Webinar 2 of IFPA ANZ's Marketing Myth Busting Series with Matthew Crouch, Cofounder of Soto Group.
This session will focus on the different ways to engage with stakeholders from across the supply chain when building a brand. Join Brand & Digital Expert, Matthew Crouch, as he steps through Soto Group’s broad experience of managing client branding projects and the hacks for keeping all sorts of stakeholders hyper engaged in the process.
- The II method of project messaging
- Key stakeholder features in produce and why it matters
- Building Brand Ownership
- Stakeholder engagement hacks and tools