May 8, 2026
The session focuses on connecting Mexican suppliers — who are actively diversifying into Asia — with Japanese buyers and partners. Given the strengthening Japan–Mexico trade ties and deeper CPTPP integration, interest from Mexican exporters in the Japanese market is growing rapidly.
In this session, you will learn:
- Diversification for Resilience: The strategic importance of expanding Mexico's export footprint beyond a single primary market.
- Japan as an Anchor Market: How to capitalize on Japan’s $3.19 billion fresh produce import market, aging demographics, and CPTPP tariff reductions.
- Winning Commodities: The structural edge and competitive pathways for Mexican avocados, kabocha (squash), asparagus, peppers, and limes.
Featured Speakers
- Alberto Cuéllar, Minister for Asia-Pacific, Mexican Ministry of Agriculture and Rural Development
- Rik Rikimaru, Executive Vice President, WR International
- Ruben Ramírez, Mexico Country Manager, IFPA
- Sarah Pau, Asia Regional Manager, IFPA
Webinar Resources
Download the materials below to dive deeper into the data and strategies discussed: