South by Southwest (SXSW) is billed as a “destination for discovery,” and IFPA members and staff fanned out to attend the annual culture conference to bring those discoveries back to the produce and floral industries. Interpreting the cultural trends helps businesses better understand consumers and the world. Attend this IFPA Virtual Town Hall to hear how the rapidly changing culture can impact your organization.
Moderator: Patrick Kuhlen, Vice President of Marketing, IFPA
- Michelle Deleissegues, Director of Marketing, Gem-Pack Berries
- Erin Esensee, Business Director, H-E-B's BLOOMS®
- Pamela Riemenschneider, Retail Editor, Blue Book Services