The Details
Where: Monterey Conference Center & Portola Hotel & Spa
When: July 2026, exact dates TBD, 11:00 a.m. – 4:30 p.m.
Booth Rates: US$5,800 IFPA Members | US$11,600 Non-Members
Booth size: 8 feet deep by 10 feet wide
Note: Each company may reserve a maximum of (1) 8' x 10' space
How Booth Assignments Work
The 2026 Booth Application launched August 7, 2025 at 11:00 AM EDT.
- The 2026 Booth Application is now open. All 2025 exhibitors have been sent a booking code to access their prepopulated booth applications. Apply now.
- Booths will be filled first-come, first-served by the order in which the applications with payment are received (Note: Best of Show Winner receives 1st choice)
- Booths will be assigned November 12-14 via Zoom. The primary booth contact will receive an appointment time in early September.
- Payment must be received before booth assignments on November 12-14 or they will be removed from the assignment schedule until full payment has been received. Payments received before September 30, 2025 will be counted towards priority points for the 2026 Global Produce & Floral Show.
- Payment options include credit card, check or wire transfer.
What’s Included With Your Booth:
- 8x10 booth space with facility carpet and drape (8-foot-high back wall, 3 feet high on sides)
- 7-inch x 44-inch company sign
- Three Conference Booth Badges, providing access to the general session, the Thursday networking reception, and the show floor during setup, expo and tear-down hours.
- Access to the attendee directory with the ability to message and schedule meetings
- Listing in the online exhibitor directory
- Automatic entry into the Best of Show Contest
- Opportunity to showcase your new product/service as part of the “Fresh Ideas Showcase” (additional cost)
Cancellation Policy:
- The last day to cancel and receive a refund, less a processing fee, is February 5, 2026. All cancellations must be received in writing, and no refunds will be offered after February 5.
Fresh Ideas Showcase
Buyers are searching for the newest, most innovative products and services — highlight yours in the Fresh Ideas Showcase to draw traffic to your booth and gain online visibility year-round to the industry at large.
For just $900 ($1,800 for non-members), this limited opportunity includes an online product listing and an on-site shelf display to promote your new product/service in a high-traffic area.
Learn more and purchase a Fresh Ideas Showcase
Email Nancy Pickersgill to learn more or select it as an Add-On in the booth application.


Exhibitor Sales Questions

Erin Hutchison
Sales Account Manager, Trade Shows
International Fresh Produce Association
Exhibitor Logistical Questions

Kyle McMillan
Director, Trade Shows
International Fresh Produce Association