The final webinar of IFPA ANZ's Marketing Myth Busting Series with Matthew Crouch, Cofounder of Soto Group.
This session will shine a light on how your marketing can be built to serve campaigns at home and abroad. Join Brand & Digital Expert Matthew Crouch as he presents current marketing trends and tactics being deployed in the FMCG space across A&NZ, SE Asia and China. Learn the art of cherry-picking and road mapping your campaign toolbox.
- Campaign Toolbox Overview
- Current Domestic Marketing Trends (A&NZ)
- Rising O/S Marketing Trends
- Building Versatile Content
- The Art of Campaign Cherry Picking