The leaders of the former United Fresh and Produce Marketing Association believe today’s industry members need an association that speaks with a more unified, authoritative voice; demonstrates its relevance to the world at large; advocates for member interests; and unleashes a new understanding of fresh produce.
Recognizing that need, the organizations chose not to merge, but rather to create an entirely new organization to supersede their organizations, effective January 1, 2022. While IFPA is built on the legacy of United Fresh and Produce Marketing Association, it is not just a combination. It is transformational.
The International Fresh Produce Association is the largest and most diverse international association serving the entire fresh produce and floral supply chain, and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to create a vibrant future for all, and to do so with your prosperity in mind.