Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Dollar and Unit Gains for Floral to Start Off the Year

Retail floral sales in the latest four and 52 weeks

Sales for the four weeks ending the January 26th came in just under $410 million. While far less than the prior quad-week that included the sales for the end-of-year holidays, this represented a gain in both dollars and units.

Unit sales increased by 1.0%, generating total unit sales of 38.8 million in the four January weeks. Growth in dollars averaged 3.6%, boosted by mild inflation.

The full-year view reflects sales of $9.5 billion, with a nice increase of 4.3% year-on-year. Units also remained in the plus in the 52-week view, at +1.1%. In 2025, the timing between Valentine’s Day and Easter will be an additional three weeks, which is a big opportunity for additional trips and sales.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$409.3M	+3.6%	38.8M	+1.0%
52 weeks	$9.5B	+4.3%	911.7.M	+1.1%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 1/26/2025

Inflation Across Floral Segments.
The price per unit in the four-week period versus the same time period last year increased 2.6% across floral offerings. Inflation was mild across most areas, with the one exception of potted plants that experienced a price increase of 6.8%. A few areas experienced deflation, including arrangements, bulbs and holiday flowers.

4 w.e. 1/26/2025	Price per unit	% Change vs. year ago
Floral Department	$10.56	+2.6%
Rose	$12.53	+0.4%
Bouquets	$12.38	+1.2%
Potted plants	$11.46	+6.8%
Arrangements	$29.55	-4.2%
Consumer bunch	$6.42	+0.0%
Outdoor plants	$8.40	+2.9%
Bubs	$6.16	-6.9%
Holiday bouquets	$7.08	-3.4%