The Details
Where: Monterey Conference Center & Portola Hotel & Spa
When: Friday, July 30, 2027, 11 a.m. - 3:30 p.m.
Booth Rates: US$6,000 IFPA Members | US$12,000 Non-Members
Booth size: 8 feet deep by 10 feet wide
Note: Each company may reserve a maximum of (1) 8' x 10' space
How Booth Assignments Work
- The 2027 booth application is now open. Apply for a 2027 booth. All 2026 exhibitors will be emailed a unique booking code to access their prepopulated booth applications.
- Booth assignments will be assigned in order of applications received with payment, using your preferences and separation requests (now required). If your location preference is not available, we will contact you to select a new location. We will move through this process quickly. Confirmation of your assigned booth number will be sent via email.
- Payment must be received before booth assignments or they will be removed from the assignment schedule until full payment has been received. If paying by check/ACH, payment must be received within 14 business days to secure your booth location. Full payment is required. (Best of Show Winner receives 1st choice.) Payments received before September 30, 2026 will be counted towards priority points for the 2027 Global Produce & Floral Show.
What’s Included With Your Booth:
- 8x10 booth space with facility carpet and drape (8-foot-high back wall, 3 feet high on sides)
- 7-inch x 44-inch company sign
- Three Conference Booth Badges, providing access to the general session, the Thursday networking reception, and the show floor during setup, expo and tear-down hours.
- Access to the attendee directory with the ability to message and schedule meetings
- Listing in the online exhibitor directory
- Automatic entry into the Best of Show Contest
- Opportunity to showcase your new product/service as part of the “Fresh Ideas Showcase” (additional cost)
Cancellation Policy:
- Any company submitting written notice of cancellation on or before February 5 shall receive a refund of all fees paid, minus a US$150 processing fee. After February 5, no refunds will be issued for cancellations.
Fresh Ideas Showcase
Buyers are searching for the newest, most innovative products and services — highlight yours in the Fresh Ideas Showcase to draw traffic to your booth and gain online visibility year-round to the industry at large.
For just $925 ($1,850 for non-members), this limited opportunity includes an online product listing and an on-site shelf display to promote your new product/service in a high-traffic area.
Learn more and purchase a Fresh Ideas Showcase
Email Nancy Pickersgill to learn more or select it as an Add-On in the booth application.
Exhibitor Sales Questions
Erin Hutchison
Sales Account Manager, Trade Shows
International Fresh Produce Association
Exhibitor Logistical Questions
Kyle McMillan
Director, Trade Shows
International Fresh Produce Association