Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Continued Growth in Floral Sales through Late Summer

The Results for the Weeks Ending September 8th 2024.
Sales for the four weeks ending the second week of September came in just over $500 million. This was up 5.0% over the same four weeks in 2023, continuing the year-over-year increase seen in the last quadweek report.

Importantly, where unit sales continued the comeback seen in the last quad-week report. While not aggressive growth, units gained 0.3% in the four-week period and 1.6% over the full year.

Annually, floral generated nearly $9.5 billion in sales, which is up 5.1% in dollars with continued year-over-year gains for units as well. The unit gains seen in floral are similar to that on the food and beverage side, showing consumers prioritize floral despite pressure on income.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$503.4M	+5.0%	48.5M	+0.3%
52 weeks	$9.4B	+5.1%	906M	+1.6%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 9/8/2024

Sales by Type

Bouquets and Roses Have the Strongest Year-on-Year Performance.

Roses and bouquets are the two biggest contributors to sales. Roses leaped ahead of bouquets in sales with stronger year-over-year growth of 10.1% in dollars and 9.4% in units. Roses have had a strong showing all summer.

The September unit performance brought growth to all segments with the exception of potted and outdoor plants, and bulbs. Among the bigger sellers, units gains were highest for arrangements and roses.

TOP PERFORMING COMMODITIES

4 w.e 9/8/2024	Price per unit	% Change vs. year ago
Floral Department	$10.37	+4.8%
Roses	$11.50	+0.7%
Bouquets	$12.78	+3.8%
Consumer bunch	$6.43	+0.2%
Potted plants	$10.90	+11.6%
Arrangements	$30.75	-4.7%
Outdoor plants	$8.44	+15.3%
Bulbs	$9.83	+21.7%
Holiday bouquets	$6.85	-4.1%