IRI Supermarket Floral Sales

Unit Pressure Amid Inflation and Reduction in Consumer Purchasing Power

By: Anne-Marie Roerink, President, 210 Analytics September 2022

“Floral bucked the larger sales trends for many months, but the pressure on units is no longer offset by price inflation,” said Becky Roberts, Director of Floral for the International Fresh Produce Association (IFPA). “This particular quad-week time period, the four weeks ending September 4, 2022, is always one of the smaller ones in terms of sales in lacking any major floral-centric holidays.”

Becky Roberts,
Director of Floral for the lnternational Fresh Produce Association (IFPA)

Dollar sales reached $386 million, up slightly from $370 million the prior quad-week period. Year-on-year, sales were virtually unchanged when regarding dollars, but unit sales dropped 9.2% versus the same quad-week period in 2021. “According to the latest IRI consumer survey, 95% of grocery shoppers are worried about the rising grocery prices alone,” Roberts added. “Energy and other costs, in addition to rising credit card debt are all key indicators that there is tremendous pressure on making ends meet.”

When regarding the 13 weeks ending September 4th 2022, dollar sales reached $1.4 billion, which was an increase of just 1.0% versus year ago. “We have been seeing the three-month dollar growth drop little by little from the teens to high-single digits and now low-single digits,” noted Roberts. “The slowdown can also be seen when comparing the 52-week to the 13-week performance. All that said, it is important to keep in mind that floral had an incredible two years and sales are still far outpacing the pre-pandemic normal.”

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IRI Supermarket Floral Sales Data

Unit Pressure Amid Inflation and Reduction in Consumer Purchasing Power

By: Anne-Marie Roerink, President, 210 Analytics September 2022

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