Together We Can Create a Vibrant Future for All
We grow prosperity for the world of fruit, vegetable and floral businesses.
What We Do
Our trade association represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members’ prosperity.
We lead and drive change for our members and the produce and floral industry on the national and global stage. We create beneficial changes through action.
We connect individuals and organizations with ideas and data, and with each other, across the supply chain and across the globe.
We educate, spread insight and experience, spark dialogue and share solutions. We keep a pulse on important trends and solutions across the world, both inside and outside our industry.
Get to Know Our Leadership
Guided by the best and brightest of the produce and floral industries.