresh-field-catalyst/","tileDescription":"The Fresh Field Catalyst technology accelerator brings new technology from startups, other industries or verticals to the produce industry.","tileTitle":"Fresh Field Catalyst: An IFPA Technology Accelerator","tileCtaText":"Learn More","tileAltText":"Tech concept of a man looking into virtual reality goggles. 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logo","imgTitle":"Bayer logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/pureflavor.jpg","imgAlt":"Pure Flavor logo","imgTitle":"Pure Flavor logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/stemilt-wff-logo.jpg","imgAlt":"Stemilt logo","imgTitle":"Stemilt logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/fowler-packing.jpg","imgAlt":"Fowler Packing logo","imgTitle":"Fowler Packing logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/taylor-farms-logo-color.jpg","imgAlt":"Taylor Farms logo","imgTitle":"Taylor Farms logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/naturipe.png","imgAlt":"Nature Ripe logo","imgTitle":"Nature Ripe logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/gem-pack-berries.jpg","imgAlt":"Gem Pack Berries logo","imgTitle":"Gem Pack Berries logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/the-wonderful-companyu.jpg","imgAlt":"The Wonderful Company Logo","imgTitle":"The Wonderful Company 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logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/giorgio.jpg","imgAlt":"Giorgio logo","imgTitle":"Giorgio logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/duda.png","imgAlt":"Duda logo","imgTitle":"Duda logo"},{"imgSrc":"/siteassets/images/company-logos/400x300/nature-sweet-logo2.jpg","imgAlt":"Nature Sweet logo","imgTitle":"Nature Sweet logo"}],"animationSpeed":3.2}' class=''></div> </div> <div class="score-call-to-action"> <a class="score-button seed-link seed-link seed-link GTMBUTTON" target="_self" rel="" title="See All IFPA Partners" href="/annual-partners/" > See All IFPA Partners </a> </div> </div> </section> <section class="score-stripe no-mt default " style="background-color: #ADE0BC;" > <div class="container"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-full"> <div class="score-content-spot rich-text no-mt" data-epi-type="content"> <p class="heading-three" style="text-align: center;"><br />Get to Know Our Leadership</p> <p style="text-align: center;">Guided by the best and brightest of the produce and floral industries.</p> </div> </div> </div> <div class="cta justify-center"> <a class="score-button no-mt primary primary primary GTMBUTTON" target="_self" rel="" title="Meet Our Board" href="/who-we-are/board-of-directors/" > Meet Our Board </a> </div> </div> </div> </section> </div> <script type="application/ld+json" class="visually-hidden"> {"@context":"https://schema.org","@type":"Organization","name":"IFPA - International Fresh Produce Association ","description":"IFPA represents companies from every segment of the global fresh produce and floral supply chain. 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6.35152 24.6633 7.06091 23.0992 7.75486C18.5658 9.76619 17.5266 9.84537 17.3161 9.82163C15.7093 9.64076 8.76826 7.67679 8.69833 7.65697C8.61325 7.63287 8.5236 7.62991 8.43712 7.64835C8.35064 7.6668 8.26995 7.70609 8.20202 7.76283L2.13036 12.8354C1.77707 12.2734 1.50959 11.6616 1.33679 11.0202C1.15386 10.3319 1.07082 9.62066 1.09024 8.90855V8.90855Z" fill="#FFFFFF" /><path d="M14.4404 21.3343C14.4494 21.4144 14.476 21.4915 14.5184 21.56C14.5607 21.6285 14.6176 21.6868 14.6851 21.7306C14.7525 21.7745 14.8289 21.8028 14.9085 21.8135C14.9882 21.8242 15.0693 21.8171 15.1459 21.7927L16.4759 21.3686C17.1606 21.1503 17.7601 20.7229 18.1906 20.1462C18.6211 19.5695 18.861 18.8723 18.8769 18.1522L18.8876 17.6699C18.8895 17.5835 18.8709 17.498 18.8334 17.4203C18.7959 17.3426 18.7406 17.2749 18.6719 17.2228C18.6033 17.1707 18.5232 17.1357 18.4385 17.1207C18.3537 17.1056 18.2665 17.111 18.1842 17.1362L16.8444 17.548C16.0754 17.7845 15.4132 18.2831 14.9722 18.9575C14.5313 19.6319 14.3394 20.4397 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12.8655 10.6718 12.816 10.2157 12.6271C9.75965 12.4382 9.36984 12.1183 9.09559 11.7079C8.82134 11.2974 8.67496 10.8149 8.67496 10.3212C8.67572 9.65952 8.93892 9.02512 9.40683 8.55722C9.87473 8.08931 10.5091 7.82611 11.1708 7.82535Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2516:11960"><rect width="24.0822" height="24" fill="white" /></clipPath></defs></svg> <span>My Account</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/sitemap/" target="" class="">Sitemap</a> </li> <li class="menu-list-item"> <a href="/accessibility/" target="" class="">Accessibility</a> </li> <li class="menu-list-item"> <a href="/privacy-policy/" target="" class="">Privacy Policy</a> </li> <li class="menu-list-item"> <a href="/terms-and-conditions/" target="" class="">Terms and Conditions</a> </li> <div class="score-content-spot rich-text " data-epi-type="content"> <p> </p> <p>P.O. 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