The Future of Flowers 2023

IFPA worked with Kantar to identify critical macro, category and consumer shifts that will influence the floral industry over the next 3-5 years. First presented at the 2023 Floral Conference - Anaheim.

Review the research white paper for more information.

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Future of Floral 2023

IFPA worked with Kantar to identify critical macro, category and consumer shifts that will influence the floral industry over the next 3-5 years

Change creates opportunities ...

Future-facing opportunity areas for floral

"The best way to predict your future
is to create it."

—Peter Drucker

Blossoming Everywhere

Tapping new channels and partnerships and make sure that flowers are always within reach of the shopper.

Flower Power

Using flowers as a natural way to combat anxiety and boost mood, helping people feel and perform their best.

Experience Ambassadors

Reimagining the role of the employee and creating a long-term career path that rewards ambition and artistry

Augmented Arrangements

Leveraging digital tools to equip consumers with greater knowledge and insight at every stage in their journey

Flowers for All

Reaching out to untapped consumer groups, and bringing the beauty of flowers to a more diverse set of consumers

Sustainable Stems

Providing compelling evidence of industry-wide commitment to sustainability through engaging storytelling and clear impact labeling

The Future of Floral: 6 Growth Areas

Future of Floral 2023

Change creates opportunities ...

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