Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

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Floral Gains Continue in March

Roses continued to lead all sales with robust dollar and unit gains, while bouquets had a mixed performance. Both indoor and outdoor plant sales were somewhat sluggish.

Retail Floral Sales in the Latest Four and 52 Weeks
Following the Valentine’s Day holiday peak, sales dropped back to average levels for the weeks ending March 22. The four-week period generated $671 million, up 3.0% year over year. However, gains were driven by inflation, with unit sales down 1.6% compared with the same period last year.

In the full-year view, dollar sales increased 6.2%, and unit growth also remained in the positive. U.S. retailers recorded more than 963 million floral transactions over the past year.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$671M	+3.0%	74.2M	-1.6%
52 weeks	$10.3B	+6.2%	963.3M	+0.6%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 3/22/2026

Inflation Across Floral Segments
Following the much higher-than-average prices during the Valentine’s Day period, the average price per unit returned to more typical levels. Across all floral types, the average was $9.05, up 4.6% year over year.

4 weeks	Price per unit	% Change vs. year ago
Floral Department	$9.05	+4.6%
Roses	$14.12	+9.6%
Bouquets	$13.85	+8.3%
Potted plants	$10.55	+4.7%
Consumer bunch	$6.79	+3.6%
Arrangements	$29.45	-0.4%
Outdoor plants	$9.06	-0.5%
Bulbs	$8.42	+26.1%
Holidays	$6.60	+4.9%