Floral

Circana Supermarket Floral Sales Data

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Mother's Day Provides Lift, But Floral Sales Fall Short of 2025 Levels

Holiday sales did gear up for the Mother’s Day holiday, one of the five biggest of the year, but both dollar and unit sales fell short of year-ago levels.

Retail Floral Sales in the Latest Four and 52 Weeks
The four-week period ending May 17 included both everyday sales and purchases related to Mother’s Day, which fell on May 10 this year. The holiday provided a significant boost to floral sales, with the department generating nearly $2 billion during the four-week period. Even so, both dollar sales (-1.1%) and unit sales (-6.1%) declined compared to the same four weeks in 2025.

Despite the softer Mother's Day period, strong Easter and winter holiday performances kept year-to-date results positive. Total floral sales reached $10.4 billion, with both dollar and pound sales continuing to run ahead of year-ago levels.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$1.99B	-1.1%	167.0M	-6.1%
52 weeks	$10.42B	+5.2%	956.0M	+0.4%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 5/17/2026

Inflation Across Floral Segments
Including Mother’s Day, the four-week average price per unit reached nearly $12. Average prices increased 5.3% year over year, with the strongest inflation in potted plants and bulbs.

4 weeks	Price per unit	% Change vs. year ago
Floral Department	$11.91	+5.3%
Outdoor Plants	$9.43	+5.3%
Bouquets	$16.81	+6.5%
Roses	$16.00	+4.8%
Arrangements	$33.71	+4.1%
Potted Plants	$13.63	+8.7%
Consumer Bunch	$7.83	+4.1%
Bulbs	$6.48	+28.0%
Holidays	$7.80	+10.5%