Webinar 1 of IFPA ANZ's Marketing Myth Busting Series with Matthew Crouch, Cofounder of Soto Group.
This session will focus on how to deliver valuable market research without breaking the bank. Join Brand & Digital Expert Matthew Crouch as he breaks down the different approaches to research available and how to use them cost effectively.
Key areas covered in the webinar:
- The core forms of market research and their value
- Research budgeting in context
- Desktop research in a modern age
- Redefining qualitative research
- Affordable quantitative research methods