Floral Update: Your Voice Shapes What's Next

August 25, 2026

The strength of our floral community has always come from the people who make it what it is. Across every part of the supply chain and every region of the world, our members bring expertise, perspective, ideas and passion that help move this industry forward. At IFPA, our role is not only to represent that community, but to listen to it, connect it, and make sure the work we do delivers meaningful value for you.

Thank you to everyone who recently shared your perspective through our Brand Tracker survey. Your feedback is incredibly valuable, and we want to keep that conversation going. We are continuing our outreach to better understand what matters most to our floral members, where you need more from us, and how IFPA can continue to evolve alongside this community.

There is no better place to continue that conversation than when we're together at the Global Produce & Floral Show in Orlando this October. We invite you to join us for our Floral Community Meeting on Tuesday, October 13 at 2:00 p.m. This is an opportunity to come together as a community, reconnect with one another and talk candidly about what matters most to floral. We want to hear what's working, where there are gaps and where you see opportunities for IFPA to deliver greater value.

You don't have to wait until Orlando, either. Reach out to us and send us the question you haven't gotten answered. Tell us about an issue you're watching in your market. Let us know where you need support or where you think we can do better. And if you haven't engaged with IFPA in a while, consider this your invitation back into the conversation. Our floral community is strongest when more voices are part of it. We are listening, and we're excited to build what comes next together.

Floral Update: Your Voice Shapes What's Next

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