Welcome to our platform dedicated to empowering women in the fresh produce and floral industries. The International Fresh Produce Association (IFPA) offers programs and events like the Women's Fresh Perspectives Conference, Mentoring Program, and regional events to inspire and connect businesswomen. Join us in celebrating the incredible women driving innovation and excellence in these vibrant sectors.
Empowered women empower. The Women’s Fresh Perspectives Conference ignites women’s potential and their joy – the joy of their careers, their work, their relationships – the Joy of Fresh. The 2025 Women’s Fresh Perspectives Conference is SOLD OUT!
We believe a key part of the Women’s Fresh Perspectives mission to cultivate women’s potential is to foster valuable relationships and strong networks for our female members. We have partnered with Pollinate Networks Inc. to build a comprehensive mentorship program at the International Fresh Produce Association.
Check back soon to join the next cohort.
Sponsored by:
Building on the success of our annual conference, we are excited to offer regional events that expand the reach of the WFP community. These regional gatherings will provide a more intimate and accessible setting for both women and men to come together, celebrate diversity, and engage in meaningful discussions.
Empower: A Women's Day of Growth & Mentorship
Date: Friday, September 19, 11a.m.-1p.m.
Location: Sysco - 20 E San Joaquin St, Salinas, California 93901-2904, United States
Registration fee: US$35 Member, US$50 Non-Member
Register here
This event is designed to inspire, connect, and empower early-to-mid-career women in the produce and floral industries. Focused on mentorship, career development, and leadership, it offers a unique opportunity for emerging leaders to learn from seasoned professionals, hear their stories, and gain practical takeaways. Join us for an energizing experience that builds visibility, fosters community, and strengthens connections across generations of women shaping the industry.
The day will feature:
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Panel and Table Discussions
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Peer mentorship connection
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Stories from women who've walked the path and are lifting others as they climb
We're asking managers to look across their teams and think about who could benefit from this experience – someone who shows potential, drive and heart.
Events with Special Sessions for Women

The Washington Conference
Join the Women's Fresh Perspectives Networking event to connect and foster a community dedicated to advancing equity and inclusion in our industry.

The Foodservice Conference
Celebrate the achievements of women in foodservice, build valuable connections, and contribute to a more diverse, equitable, and inclusive future.

The Global Produce and Floral Show
The Women's Fresh Perspectives Breakfast is now open to everyone with a Global Show all-access pass. Get inspired by our keynote speaker, engage in meaningful conversations and forge new connections.
Thank You to our Sponsors
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