Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

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Dollar and Unit Growth for Floral in a Value-Driven Marketplace

While the overall dollar and unit volume was lower than that during Easter and Mother’s Day, the four weeks ending June 14 posted solid floral department results, with strength for outdoor plants.

PERFORMANCE

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$933.1M	+3.4%	101.6M	+2.3%
52 weeks	$10.47B	+4.9%	961.9M	+0.7%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 6/14/2026

Sales by Type

Outdoor Plants Took Over Floral Sales at the Start of Summer
At the start of summer, outdoor plants overtook flowers as the top-selling floral segment. Outdoor plants generated nearly $290 million during the four weeks ending June 14, with growth driven by increases in both dollar and unit sales. Bouquets faced a more challenging month; however, roses, consumer bunches and arrangements all posted dollar and unit gains during the period. Bulbs and holiday bouquets experienced the largest declines versus year-ago levels.

PRICING

4 weeks	Price per unit	% Change vs. year ago
Floral Department	$9.19	+1.1%
Outdoor Plants	$7.54	+1.8%
Bouquets	$14.39	+6.6%
Roses	$14.81	+4.2%
Consumer bunch	$7.19	+2.3%
Potted plants	$10.66	+2.8%
Arrangements	$29.02	-1.1%
Bulbs	$4.60	+53.5%
Holiday bouquets	$7.31	7.5%