The supermarket floral industry is booming with record growth in 2021. To help you benchmark your supermarket floral department, IFPA’s (formerly PMA's) floral buyers were sent an online questionnaire to determine the profitability of the supermarket floral department. These benchmarks provide you a perspective on your business compared to your competition. They can be used for goal setting and demonstrating the profitability of the floral department. Discover how the intense demand for floral products in 2021 has led to an overall decrease in shrink and increased sales per square foot.