Mexico Export Gateway: Asia Opportunities Webinar Series

July 9, 2026

As Mexican exporters actively diversify their markets, the demand for fresh produce across Asia is growing rapidly. Enjoy our ongoing webinar series where we explore strategic entry points, phytosanitary protocols, and trade ties between Mexico and key Asian markets.

Past Webinars: Catch Up on Previous Sessions

Part 2: Exporting to China & Hong Kong

This webinar session connects Mexican suppliers with Chinese and Hong Kong buyers and partners, focusing on navigating the expanding trade landscape and market protocols in the Greater China region.

In this recorded session, you will learn:

Market Overview: How the surge in younger, health-conscious consumers in China and Hong Kong is driving significant demand for fresh produce, specifically avocados and bananas, alongside the influence of innovative e-commerce and retail channels.
Export & Regulatory Environment: Essential strategies for navigating China’s strict import protocols, registration, and inspection requirements, contrasted with leveraging Hong Kong’s more open, streamlined import processes as a strategic entry point into Asia.
Avocado & Banana Insights: Analysis of rising import trends and the diversification of produce origins, with a focus on how Hong Kong integrates premium and greenhouse-grown varieties from global suppliers.
Retail & Promotion Strategies: Key drivers for success, including the necessity of strong branding, strategic partnerships, and the increasing importance of specialized packaging and certifications, such as organic labels, to meet local demand.
Opportunities & Challenges: A realistic look at the logistics and regulatory hurdles present in mainland China, and how to utilize Hong Kong’s market structure to mitigate these barriers.

Speakers:

Alberto Cuellar - Minister for Asia-Pacific, Mexican Ministry of Agriculture and Rural Development
Eric Zheng - Goodfarmer (China)
Jason Wang – Supa Fresh
Ruben Ramirez - IFPA Country Manager México
Mabel Zhang - IFPA Country Manager China
Sarah Pau - IFPA Regional Manager Asia

Part 1: Mexico Export Gateway - Japan

The session focused on connecting Mexican suppliers — who are actively diversifying into Asia — with Japanese buyers and partners. Given the strengthening Japan–Mexico trade ties and deeper CPTPP integration, interest from Mexican exporters in the Japanese market is growing rapidly.

In this recorded session, you will learn:

Diversification for Resilience: The strategic importance of expanding Mexico's export footprint beyond a single primary market.
Japan as an Anchor Market: How to capitalize on Japan’s $3.19 billion fresh produce import market, aging demographics, and CPTPP tariff reductions.
Winning Commodities: The structural edge and competitive pathways for Mexican avocados, kabocha (squash), asparagus, peppers, and limes.

Featured Speakers

Alberto Cuéllar, Minister for Asia-Pacific, Mexican Ministry of Agriculture and Rural Development
Rik Rikimaru, Executive Vice President, WR International
Ruben Ramírez, Mexico Country Manager, IFPA
Sarah Pau, Asia Regional Manager, IFPA

Webinar Resources

Download the materials below to dive deeper into the data and strategies discussed:

Mexico Export Gateway: Asia Opportunities Webinar Series

Connecting Mexican suppliers with booming Asian markets

Part 2: Exporting to China & Hong Kong

Part 1: Mexico Export Gateway - Japan

Featured Speakers

Webinar Resources

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