Episode Overview
Dive into regenerative agriculture with host Vonnie Estes as she explores the USDA's Advancing Markets for Producers (AMP) program. Guests Nikki Cossio and Kyle Cosgrove from Measure to Improve discuss the importance of implementing sustainable practices on farms, the challenges growers face, and how AMP bridges the gap between farm practices and market recognition. This episode highlights the collaborative efforts needed across the supply chain to empower growers, enhance sustainability, and foster market demand. Listen to discover how regenerative agriculture is reshaping the future of farming and produce industry.
Key Points of Conversation
- Proof of Concept: The AMP program aims to establish viable conservation practices that work across different farms and environments, providing growers with confidence in their sustainability investments.
- Supply Chain Education: There is a need for alignment and clarity among supply chain stakeholders concerning terms like "sustainable" and "regenerative," ensuring everyone speaks the same language.
- Risk Reduction: The program offers financial and technical support to mitigate the risks growers face when trialing new practices.
- Storytelling Importance: Effective communication of sustainability efforts is crucial in connecting farm practices to market value and consumer understanding.
- Farmer-First Approach: While centered on growers' needs, the initiative demands active participation from the entire supply chain for holistic success.
Guest Information
Nikki Cossio is the CEO and founder of Measure to Improve (MTI), a sustainability consulting firm dedicated to advancing the produce industry's approach to sustainability. With a focus on helping growers and processors in the fresh produce sector, Nikki leads MTI in providing actionable sustainability solutions that bring tangible value to agricultural operations.
Kyle Cosgrove boasts a diverse background with over 20 years of experience in agriculture, including managing organic wine grape cultivation in Paso Robles and operating a family farm. He also has significant experience with the USDA in administering farm programs. At MTI, Kyle works closely with growers, offering valuable support in
