Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

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Everyday Demand Fuels Another Strong Quad Week for Floral Sales

Driven by roses, bouquets and arrangements, the floral department posted another strong month for dollar and unit sales. Regional differences remained substantial, with the Southeast posting the strongest growth.

PERFORMANCE

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$534.4M	+3.6%	53.2M	+7.9%
52 weeks	$10.52B	+4.7%	970.8M	+1.1%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 8/9/2026

Sales by Type

Indoor Floral Sales Overtakes Outdoor Plants Come August

Roses and bouquets remained the largest sellers in July/August, though their paths diverged substantially. Roses grew both dollar and unit sales, reaching $130 million in the four-week period, up 7.4% compared with the same weeks last year. Bouquets also grew dollar sales, but this was driven by inflation, with unit sales down 2.9%. Outdoor plants fell to sixth place, though they still delivered dollar and unit gains, while potted plant sales declined.

PRICING

4 weeks	Price per unit	% Change vs. year ago
Floral Department	$10.04	-3.9%
Outdoor Plants	$7.15	+1.2%
Bouquets	$14.12	+6.5%
Roses	$12.94	+5.6%
Consumer bunch	$6.73	+2.3%
Potted plants	$11.28	+4.7%
Arrangements	$30.36	-0.2%
Bulbs	$1.96	-31.5%
Holiday bouquets	$7.45	+13.7%