Mexico Export Gateway: Asia Opportunities Webinar Series

July 9, 2026

As Mexican exporters actively diversify their markets, the demand for fresh produce across Asia is growing rapidly. Join us for our ongoing webinar series where we explore strategic entry points, phytosanitary protocols, and trade ties between Mexico and key Asian markets.

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Part 2: China, Hong Kong & Asia Opportunities

Date: July 9, 2026 (Mexico) | July 10, 2026 (HK, China, Japan)
Time: 5:00 p.m. CST | 7:00 a.m. HKT | 8:00 a.m. JST

This informative webinar focuses on connecting Mexican suppliers with Chinese and Hong Kong buyers and partners. Given the strengthening Greater China-Mexico trade ties and expanding market protocols, interest from Mexican exporters in these markets is growing rapidly.

Key Topics:

Strategic Entry Points: Utilizing Hong Kong as a duty-free logistics hub to smoothly access the broader mainland Chinese market.
Surging Mega-Markets: How to navigate and capitalize on the massive consumer base, rising middle class, and premium retail networks in mainland China.
Winning Commodities: The structural edge and specialized phytosanitary protocols driving growth for Mexican avocados, berries, table grapes, and bananas.

Speakers:

Alberto Cuellar - Minister for Asia-Pacific, Mexican Ministry of Agriculture and Rural Development
Eric Zheng - Goodfarmer (China)
Ruben Ramirez - IFPA Country Manager México
Mabel Zhang - IFPA Country Manager China
Sarah Pau - IFPA Country Manager East Asia

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Past Webinars: Catch Up on Previous Sessions

Part 1: Mexico Export Gateway - Japan

The session focused on connecting Mexican suppliers — who are actively diversifying into Asia — with Japanese buyers and partners. Given the strengthening Japan–Mexico trade ties and deeper CPTPP integration, interest from Mexican exporters in the Japanese market is growing rapidly.

In this recorded session, you will learn:

Diversification for Resilience: The strategic importance of expanding Mexico's export footprint beyond a single primary market.
Japan as an Anchor Market: How to capitalize on Japan’s $3.19 billion fresh produce import market, aging demographics, and CPTPP tariff reductions.
Winning Commodities: The structural edge and competitive pathways for Mexican avocados, kabocha (squash), asparagus, peppers, and limes.

Featured Speakers

Alberto Cuéllar, Minister for Asia-Pacific, Mexican Ministry of Agriculture and Rural Development
Rik Rikimaru, Executive Vice President, WR International
Ruben Ramírez, Mexico Country Manager, IFPA
Sarah Pau, Asia Regional Manager, IFPA

Webinar Resources

Download the materials below to dive deeper into the data and strategies discussed: