Wednesday, October 15, 2025
Board, Committee and Council Meetings
By invitation only
Leadership Program Class 29 Graduation & Alumni Celebration
Get ready to celebrate big milestones, reconnect with old friends, and make new ones! Join us for the Leadership Program Class 29 Graduation and Alumni Celebration 2025, where we’ll honor the achievements of our graduating class, unveil the incoming Class 30, and toast the lasting connections that make our alumni community so extraordinary.
By invitation only
Thursday, October 16, 2025
Networking Breakfast
General Session: State of the Industry
Join IFPA CEO Cathy Burns as she brings the organization's insight on key trends, challenges, and opportunities—and what they mean for association members and the global produce and floral community.
ACC North Building 200 Level

Cathy Burns
CEO
International Fresh Produce Association
Education Festival
ACC North Building 200 Level
Say goodbye to traditional workshops! In between the general sessions, join us for a few hours of fast-paced live speakers, self-guided information, casual conversations, and more in this unique setting. We’ll inspire you, help you imagine the possibilities, and apply them to your priorities.
Supply Chain of the Future - Breakthrough Results Driving Profitability
See how industry leaders are already achieving measurable results through next-generation supply chain innovations. This session features real-world case studies from major retailers and producers demonstrating dynamic pricing, improved margins, and enhanced consumer outcomes.
Speakers

Drew Zabrocki
CEO
Totem

Martha King
Vice President of Global Programs
Totem
The New Rules of Global Trade
The global trade landscape is evolving. Is it a temporary shift or a long-term reset? This session will examine key trends in the U.S., EU, and Latin America and what today’s evolving policies mean for your strategies in fresh produce and floral.
Moderator

Alexis Taylor
Chief Global Policy Officer
International Fresh Produce Association
Community Spaces: TBD
Accelerate Your Innovation Journey:
Expert-Led Implementation Roadmap
Join industry veterans as they share proven pathways to supply chain transformation. This interactive session delivers actionable toolkits, strategic frameworks, and member-to-member guidance for implementing breakthrough innovations.
Speakers

Drew Zabrocki
CEO
Totem

Martha King
Vice President of Global Programs
Totem
Navigating Global Currents: Economic Forces Shaping Produce & Floral Markets in North America and the EU
Join Arjun Chakravarti, Managing Partner at Cogknition Analytics, for a sharp, fast-paced look at the global economic dynamics that matter most to the produce and floral sectors. In this 30-minute session, Arjun will break down key economic trends, trade shifts, and consumer demand signals across North America and the European Union—two of the most influential markets in the world. Gain actionable insights on how inflation, interest rates, labor markets, and geopolitical tensions are impacting the flow of goods, pricing strategies, and long-term planning. This session is essential for business leaders looking to stay ahead of global economic disruptions and identify growth opportunities in a complex, rapidly evolving landscape.
Speakers

Arjun Chakravarti, PHD
Managing Partner
Cogknition Analytics
Translating Regenerative Principles into Market Opportunities
This session will provide a clear understanding of the market-driven opportunities emerging around regenerative agriculture. Participants will gain practical tools to translate regenerative principles, such as the management of soil health, biodiversity, water resources, human health, and climate, into actionable strategies that support business growth and differentiation.
Moderator

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association
From Global Trends to Local Impact: Turning Consumer Insights into Produce Growth
Explore the top global consumer trends influencing produce, from sustainability and product attributes to value and affordability. Learn how these themes play out in the U.S. retail market and uncover strategies to stay ahead in a rapidly evolving marketplace.
Speakers

Rachel Blake
Manager, Global Insights
International Fresh Produce Association

Jonna Parker
Vice President/Team Lead
Circana - Fresh Foods Group
Community Spaces: Continue the Conversation with Arjun Chakravarti
The New Role of Healthcare in Changing Diet - What it Means for the Produce Industry
As diet-related diseases rise and produce consumption remains flat, healthcare innovations from produce prescriptions to GLP-1 interventions are changing the way the healthcare sector is approaching diet. Join us for a dynamic discussion as we explore new market opportunities, evolving consumer behavior and the role of fresh produce.
Moderator

Mollie Van Lieu
Vice President, Nutrition & Health
International Fresh Produce Association
Speakers

Steve Brazeel
Founder & CEO
Sunterra/Elevated Foods/ Project Food Box
Mastering Global Leadership: Navigating the Challenges of Leading Diverse Teams
In today’s interconnected world, the ability to lead a global team is more vital than ever. This session will explore how to maintain your local identity while embracing global growth, offering strategies for coordinating across different time zones, including scheduling best practices and leveraging technology along with delving into cultural competence – understanding and respecting cultural differences to build a cohesive and collaborative international team.
Moderator

Jessica Keller
Vice President, Global Industry Relations
International Fresh Produce Associations
Panelist

Nour Abdrabbo
Global Sales Director
UNITEC USA

Jan Doldersum
Chain & Retail Manager
Rijk Zwaan Distribution B.V.
Community Spaces: TBD
Networking Lunch
ACC North Building 200 Level
General Session: Leading Through Turbulence
Don’t miss this energizing general session featuring Sarah Robb O’Hagan—renowned executive, entrepreneur, author, and founder of Extreme Living. Known for transforming iconic brands like EXOS and Gatorade, Sarah brings bold insights on how to embrace headwinds to sharpen performance and seize tailwinds to accelerate success. She’ll challenge us to change the game—reshaping your competitive landscape so others follow your lead.
Following Sarah’s keynote, a panel of industry leaders will unpack how her high-performance principles can be applied to today’s most pressing challenges—from supply chain disruptions to evolving consumer behaviors and economic volatility. Walk away with real-world strategies and a fresh perspective to help your business thrive with resilience, agility, and innovation.
ACC North Building 200 Level

Sarah Robb O'Hagan
Executive, Entrepreneur, Author, and Founder of Extreme Living
Moderator

Alexis Taylor
Chief Global Policy Officer
International Fresh Produce Association
Panelists

John Anderson
Chair
CEO & Managing Partner
The Oppenheimer Group

Adriëlle Dankier
CEO
Nature's Pride

John Simko
President & CEO
Sunshine Bouquet Company
Retailer Sponsor VIP Reception
Grand Plaza
*Separate ticket required to this reception
This reception, preceding the Welcome Reception, offers an exclusive networking opportunity for Global Show sponsors at the Silver Level and above, domestic and global retailers, IFPA Volunteer Chairs and Board members, and their invited guests.
If you have questions about this event, please contact Peter Wilder or Joe Watson for more information.
Welcome Reception
Grand Plaza
All Access Pass or separate registration required. Register in your IFPA account.
Friday, October 17, 2025
Race for a Healthier World 5K
Santa Ana River Trail, 1750 S Douglass Road
The Foundation for Fresh Produce is gathering friends and colleagues from the industry to join us in Anaheim for the Race for a Healthier World 5K. Runners and walkers will enjoy a 3.1-mile course along the Santa Ana River Trail while supporting our vision to grow a healthier world through increased access to fruits and vegetables.
Networking Breakfast
ACC North Building 200 Level
General Session: The "No Barriers" Life
Join blind adventurer Erik Weihenmayer—who has summited Mt. Everest and kayaked the Grand Canyon—as he shares the powerful lessons behind living a “No Barriers Life.” Through stories of extreme challenge and triumph, Erik explores how individuals and teams can turn adversity into advantage, build strong support systems, and reach for seemingly impossible goals. Discover the mindset needed to shatter barriers, embrace innovation, and lead with purpose.
ACC North Building 200 Level

Erik Weihenmayer
World-Class Blind Adventurer
Floral Expo Early Open
ACC North Building 100 Level
Open to all attendees
Expo, All Halls Open
ACC Halls A-D; ACC North Building 100 Level
IFPA Booth Office Hours
Stop by the IFPA booth for an informal opportunity to ask questions of our SMEs.
Food Safety & Tech X-Change Sessions
Innovation Hub
Join likeminded colleagues in the discussion of the hottest technology, food safety, sustainability and supply chain topics during X-Change sessions. These 30-minute sessions are aimed at sharing challenges and solutions in an informal setting. Expand your network, horizons, and possible solutions at these interactive sessions.
Transforming Safer Smarter, Food Systems through AI
AI and machine learning are revolutionizing food safety through autonomous monitoring, predictive analytics, and smarter quality control. Discover how these technologies are driving digital transformation across the supply chain, with real-world applications, benefits, and challenges.
Supply Chain of the Future Live Q&A
The future of fresh is here. Join this interactive session to ask questions and engage directly with the experts as they share how the Supply Chain of the Future initiative is transforming produce through innovation and collaboration. Explore key focus areas to help your company prepare and lead in the next era of fresh.
Speakers

Drew Zabrocki
CEO
Totem

Martha King
Vice President of Global Programs
Totem
Unlocking Global Intelligence:
How AI is Transforming Market Insights and Strategic Foresight - Part 1
As global markets grow more volatile and data-rich, traditional research methods can’t keep pace. Discover how AI is revolutionizing the way IFPA’s global intelligence team tracks trends, regulations, and market shifts to deliver actionable insights.
Speakers

Rachel Blake
Manager, Global Insights
International Fresh Produce Association

Madelaine Rennardson
Global Insights Coordinator
International Fresh Produce Association
What’s New in Ag Water Safety
With the FDA’s final rule under the Food Safety Modernization Act (FSMA), farms growing produce (excluding sprouts) must now conduct annual water assessments to identify potential contamination risks. This session breaks down what the new guidelines mean for growers and how to implement them effectively.
Sustainability Standards
Discover how sustainability standards are transforming the produce and floral industry. This session, featuring insights from the Consumer Goods Forum and leading standard owners, explores how standards drive transparency, shape practices, and support global sustainability goals. Ideal for professionals focused on compliance, supply chain innovation, and strategic alignment.
Speaker

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association
Digital Twins: Optimizing Decision-Making
Discover how AI-driven solutions are transforming the global produce supply chain and facilitate meeting emerging packaging reuse requirements in the EU and elsewhere. Join us to learn about digital twin technology for optimizing decision making.
Speaker

Dr. Max Teplitski
Chief Science Officer
International Fresh Produce Association
Disrupting Fresh: Innovation that is Changing the Game
Walmart’s Laura Himes and Fowler Packing’s Ben Allen join Vonnie Estes for a candid fireside chat about the technologies, partnerships, and strategies transforming fresh produce. From on-farm innovations to end-to-end supply chain visibility, they’ll share how suppliers and retailers are working together to tackle labor shortages, reduce waste, digitize operations, and meet rising consumer expectations. Expect straight talk, tough questions, and fresh insights into where the industry is headed.
Speaker

Vonnie Estes
VP of Innovation
International Fresh Produce Association

Laura Himes
VP of Global Sourcing - Produce
Walmart

Ben Allen
VP of Operations
Fowler Packing
AgTech Celebration
Innovation Hub
Head to the Innovation Hub, the home for all things tech, for a celebration where attendees can continue the conversation around innovating the produce industry.
Open to anyone on the show floor.
Community Receptions
ACC 3rd Floor Ballroom
Anyone with a badge can attend the community receptions.
- Floral
- Retail Awards Reception
- Advocacy & Food Safety
- Talent
Saturday, October 18, 2025
Networking Breakfast
Women's Fresh Perspectives Breakfast:
Breaking Barriers & Owning the Huddle: Leadership with Amy Trask
Start your Saturday at The Global Produce & Floral Show with purpose, power, and a playbook for fearless leadership at the Women’s Fresh Perspectives Breakfast. This signature event, accessible to all attendees with an all-access pass, unites produce and floral professionals from across the global supply chain for meaningful connection, growth, and inspiration.
This year’s keynote speaker is Amy Trask — former CEO of the Raiders and current CBS Sports analyst, the NFL’s first female front office executive, and a true game changer in business and broadcasting. With decades of experience in high-pressure, male-dominated spaces, Amy brings candid insights on leadership, resilience, and owning your seat at the table.
ACC North Building 200 Level
Moderator

Lauren M. Scott
President, The Foundation for Fresh Produce
Speaker

Amy Trask
Former CEO of the Raiders and Current CBS Sports Analyst
Floral Expo Buyer Preview Hour
ACC North Building 100 Level
Open only to floral exhibitors, retailers and floral buyers
Floral Expo Early Open
ACC North Building 100 Level
Open to all attendees
Expo Open
ACC Halls A-D; ACC North Building 100 Level
Food Safety & Tech X-Change Sessions
Innovation Hub
Join likeminded colleagues in the discussion of the hottest technology, food safety, sustainability and supply chain topics during X-Change sessions. These 30-minute sessions are aimed at sharing challenges and solutions in an informal setting. Expand your network, horizons, and possible solutions at these interactive sessions.
Supply Chain Data Revolution: From Silos to Smart Data Escrow
Deep dive into how Smart Data Escrow is transforming supply chain collaboration. Learn how growers, packers, and retailers are breaking down data barriers while protecting proprietary information through secure data sharing that drives efficiency without compromising competitive advantage.
FSMA 204: Should You Wait?
With FSMA 204 enforcement delayed to July 2028, supply chain partners are navigating different paths forward. Whether you're a grower, distributor, or retailer, hear how your peers are approaching implementation. Learn key factors to consider as you develop a traceability plan that fits your sector.
Speaker

Todd Baggett
President & CEO
Redline Solutions
What’s New in Tech?
Join us for a high-energy session featuring the 2025 Fresh Field Catalyst Accelerator cohort. In a dynamic format, this rapid-fire Q&A will spotlight technology solutions and explore how to develop, scale, and adopt them effectively. Expect cutting-edge insights as we uncover the future of sustainable packaging. Don’t miss this opportunity to witness transformative ideas in action!
Speaker

Vonnie Estes
VP of Innovation
International Fresh Produce Association
Cyclospora Challenges & Solutions
Uncover the latest insights on Cyclospora, updated FDA detection method and the challenges with its management in food production and processing environment. This session equips food safety, supply chain, and operations leaders with strategies to better understand the new FDA detection methodology and what it means to prioritize investments into Cyclospora management in the production and processing environment.
Upcycling
Explore how upcycling is reshaping sustainability in the produce and floral sectors. This session brings together innovators and industry leaders to discuss how byproducts and surplus can be transformed into value-added products. Learn how upcycling supports circularity, reduces waste, and opens new market opportunities for growers, suppliers, and retailers.
Moderator

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association
Panelist

Tony Freytag
Executive Vice President & Co-Founder
Crunch Pak
Adjacent Land Use Impacts Produce Safety
Recent produce outbreak investigations have revealed that conditions and practices on adjacent or nearby land can significantly impact produce safety. Join leading food safety experts for a practical discussion on how to identify and manage these external risks.
Best of Show Winners Announced
Unlocking Global Intelligence:
How AI is Transforming Market Insights and Strategic Foresight - Part 2
Join as we dive deeper into how AI is helping produce and ag organizations make faster, smarter decisions—from the field to the boardroom, with real-world examples.
Speakers

Rachel Blake
Manager, Global Insights
International Fresh Produce Association

Madelaine Rennardson
Global Insights Coordinator
International Fresh Produce Association
IFPA Booth Office Hours
Stop by the IFPA booth for an informal opportunity to ask questions of our SMEs.