Appeal to buyers seeking innovative products and services by showcasing your new offerings in the Fresh Ideas Showcase. Increase booth traffic and enjoy year-round online visibility within the industry.
How to Apply for a Showcase
Shelves are sold on a first-come, first-served basis, and space is limited. Showcases can be purchased by logging into your Exhibitor Dashboard and selecting Purchase a Fresh Ideas Showcase, or by emailing Nancy directly.
Eligibility Requirements
- Your company must be an exhibitor in the 2026 Foodservice Conference Show
- Your product, product line, or service must have been introduced since July 2025
Showcase Pricing
- IFPA Members: US$900
- Non-Members: US$1,800
Showcase Details
- Dimensions: 35" W X 16" H X 11" D
- Non-refrigerated
- Lit with tube lighting
- Exhibitors may rent multiple shelves, different products must be displayed in each shelf
On-site Setup & Tear-Down
Showcase Location: Portola Hotel & Spa, DeAnza Foyer
Shelf space is assigned on a first-come, first-served basis, based on when applications are received and paid in full. While we will do our best to avoid placing direct competitors near one another, placement cannot be guaranteed. On-site, IFPA staff will direct you to your assigned shelf. If you have concerns about your location, please contact the expo team—do not rearrange shelf signage.
The Showcase will be locked except during designated setup and product removal times listed below. To maximize exposure, we strongly encourage setting up your display as early as possible.
Setup Schedule
- Thursday: 8:00 a.m. - 5:00 p.m.
- Friday: 7:00 a.m. - 8:00 a.m.
Product Removal
- Friday: 3:30 p.m. - 4:30 p.m.
All items must be removed by 4:30 p.m. on Friday. Any items left after this time will be discarded. IFPA cannot assume responsibility for stolen or damaged items.
Showcase Contest
Our judges will review the online listings, on-site displays, and in-booth promotional efforts to determine top finalists for the Best Product Promo and winners for the Best of Show Contest. Take a look at the Best of Show tips from our judges to see how you can stand out as a winning exhibitor this year.
Make sure you have your Fresh Ideas Showcase description and photo added in your online listing by logging into your exhibitor portal and selecting Upload Your Fresh Ideas Showcase.
Nancy Pickersgill
Trade Show Coordinator
International Fresh Produce Association
Kyle McMillan
Director, Trade Shows
International Fresh Produce Association