Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

For additional, personalized information, visit our Global Intelligence Engine for data-backed, current insights for fruits, vegetables, and floral products

Please Log in

Easter Boosts Floral Sales Performance

Rising temperatures drove strong outdoor plant sales, and Easter provided an additional lift for bouquets and roses, resulting in solid gains across the floral department.

PERFORMANCE

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$997.3M	+7.2%	110.2M	+3.7%
52 weeks	$10.4B	+6.8%	968.0M	+1.9%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 4/19/2026

Sales by Type

Outdoor and Potted Plants Took Over Flower Sales in the Four-Week Period
Plants, the combination of potted and outdoor plants, represented 41% of dollar sales in the quad-week period. Outdoor plants grew dollar and unit sales. Potted plant sales were a bit more sluggish, flat in dollars and down 5.6% in units.

Flowers had a strong performance, especially bouquets and roses. Arrangements also displayed strong growth but on a smaller base.

PRICING

4 weeks	Price per unit	% Change vs. year ago
Floral Department	$9.05	+3.3%
Outdoor Plants	$9.07	+3.2%
Potted Plants	$10.66	+5.8%
Bouquets	$13.99	+5.6%
Roses	$14.26	+8.4%
Custom bunch	$7.14	+4.3%
Arrangements	$28.42	+0.1%
Bulbs	$7.50	+27.6%
Holidays	$7.09	+7.2%