IFPA worked with Kantar to identify critical macro, category and consumer shifts that will influence the floral industry over the next 3-5 years.
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Future of Floral 2023
IFPA worked with Kantar to identify critical macro, category and consumer shifts that will influence the floral industry over the next 3-5 years
Change creates opportunities ...
Future-facing opportunity areas for floral
"The best way to predict your future
is to create it."
—Peter Drucker

Blossoming Everywhere
Tapping new channels and partnerships and make sure that flowers are always within reach of the shopper.
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Flower Power
Using flowers as a natural way to combat anxiety and boost mood, helping people feel and perform their best.
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Experience Ambassadors
Reimagining the role of the employee and creating a long-term career path that rewards ambition and artistry
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Augmented Arrangements
Leveraging digital tools to equip consumers with greater knowledge and insight at every stage in their journey
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Flowers for All
Reaching out to untapped consumer groups, and bringing the beauty of flowers to a more diverse set of consumers
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Sustainable Stems
Providing compelling evidence of industry-wide commitment to sustainability through engaging storytelling and clear impact labeling
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