Appointment of Ben Hoodless as Managing Director at IFPA Australia-New Zealand

June 30, 2023

Melbourne, Victoria: The International Fresh Produce Association Australia-New Zealand (IFPA A-NZ, formerly PMA Australia-New Zealand Ltd) is pleased to announce the appointment of Ben Hoodless as the new Managing Director, effective immediately. Mr. Hoodless will assume a vital role in the association's ongoing efforts to promote and support the fresh produce & floral industry in the Australia-New Zealand region.

As the leading industry body representing the fresh produce & floral sector, IFPA A-NZ plays a crucial role in fostering collaboration, advocating for the industry's interests, and promoting sustainable practices and connecting industry within the region. With the appointment of Ben Hoodless as the Managing Director, the association looks forward to continuing its mission with renewed vigour and strategic leadership.

Ben Hoodless brings with him an extensive background in the fresh produce industry, having held key positions in various organizations. His diverse experience encompasses supply chain management, industry relations, and strategic planning, making him an ideal fit for the role. Mr. Hoodless' deep understanding of the challenges and opportunities within the sector will be instrumental in driving IFPA A-NZ's initiatives forward.

Richard Byllaardt, Chair of the International Fresh Produce Association A-NZ, expressed his enthusiasm about the appointment, stating, "We are delighted to welcome Ben Hoodless as the Managing Director of IFPAA-NZ. With his proven track record of industry expertise and strong leadership skills, we are confident that Ben will play a pivotal role in advancing our association's objectives and supporting the growth of the fresh produce & floral industry in the Australia-New Zealand region."

In his new position, Ben Hoodless will work closely with the IFPA A-NZ Board, industry stakeholders, and government bodies to champion the interests of fresh produce growers, suppliers, and distributors. His role will involve strategic planning, industry advocacy, fostering collaboration, and developing initiatives that promote sustainable practices and innovation throughout the supply chain.

"I am honoured to join the International Fresh Produce Association A-NZ and contribute to the growth and success of the fresh produce & floral industry," said Ben Hoodless. "I look forward to working closely with industry members, the Board, and our valued partners to drive positive change, foster innovation, and strengthen the sector's position in the Australia-New Zealand market."

The International Fresh Produce Association A-NZ and its Board extend their warmest welcome to Ben Hoodless and express their confidence in his ability to lead the association towards achieving its goals.

Appointment of Ben Hoodless as Managing Director at the International Fresh Produce Association Australia-New Zealand

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