Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Everyday Floral Sales Fell Short of Last Year’s Strong Results

The Results for the Weeks Ending June 16th 2024.

Sales for the weeks ending mid-June fell back in line with the typical non-holiday quad-week period. The four weeks generated $785 million, which was down about 2% from the same four weeks last year.

Unit sales experienced greater pressure. At just under 90 million units, sales dropped 6.2% from the same four weeks in 2023.

Annually, floral generated more than $9 billion in sales, which is up 5.0% in dollars with continued year-over-year gains for units as well. The year was off to a very strong start, which is keeping units in the plus despite some declines in recent months.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$784.5M	-2.1%	88.7M	-6.2%
52 weeks	$9.3B	+5.0%	889.8M	+1.0%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 6/16/2024

Inflation Across Floral Segments.
Floral prices had leveled off at the beginning of the year, but increased in
the quad-week period. The average price per unit was $8.85, which was
up 4.3% versus year ago. Only outdoor plants experienced slight
deflation, whereas prices for bouquets increased by 6.4% in the quadweek
period.

TOP PERFORMING COMMODITIES

4 w.e 6/16/2024	Price per unit	% Change vs. year ago
Floral Department	$8.85	+4.3%
Outdoor plant	$7.05	-0.7%
Bouquets	$13.03	+6.4%
Roses	$13.35	+3.1%
Potted plants	$9.66	+3.0%
Consumer bunch	$6.74	+2.2%
Arrangement	$29.55	+1.7%
Bulb	$3.59	-4.3%
Holiday	$6.78	-5.9%