When: October 27 - 29, 2022
Where: Orange County Convention Center, Orlando, Florida, USA
Price per square foot: Members: $43 | Non-members: $86
Total attendance by business type
23,500+ Attendees From Over 60 Countries
*numbers are from 2019 survey results
Show attendees come to meet:
- Grower-shippers and processors of fresh floral and produce
- Suppliers of flowers and plants
- Sellers of value-added commodities, organics and natural foods
- Solution providers for packaging, food safety, traceability, labeling, transportation and more
- Associations, government agencies, universities and more
Meet your customers
74%
of exhibitors agreed that the QUALITY of leads increased or remained steady
78%
of attendees directly influence the purchasing process
81%
of attendees were top management personnel
70%
of exhibitors agreed that the QUANTITY of leads increased or remained steady
36%
of attendees plan to buy product or services that they saw at the show
34%
of attendees were final purchase decision makers
Buyers
1,332
Retailers
483
Foodservice
Operators / Distributors
2,348
Wholesalers / Distributors
Buyer density within each expo segment
8.5:1
Solutions Buyers
11:1
Produce / Complementary Items Buyers
6:1
Floral Buyers

Erin Hutchison
Sales Account Manager, Trade Shows
International Fresh Produce Association

Kyle McMillan
Trade Show Manager
International Fresh Produce Association