About the Event
Retail-supplier relationships in the fresh produce and floral industries are fundamental to both day-to-day execution and long-term success. Join IFPA A-NZ for an exclusive webinar introducing the **IFPA Advantage Fresh Produce Engagement Program**. This world-first collaboration between IFPA A-NZ and Advantage Group International delivers independent, data-driven insights designed to help fresh produce and floral suppliers better understand and strengthen their relationships with major Australian retail customers.
What You Will Learn
During this session, we will outline:
- Feedback Mechanisms: How retailer feedback is systematically gathered and analysed.
- Personalised Insights: How data and insights are tailored to individual participating suppliers.
- Strategic Benchmarking: How to use benchmarked insights to prioritise action items and strengthen trade with your retail partners.
- Don't miss this opportunity to discover where to focus your efforts to foster stronger, more profitable relationships over time.