When: October 19 - 21, 2023
Where: Anaheim Convention Center, Anaheim, California, USA
Price per square foot: Members: $46 | Non-members: $92
Total attendance by business type
19,000+ Attendees From Over 40 Countries
Show attendees come to meet:
- Grower-shippers and processors of fresh floral and produce
- Suppliers of flowers and plants
- Sellers of value-added commodities, organics and natural foods
- Solution providers for packaging, food safety, traceability, labeling, transportation and more
- Associations, government agencies, universities and more
Meet your customers
82%
of exhibitors agreed that the QUALITY of leads increased or remained steady
81%
of attendees directly influence the purchasing process
85%
of attendees were top management personnel
70%
of exhibitors agreed that the QUANTITY of leads increased or remained steady
34%
of attendees plan to buy product or services that they saw at the show
45%
of attendees were final purchase decision makers
Buyers
1,366
Retailers
423
Foodservice
Operators / Distributors
1,337
Wholesalers / Distributors
Buyer density within each expo segment
6.5:1
Solutions Buyers
10:1
Produce / Complementary Items Buyers
7.5:1
Floral Buyers

Erin Hutchison
Sales Account Manager, Trade Shows
International Fresh Produce Association

Kyle McMillan
Trade Show Manager
International Fresh Produce Association