The Global Produce & Floral Show Schedule

Tuesday, October 13, 2026

9:00 A.M. - 5:00 P.M.

Board, Committee and Council Meetings

By invitation only

Wednesday, October 14, 2026

8:00 A.M. - 8:45 A.M.

Networking Breakfast

Valencia Ballroom

8:45 A.M. - 10:00 A.M.

State of the Industry

Join IFPA CEO Cathy Burns as she brings the organization's insight on key trends, challenges, and opportunities—and what they mean for association members and the global produce and floral community.

Valencia Ballroom

Cathy Burns
CEO
International Fresh Produce Association

10:15 A.M. - 12:30 P.M.

Education Festival

Say goodbye to traditional workshops! In between the general sessions, join us for a few hours of fast-paced live speakers, self-guided information, casual conversations, and more in this unique setting. We’ll inspire you, help you imagine the possibilities, and apply them to your priorities.

Then, continue the conversation beyond the stage. Connect with session speakers, IFPA experts, and fellow professionals to dig deeper into the insights shaping the produce and floral industries. These informal gatherings are your opportunity to share your interests and keep the dialogue going in a relaxed, interactive environment.

Global Trade & Business Conditions: Navigating Change Across Markets

Location: W414AB

Tariffs shift, borders tighten, and cross-border business conditions can change fast—and global businesses feel the impact immediately. This session unpacks the latest global trade and policy developments and what they may mean for your business. You’ll gain global perspective on emerging changes across key regions, how it could influence trade flows and regulatory requirements, and the considerations leaders are using to assess risk and opportunity. Leave with practical insights to inform planning and support internal and customer conversations in a dynamic environment.

From Vision to Value: Building the Fresh Produce Supply Chain of the Future

Location: W414CD

Success in today’s supply chain requires more than technology—it demands collaboration across the entire fresh produce ecosystem. As traceability requirements, data standards, and digital tools continue to evolve, organizations are finding new ways to work together to improve visibility, efficiency, and business performance. This session explores the key initiatives shaping the future of the fresh produce supply chain, including FSMA 204 traceability, 2D barcodes, data interoperability, and emerging AI-powered solutions. Through real-world examples and industry insights, attendees will learn how growers, shippers, retailers, logistics providers, and technology partners are leveraging innovation and collaboration to create a more transparent, resilient, and connected supply chain.

Moderator

Director, Supply Chain
International Fresh Produce Association

Economic Forces Driving Pricing & Sourcing Decisions

Location: W414AB

Inflation, currency shifts, and changing consumer spending are reshaping produce and floral markets worldwide. This session connects the macroeconomic outlook to the real decisions commercial leaders face every day. You’ll gain clarity on where the global environment is headed and how it should influence pricing, sourcing, and assortment strategies. Walk away with actionable guidance to help your team make smarter, more confident decisions—so you can stay ahead of change instead of reacting to it.

Food Safety & Traceability: What to Update Now

Location: W414CD

Food safety and traceability requirements are evolving—and the window to get aligned is narrowing. This session delivers a clear, current look at what the requirements are, what FDA guidance suggests, and what flexibilities are still on the table. Designed for real world supply chains, it focuses on practical steps that help you prepare for compliance. You’ll leave knowing exactly where to focus, what to adjust, and how to prepare—while 2028 is looming in the horizon.

What Shoppers Will Purchase Next in Produce & Floral

Location: W414AB

Consumer behavior is evolving faster than many category plans can keep up. This session puts the latest shopper insights in your hands—highlighting emerging demand signals, changing priorities, and where teams are misreading what matters most. Learn how to turn data insights into smarter merchandising, stronger marketing, and measurable growth across produce and floral. If your role influences sales, marketing, or retail strategy, you’ll leave better equipped to align decisions with what shoppers are actually willing to buy next.

Speaker

Rachel Blake
Global Insights Manager
International Fresh Produce Association

Packaging at the Crossroads: Sustainability, Compliance & What’s Working Now

Location: W414CD

This fast-paced Sustainability & Packaging session will connect the dots globally on how produce and floral companies are rethinking packaging through new materials, alternative plastics, and practical innovations designed to reduce impact while still protecting product quality, shelf life, and brand presentation.

Attendees will receive a high-value snapshot of where packaging innovation, policy, and business strategy are colliding; whether alternative packaging solutions are delivering on sustainability goals, what the industry is learning as EPR programs continue to unfold and what leaders across produce and floral need to watch next.

Moderator

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association

From Appetites to Aisles: Proven Strategies for Making Produce the Star

Location: W414AB

What can produce leaders learn from retailers reshaping protein portfolios on shelf, behavior change strategies from Europe and the U.S. to Africa, and the latest consumer insights data on what drives food purchases? This dynamic panel brings together expert perspectives to reveal what actually drives consumers to choose fruits and vegetables—from in-store marketing and merchandising to cultural cues and social norms. Walk away with actionable, cross-sector insights to boost produce sales, align with emerging consumer trends and global retailer momentum, and turn intention into real purchasing behavior.

Moderator

Sophie Egan, MPH
Founder of Full Table Solutions
Strategic Advisor to IFPA/FFP

Panelists

Sonya Constable
Vice President Produce
Sprouts Farmers Market

Brent Loken, Ph.D.
Global Food Lead Scientist,
World Wildlife Fund & Advisory Board Member,
The Foundation for Fresh Produce

Eva Monterrosa
Ph.D., Co-Founder,
The Food Culture Alliance & Advisory Board Member,
The Foundation for Fresh Produce

Trust, Intelligence & Influence: Protecting Brand Reputation in an AI-Driven World

Location: W414CD

As AI reshapes how information is created, shared, and trusted, brand reputation has become a critical leadership issue—especially in global markets. This session explores how IFPA serves as a year-round, personalized intelligence and engagement resource for executives navigating reputation risk, policy complexity, and market uncertainty. Through a brief executive framing and an interactive peer exercise, participants will examine real-world scenarios where trust, credibility, and decision-making are tested, and identify how IFPA’s insights, advocacy, and tools support smarter decisions and stronger influence across regions.

Speaker

Peter Wilson
Partner
Head of Digital Reputation EMEA
FleishmanHillard

12:30 P.M. - 1:00 P.M.

Networking Lunch

Valencia Ballroom

1:00 P.M. - 2:30 P.M.

Conversations Shaping the Future of Produce & Floral

Valencia Ballroom

What will define the next decade of the produce and floral industry? Join three influential leaders for a series of candid conversations examining the forces shaping business decisions today. From the evolving advocacy and trade landscape to the growing connection between fresh produce, nutrition, and consumer demand, to navigating a complex global market, these discussions will explore the trends, challenges, and opportunities leaders can't afford to ignore.

You'll gain firsthand perspectives on policy, driving growth and leading through change. Whether your focus is production, retail, supply chain, or services, this session will help you better understand what's ahead and how to prepare for it.

Advocacy & Trade

Moderator

Alexis Taylor
Chief Global Policy Officer
International Fresh Produce Association

Health & Nutrition

Moderator

Lauren M. Scott
President, The Foundation for Fresh Produce

Leadership

Moderator

Doug Bohr
Chief Strategy & Program Officer
International Fresh Produce Association

5:00 P.M. - 6:00 P.M.

Retailer Sponsor VIP Reception

Key Largo Lawn and Promenade, Hilton Orlando

*Separate ticket required to this reception

This reception, preceding the Welcome Reception, offers an exclusive networking opportunity for Global Show sponsors at the Silver Level and above, domestic and global retailers, IFPA Volunteer Chairs and Board members, and their invited guests.

If you have questions about this event, please contact Peter Wilder for more information.

6:00 P.M. - 8:00 P.M.

Welcome Reception

The Promenade, Hilton Orlando

All Access Pass or separate registration required. Register in your IFPA account.

Thursday, October 15, 2026

6:00 A.M. - 7:30 A.M.

Race for a Healthier World 5K

Orange County Convention Center, 9800 International Drive, Orlando, FL 32819

The Foundation for Fresh Produce invites friends and colleagues to participate in the Race for a Healthier World 5k. Join us for a 3.1-mile, 2 lap walk or run through the campus of the Orange County Convention Center and help build a healthier world through increased fruit and vegetable consumption.

View more and sign up

8:15 A.M. - 8:35 A.M.

Networking Breakfast

Valencia Ballroom

8:35 A.M. - 9:55 A.M.

Fighting for What Matters: Purpose, Resilience, and Impact in a Global Industry

Valencia Ballroom

In this inspiring keynote, former UFC and Bellator MMA fighter and humanitarian Justin Wren shares his journey from world-class athlete to global changemaker. After achieving success on the world stage, Justin discovered that true impact comes from serving others and leading with heart. His work through Fight For The Forgotten has delivered clean water, restored land, and created opportunity for communities in need around the world. Through authentic storytelling and heartfelt insights, Justin will energize and inspire attendees to approach their work, their leadership, and their global connections with renewed clarity—ready to stimulate demand, strengthen communities, and make an impact that extends far beyond the show floor.

Speaker

Justin Wren
Former UFC and Bellator MMA fighter
and Humanitarian

10:00 A.M. - 5:00 P.M.

Expo, All Halls Open

OCCC West Halls A-C

11:30 A.M. - 3:30 P.M.

Food Safety & Tech X-Change Sessions

Innovation Hub

Join likeminded colleagues in the discussion of the hottest technology, food safety, sustainability and supply chain topics during X-Change sessions. These 30-minute sessions are aimed at sharing challenges and solutions in an informal setting. Expand your network, horizons, and possible solutions at these interactive sessions.

5:15 P.M. - 6:45 P.M.

Community Receptions

Hyatt Regency Orlando

Anyone with a badge can attend the community receptions.

Floral
Retail Awards Reception
Advocacy & Food Safety
Talent

Friday, October 16, 2026

7:45 A.M. - 8:30 A.M.

Networking Breakfast

8:30 A.M. - 9:45 A.M.

Women's Fresh Perspectives Breakfast: Play Bigger. Lead Bolder.

Valencia Ballroom

At Women’s Fresh Perspectives, we believe growth is cultivated — intentionally, courageously, and together. In this immersive, customized keynote, Jade Simmons will inspire attendees to embrace purpose-driven leadership, expand their influence, and boldly step into the opportunities ahead.

Tailored for IFPA’s fresh produce and floral community, this high-energy experience will explore how leaders can navigate change, unlock untapped potential, and help shape a thriving future for their teams and the industry. Attendees will leave energized and empowered to lead with purpose, grow with confidence, and cultivate impact that extends far beyond the final day of the show.

Speaker

Jade Simmons
Rockstar Concert Pianist, Activational Speaker,
& CEO of Jade Media Global

10:00 A.M. - 5:00 P.M.

Expo Open

OCCC West Halls A-C

10:30 A.M. - 3:30 P.M.

Food Safety & Tech X-Change Sessions

Food Safety & Tech X-Change, Innovation Hub

Join likeminded colleagues in the discussion of the hottest technology, food safety, sustainability and supply chain topics during X-Change sessions. These 30-minute sessions are aimed at sharing challenges and solutions in an informal setting. Expand your network, horizons, and possible solutions at these interactive sessions.

Schedule

Imagine the possibilities, apply them to your priorities

Tuesday, October 13, 2026

Board, Committee and Council Meetings

Wednesday, October 14, 2026

Networking Breakfast

State of the Industry

Cathy BurnsCEOInternational Fresh Produce Association

Education Festival

10: 15 A.M. - 10:45 A.M.

Global Trade & Business Conditions: Navigating Change Across Markets

From Vision to Value: Building the Fresh Produce Supply Chain of the Future

Director, Supply ChainInternational Fresh Produce Association

10: 50 A.M. - 11:20 A.M.

Economic Forces Driving Pricing & Sourcing Decisions

Food Safety & Traceability: What to Update Now

11:25 A.M. - 11:55 A.M.

What Shoppers Will Purchase Next in Produce & Floral

Packaging at the Crossroads: Sustainability, Compliance & What’s Working Now

Tamara MuruetagoienaVice President, SustainabilityInternational Fresh Produce Association

12:00 P.M. - 12:30 P.M.

From Appetites to Aisles: Proven Strategies for Making Produce the Star

Eva MonterrosaPh.D., Co-Founder, The Food Culture Alliance & Advisory Board Member, The Foundation for Fresh Produce

Trust, Intelligence & Influence: Protecting Brand Reputation in an AI-Driven World

Networking Lunch

Conversations Shaping the Future of Produce & Floral

Lauren M. ScottPresident, The Foundation for Fresh Produce

Retailer Sponsor VIP Reception

Welcome Reception

Thursday, October 15, 2026

Race for a Healthier World 5K

Networking Breakfast

Fighting for What Matters: Purpose, Resilience, and Impact in a Global Industry

Expo, All Halls Open

Food Safety & Tech X-Change Sessions

Community Receptions

Friday, October 16, 2026

Women's Fresh Perspectives Breakfast: Play Bigger. Lead Bolder.

Expo Open

Food Safety & Tech X-Change Sessions

Cathy Burns
CEO
International Fresh Produce Association

Director, Supply Chain
International Fresh Produce Association

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association

Eva Monterrosa
Ph.D., Co-Founder,
The Food Culture Alliance & Advisory Board Member,
The Foundation for Fresh Produce

Lauren M. Scott
President, The Foundation for Fresh Produce