IFPA partnered with Kantar to understand the power behind consumer motivations associated with the 6 growth opportunities identified for the supermarket floral industry by industry experts and marketers from around the world.
Tapping new channels and partnerships, and making sure that flowers are always within reach of the shopper.
Using flowers as a natural way to combat anxiety and boost mood, helping people feel and perform their best.
Flowers for All
Reaching out to untapped consumer groups, and bringing the beauty of flowers to a more diverse set of consumers
Providing compelling evidence of industry-wide commitment to sustainability through engaging storytelling and clear impact labeling
Leveraging digital tools to equip consumers with greater knowledge and insight at every stage in their journey
Reimagining the role of the employee and creating a long-term career path that rewards ambition and artistry