When: October 14 - 16, 2026
Where: Orange County Convention Center, Orlando, FL, USA
Price per square foot: Members: $52 | Non-members: $104
Total attendance by business type
20,000+ Attendees From Over 70 Countries

Show attendees come to meet:
- Grower-shippers and processors of fresh floral and produce
- Suppliers of flowers and plants
- Sellers of value-added commodities, organics and natural foods
- Solution providers for packaging, food safety, traceability, labeling, transportation and more
- Associations, government agencies, universities and more
Meet your customers
82%
of exhibitors agreed that the QUALITY of leads increased or remained steady
68%
of exhibitors agreed the QUANTITY of leads increased or remained steady
80%
of attendees directly influence the purchasing process
55%
of attendees were top management personnel
37%
of attendees plan to buy products or services seen at the show
33%
of attendees were final purchase decision-makers
Buyers
1,364
Retailers
441
Foodservice
Operators / Distributors
869
Wholesalers / Distributors
Buyer ratio within each expo segment
8:1
Solutions Buyers
11:1
Produce / Complementary Items Buyers
8:1
Floral Buyers
Erin Hutchison
Sales Account Manager, Trade Shows
International Fresh Produce Association
Kyle McMillan
Director, Trade Shows
International Fresh Produce Association