The Global Produce & Floral Show Schedule

Tuesday, October 13, 2026

8:00 A.M. - 1:20 P.M.

The Global Study Tour

Go beyond the show floor and explore how fresh moves from distribution to the consumer. Hosted in partnership with Sprouts Farmers Market, the Tour offers an immersive look at the operations, merchandising, and customer engagement strategies that bring produce and floral to life across the supply chain.

Register Now

9:00 A.M. - 5:00 P.M.

Board, Committee and Council Meetings

By invitation only

Wednesday, October 14, 2026

8:00 A.M. - 8:45 A.M.

Networking Breakfast

Valencia Ballroom

8:45 A.M. - 10:00 A.M.

State of the Industry

Join IFPA CEO Cathy Burns as she brings the organization's insight on key trends, challenges, and opportunities—and what they mean for association members and the global produce and floral community.

Valencia Ballroom

Cathy Burns
CEO
International Fresh Produce Association

10:15 A.M. - 12:30 P.M.

Education Festival

Say goodbye to traditional workshops! In between the general sessions, join us for a few hours of fast-paced live speakers, self-guided information, casual conversations, and more in this unique setting. We’ll inspire you, help you imagine the possibilities, and apply them to your priorities.

Then, continue the conversation beyond the stage. Connect with session speakers, IFPA experts, and fellow professionals to dig deeper into the insights shaping the produce and floral industries. These informal gatherings are your opportunity to share your interests and keep the dialogue going in a relaxed, interactive environment.

Global Trade & Business Conditions: Navigating Change Across Markets

Location: W414AB

Tariffs shift, borders tighten, and cross-border business conditions can change fast—and global businesses feel the impact immediately. This session unpacks the latest global trade and policy developments and what they may mean for your business. You’ll gain global perspective on emerging changes across key regions, how it could influence trade flows and regulatory requirements, and the considerations leaders are using to assess risk and opportunity. Leave with practical insights to inform planning and support internal and customer conversations in a dynamic environment.

From Vision to Value: Building the Fresh Produce Supply Chain of the Future

Location: W414CD

Success in today’s supply chain requires more than technology—it demands collaboration across the entire fresh produce ecosystem. As traceability requirements, data standards, and digital tools continue to evolve, organizations are finding new ways to work together to improve visibility, efficiency, and business performance.

This session explores the key initiatives shaping the future of the fresh produce supply chain, including FSMA 204 traceability, 2D barcodes, data interoperability, and emerging AI-powered solutions. Through real-world examples and industry insights, attendees will learn how growers, shippers, retailers, logistics providers, and technology partners are leveraging innovation and collaboration to create a more transparent, resilient, and connected supply chain. Participants will gain practical insights into navigating regulatory requirements, accelerating operational improvements, and preparing their organizations for the next generation of supply chain management. Attendees will leave with three actionable steps they can implement over the next 12 months to strengthen visibility, enhance compliance readiness, and drive measurable supply chain performance.

Moderator

Erik Larsen
Director, Supply Chain
International Fresh Produce Association

Economic Forces Driving Pricing & Sourcing Decisions

Location: W414AB

Inflation, currency shifts, and changing consumer spending are reshaping produce and floral markets worldwide. This session connects the macroeconomic outlook to the real decisions commercial leaders face every day. You’ll gain clarity on where the global environment is headed and how it should influence pricing, sourcing, and assortment strategies. Walk away with actionable guidance to help your team make smarter, more confident decisions—so you can stay ahead of change instead of reacting to it.

Food Safety & Traceability: What to Update Now

Location: W414CD

Food safety and traceability requirements are evolving—and the window to get aligned is narrowing. This session delivers a clear, current look at what the requirements are, what FDA guidance suggests, and what flexibilities are still on the table. Designed for real world supply chains, it focuses on practical steps that help you prepare for compliance. You’ll leave knowing exactly where to focus, what to adjust, and how to prepare—while 2028 is looming in the horizon.

What Shoppers Will Purchase Next in Produce & Floral

Location: W414AB

Consumer behavior is evolving faster than many category plans can keep up. This session puts the latest shopper insights in your hands—highlighting emerging demand signals, changing priorities, and where teams are misreading what matters most. Learn how to turn data insights into smarter merchandising, stronger marketing, and measurable growth across produce and floral. If your role influences sales, marketing, or retail strategy, you’ll leave better equipped to align decisions with what shoppers are actually willing to buy next.

Speaker

Rachel Blake
Global Insights Manager
International Fresh Produce Association

Packaging at the Crossroads: Sustainability, Compliance & What’s Working Now

Location: W414CD

This fast-paced Sustainability & Packaging session will connect the dots globally on how produce and floral companies are rethinking packaging through new materials, alternative plastics, and practical innovations designed to reduce impact while still protecting product quality, shelf life, and brand presentation.

Attendees will receive a high-value snapshot of where packaging innovation, policy, and business strategy are colliding; whether alternative packaging solutions are delivering on sustainability goals, what the industry is learning as EPR programs continue to unfold and what leaders across produce and floral need to watch next.

Moderator

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association

From Appetites to Aisles: Proven Strategies for Making Produce the Star

Location: W414AB

What can produce leaders learn from retailers reshaping protein portfolios on shelf, behavior change strategies from Europe and the U.S. to Africa, and the latest consumer insights data on what drives food purchases? This dynamic panel brings together expert perspectives to reveal what actually drives consumers to choose fruits and vegetables—from in-store marketing and merchandising to cultural cues and social norms. Walk away with actionable, cross-sector insights to boost produce sales, align with emerging consumer trends and global retailer momentum, and turn intention into real purchasing behavior.

Moderator

Sophie Egan, MPH
Founder of Full Table Solutions
Strategic Advisor to IFPA/FFP

Panelists

Sonya Constable
Vice President Produce
Sprouts Farmers Market

Brent Loken, Ph.D.
Global Food Lead Scientist,
World Wildlife Fund & Advisory Board Member,
The Foundation for Fresh Produce

Eva Monterrosa
Ph.D., Co-Founder,
The Food Culture Alliance & Advisory Board Member,
The Foundation for Fresh Produce

Trust, Intelligence & Influence: Protecting Brand Reputation in an AI-Driven World

Location: W414CD

As AI reshapes how information is created, shared, and trusted, brand reputation has become a critical leadership issue—especially in global markets. This session explores how IFPA serves as a year-round, personalized intelligence and engagement resource for executives navigating reputation risk, policy complexity, and market uncertainty. Through a brief executive framing and an interactive peer exercise, participants will examine real-world scenarios where trust, credibility, and decision-making are tested, and identify how IFPA’s insights, advocacy, and tools support smarter decisions and stronger influence across regions.

Speaker

Peter Wilson
Partner
Head of Digital Reputation EMEA
FleishmanHillard

12:30 P.M. - 1:00 P.M.

Networking Lunch

Valencia Ballroom

1:00 P.M. - 2:30 P.M.

Conversations Shaping the Future of Produce & Floral

Valencia Ballroom

What will define the next decade of the produce and floral industry? Join three influential leaders for a series of candid conversations examining the forces shaping business decisions today. From the evolving advocacy and trade landscape to the growing connection between fresh produce, nutrition, and consumer demand, to navigating a complex global market, these discussions will explore the trends, challenges, and opportunities leaders can't afford to ignore.

You'll gain firsthand perspectives on policy, driving growth and leading through change. Whether your focus is production, retail, supply chain, or services, this session will help you better understand what's ahead and how to prepare for it.

Advocacy & Trade

Moderator

Alexis Taylor
Chief Global Policy Officer
International Fresh Produce Association

Speaker

TBD

Health & Nutrition

Moderator

Lauren M. Scott
President, The Foundation for Fresh Produce

Leadership

Moderator

Doug Bohr
Chief Strategy & Program Officer
International Fresh Produce Association

5:00 P.M. - 6:00 P.M.

Retailer Sponsor VIP Reception

Key Largo Lawn and Promenade, Hilton Orlando

*Separate ticket required to this reception

This reception, preceding the Welcome Reception, offers an exclusive networking opportunity for Global Show sponsors at the Silver Level and above, domestic and global retailers, IFPA Volunteer Chairs and Board members, and their invited guests.

If you have questions about this event, please contact Peter Wilder for more information.

6:00 P.M. - 8:00 P.M.

Welcome Reception

The Promenade, Hilton Orlando

All Access Pass or separate registration required. Register in your IFPA account.

Thursday, October 15, 2026

6:00 A.M. - 7:30 A.M.

Race for a Healthier World 5K

Orange County Convention Center, 9800 International Drive, Orlando, FL 32819

The Foundation for Fresh Produce invites friends and colleagues to participate in the Race for a Healthier World 5k. Join us for a 3.1-mile, 2 lap walk or run through the campus of the Orange County Convention Center and help build a healthier world through increased fruit and vegetable consumption.

View more and sign up

8:15 A.M. - 8:35 A.M.

Networking Breakfast

Valencia Ballroom

8:35 A.M. - 9:55 A.M.

Fighting for What Matters: Purpose, Resilience, and Impact in a Global Industry

Valencia Ballroom

In this inspiring keynote, former UFC and Bellator MMA fighter and humanitarian Justin Wren shares his journey from world-class athlete to global changemaker. After achieving success on the world stage, Justin discovered that true impact comes from serving others and leading with heart. His work through Fight For The Forgotten has delivered clean water, restored land, and created opportunity for communities in need around the world. Through authentic storytelling and heartfelt insights, Justin will energize and inspire attendees to approach their work, their leadership, and their global connections with renewed clarity—ready to stimulate demand, strengthen communities, and make an impact that extends far beyond the show floor.

Speaker

Justin Wren
Former UFC and Bellator MMA fighter
and Humanitarian

10:00 A.M. - 5:00 P.M.

Expo, All Halls Open

OCCC West Halls A-C

11:00 A.M. - 3:30 P.M.

Food Safety & Tech X-Change Sessions

Innovation Hub

Join likeminded colleagues in the discussion of the hottest technology, food safety, sustainability and supply chain topics during X-Change sessions. These 30-minute sessions are aimed at sharing challenges and solutions in an informal setting. Expand your network, horizons, and possible solutions at these interactive sessions.

Managing Risk: IFPA's Global Intelligence Engine

Learn how the Global Intelligence Engine helps you manage your risks. The GIE brings data and intelligence from across the fresh produce and floral industry: global trade, consumer trends, food safety, regulatory, sustainability, and industry guidance in a single AI-enabled platform. This session demonstrates how organizations can move from reactive responses to proactive data-informed decision making.

FSMA 204: From Compliance to Implementation

Understanding FSMA 204 is one thing. Implementing it is another. This interactive discussion takes a deeper dive into the operational realities of traceability, helping companies assess readiness, identify gaps, and navigate key process, technology, and data management decisions. We'll also explore advocacy efforts, industry resources, and practical strategies to help organizations move confidently toward compliance.

The Business Case for AI

AI is moving beyond experimentation as produce companies apply it to forecasting, inventory, logistics, quality, and supply chain decision-making. Join us as we explore where companies are seeing measurable returns, discuss where adoption is still evolving, and gain insights on what emerging technologies like agentic AI could mean for the future of operations.

IFPA's Global Sustainability Framework

Sustainability expectations continue to evolve, creating new pressures around customer requests, reporting, and industry initiatives. This discussion explores IFPA's Global Sustainability Framework and how it is helping align the industry around five key priorities, sustainable packaging, regenerative agriculture, food loss and waste, social responsibility, and climate change, while providing a practical path forward.

Science Behind the Produce Headlines

Food safety headlines never stop coming. One month it's PFAS, the next it's a pathogen outbreak, a heavy metal finding, or a new contamination concern nobody saw coming. This is a real-time, open dialogue, not a fixed agenda: we'll dig into whatever's dominating the news cycle at that moment, separating what's actually known from what's still uncertain, and translating it into where produce operators should focus their attention as they field growing questions from buyers, retailers, and consumers.

Packaging Compliance in Practice

Understanding packaging regulations is one thing. Preparing for them is another. From Global EPR requirements to the EU's PPWR, packaging regulations are reshaping produce and floral supply chains. Join this interactive discussion to explore best practices, key implementation challenges, and practical strategies for navigating a current and future regulations.

Packaging Innovation in Action

Now that packaging requirements are changing, what solutions are emerging to meet them? Join innovators from the Packaging Innovation Lab as they showcase new technologies designed to address evolving sustainability, performance, cost, and compliance challenges. Attendees will gain practical insights into where these solutions may fit within produce operations and what they could mean for the future of packaging.

5:15 P.M. - 6:45 P.M.

Community Receptions

Hyatt Regency Orlando

Anyone with a badge can attend the community receptions.

Floral
Retail Awards Reception
Advocacy & Food Safety
Talent

Friday, October 16, 2026

7:45 A.M. - 8:30 A.M.

Networking Breakfast

8:30 A.M. - 9:45 A.M.

Women's Fresh Perspectives Breakfast: Play Bigger. Lead Bolder.

Valencia Ballroom

At Women’s Fresh Perspectives, we believe growth is cultivated — intentionally, courageously, and together. In this immersive, customized keynote, Jade Simmons will inspire attendees to embrace purpose-driven leadership, expand their influence, and boldly step into the opportunities ahead.

Tailored for IFPA’s fresh produce and floral community, this high-energy experience will explore how leaders can navigate change, unlock untapped potential, and help shape a thriving future for their teams and the industry. Attendees will leave energized and empowered to lead with purpose, grow with confidence, and cultivate impact that extends far beyond the final day of the show.

Speaker

Jade Simmons
Rockstar Concert Pianist, Activational Speaker,
& CEO of Jade Media Global

10:00 A.M. - 5:00 P.M.

Expo Open

OCCC West Halls A-C

10:30 A.M. - 1:55 P.M.

Food Safety & Tech X-Change Sessions

Food Safety & Tech X-Change, Innovation Hub

Join likeminded colleagues in the discussion of the hottest technology, food safety, sustainability and supply chain topics during X-Change sessions. These 30-minute sessions are aimed at sharing challenges and solutions in an informal setting. Expand your network, horizons, and possible solutions at these interactive sessions.

What Your EMP Data Is Actually Telling You

Environmental Monitoring Programs generate a wealth of data, but many food safety teams struggle to turn it into action. This discussion explores how to identify early warning signs, interpret trends, and use EMP data more effectively to strengthen investigations, preventive actions, and food safety decision-making.

Supply Chain of the Future: What's Working and What's Next

Turning the Supply Chain of the Future Initiative into action requires practical decisions around traceability, data, technology, and collaboration. Join us for this interactive discussion as we dive deeper into major accomplishments, lessons learned, and upcoming priorities. Attendees will walk away with a roadmap for advancing the supply chain transformation across the fresh produce supply chain.

The Realities of Adopting Automation

Operational complexities are driving increased investment in automation across the produce supply chain. Join leading operators as they discuss where automation is delivering real value, where human expertise remains essential, and what's limiting adoption across fresh produce today.

Rapid Testing in the Real World

Rapid testing technologies are evolving quickly, but choosing the right tool isn't always straightforward. This practical discussion explores what today's testing and monitoring technologies actually deliver, where they fall short, and when they're worth the investment. Attendees will leave with a clearer understanding of how to match the right tool to the right food safety challenge.

The Digital Twins Advantage

As supply chains become more complex, companies are looking for ways to evaluate decisions before making costly operational changes. This session explores how Digital Twin technology is helping companies model real-world scenarios, optimize supply chains, and evaluate the impact of packaging, labor, and logistics decisions. Through pilot project examples, attendees will gain practical insights into reducing risk, improving decision-making, and preparing for future supply chain challenges.

Regenerative Ag IRL

Continue the conversation from the Regenerative Ag show floor tour as growers participating in the USDA AMP grant share what's working, what's challenging, and what they're learning from implementing regenerative practices in real-world operations. Attendees will gain practical insights into grower adoption, market expectations, and the future of regenerative agriculture.

10:30 A.M. - 12:30 P.M.

Regenerative Ag Tour

The Regenerative Agriculture Tour is a curated experience designed to spotlight regenerative agriculture practices within the produce and floral industry. This initiative is a collaborative effort between IFPA and Elevated Foods, aimed at fostering visibility, dialogue, and learning around regenerative approaches.

All participants should meet in the IFPA booth at 10:30 AM for a brief introduction to kick off the tour.

Register

11:45 A.M. - 12:45 P.M.

Fresh Supply Chain of the Future Tour

A Guided Expo Experience for Produce & Floral Operations Leaders. This exclusive guided tour connects you with leading solution providers showcasing innovations that are helping organizations improve visibility, efficiency, compliance, and decision-making across every stage of the supply chain, from harvest through distribution.

Schedule

Imagine the possibilities, apply them to your priorities

Tuesday, October 13, 2026

Board, Committee and Council Meetings

Wednesday, October 14, 2026

Networking Breakfast

State of the Industry

Cathy BurnsCEOInternational Fresh Produce Association

Education Festival

10: 15 A.M. - 10:45 A.M.

Global Trade & Business Conditions: Navigating Change Across Markets

From Vision to Value: Building the Fresh Produce Supply Chain of the Future

Erik LarsenDirector, Supply ChainInternational Fresh Produce Association

10: 50 A.M. - 11:20 A.M.

Economic Forces Driving Pricing & Sourcing Decisions

Food Safety & Traceability: What to Update Now

11:25 A.M. - 11:55 A.M.

What Shoppers Will Purchase Next in Produce & Floral

Packaging at the Crossroads: Sustainability, Compliance & What’s Working Now

Tamara MuruetagoienaVice President, SustainabilityInternational Fresh Produce Association

12:00 P.M. - 12:30 P.M.

From Appetites to Aisles: Proven Strategies for Making Produce the Star

Eva MonterrosaPh.D., Co-Founder, The Food Culture Alliance & Advisory Board Member, The Foundation for Fresh Produce

Trust, Intelligence & Influence: Protecting Brand Reputation in an AI-Driven World

Networking Lunch

Conversations Shaping the Future of Produce & Floral

Lauren M. ScottPresident, The Foundation for Fresh Produce

Retailer Sponsor VIP Reception

Welcome Reception

Thursday, October 15, 2026

Race for a Healthier World 5K

Networking Breakfast

Fighting for What Matters: Purpose, Resilience, and Impact in a Global Industry

Expo, All Halls Open

Food Safety & Tech X-Change Sessions

11: 00 A.M. - 11:30 A.M.

Managing Risk: IFPA's Global Intelligence Engine

11:35 A.M. - 12:25 P.M.

FSMA 204: From Compliance to Implementation

12:30 P.M. - 1:00 P.M.

The Business Case for AI

1:05 P.M. - 1:35 P.M.

IFPA's Global Sustainability Framework

1:40 P.M. - 2:10 P.M.

Science Behind the Produce Headlines

2:15 P.M. - 3:00 P.M.

Packaging Compliance in Practice

3:05 P.M. - 3:35 P.M.

Packaging Innovation in Action

Community Receptions

Friday, October 16, 2026

Women's Fresh Perspectives Breakfast: Play Bigger. Lead Bolder.

Expo Open

Food Safety & Tech X-Change Sessions

10:30 A.M. - 11:00 A.M.

What Your EMP Data Is Actually Telling You

11:05 A.M. - 11:35 A.M.

Supply Chain of the Future: What's Working and What's Next

11:40 A.M. - 12:10 P.M.

The Realities of Adopting Automation

12:15 P.M. - 12:45 P.M.

Rapid Testing in the Real World

12:50 P.M. - 1:20 P.M.

The Digital Twins Advantage

1:25 P.M. - 1:55 P.M.

Regenerative Ag IRL

Fresh Supply Chain of the Future Tour

Cathy Burns
CEO
International Fresh Produce Association

Erik Larsen
Director, Supply Chain
International Fresh Produce Association

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association

Eva Monterrosa
Ph.D., Co-Founder,
The Food Culture Alliance & Advisory Board Member,
The Foundation for Fresh Produce

Lauren M. Scott
President, The Foundation for Fresh Produce