Floral Trends by IFD

Deborah Zoellick headshot We have a few tips and tricks listed below for when you need to create a new display in your floral departments to grab your customers’ attention. Getting them to walk your department is key to them seeing all you have to offer. They are inspiring ways to grab attention and pull consumers into your Floral Department to BUY! Keep this list with your paperwork or hang in on the wall for all your associates to see. Palette Power proves that color sells and sales are what we are all looking for.

These tips are from International Floral Distributors (IFD) with our many thanks. Hope they give you a fresh idea and increase sales. Enjoy!

Deb

Activation Steps for Palette Power Prepared for IFPA

Microtrend One: Color Cues

Color-Themed End Caps
Design end caps or special display areas that feature flowers and related products (vases, ribbons, etc.) in a single-color family. Change these displays regularly to keep the look fresh and engaging.

Use Color Psychology in Merchandising
Set up color-coded flower zones with informative signage and interactive elements to educate customers on the psychological effects of different flower colors, enhancing their shopping experience and driving sales.

Color Story Cards
Create informational cards that describe the emotional and psychological effects of different colors. Place these cards near flower displays to educate customers on the benefits and feelings associated with each color.

Seasonal Color Trends
Align flower displays with seasonal color trends, such as pastel hues for spring, vibrant reds and oranges for summer, and warm earth tones for autumn. Promote these trends through in-store signage and social media.

Color-Themed Workshops
Host in-store workshops where customers can learn about color theory and how to create their own floral arrangements with a specific palette. This hands-on experience can enhance customer engagement and loyalty.

Color-Inspired Social Media Campaigns
Run social media campaigns that focus on different colors each week. Share tips, DIY videos, and customer photos of arrangements to engage your audience and drive traffic to the store.

Floral Subscription Boxes
Launch a subscription box service where customers receive monthly deliveries of color-themed floral arrangements. Each box can include information on the emotional impact of the colors, care instructions, and decorative tips.

Microtrend Two: Hues in Harmony

Monochromatic Arrangement Workshops
Host in-store workshops where customers can learn to create monochromatic floral arrangements. Offer classes for different skill levels and age groups to attract a wide range of participants.

Single Hue Bouquets
Offer pre-made bouquets that feature various shades of a single color. Display these prominently and highlight their elegance and simplicity.

Color-Focused Events
Host events or themed days where the entire floral department focuses on one color. Decorate the area with balloons, banners, and other decor in that color, and offer special deals on matching flowers.

Monochromatic Gift Bundles
Create and sell gift bundles that include flowers, chocolates, candles, and other items all in the same color. Market these bundles as perfect gifts for holidays and special occasions.

DIY Monochromatic Kits
Sell DIY kits that include everything needed to create a monochromatic floral arrangement at home. Include a variety of flowers, a vase, and a step-by-step guide.

Customer Color Challenges
Encourage customers to participate in a color challenge by creating their own monochromatic arrangements and sharing photos online with a specific hashtag. Offer prizes or discounts for the best submissions.

See the Latest Floral Trends Report