From Farm to Asia: Canadian Produce Export Webinar Recap | IFPA

September 9, 2026

Asia presents significant growth opportunities for Canadian produce exporters looking to diversify beyond the U.S. market. In this recorded session, IFPA, the Canadian Produce Marketing Association (CPMA), and representatives from Canada's Federal Government Trade Teams shared insights into the markets, trends, and trade advantages shaping export success across the Indo-Pacific region.

Watch the full recording below, or review the key takeaways from the discussion.

Key Takeaways from the Webinar

Diversification is critical. With most Canadian produce exports concentrated in the U.S., Asia offers valuable opportunities for long-term growth.
Every market is different. From premium-focused markets like Japan and South Korea to rapidly growing Southeast Asian economies, success requires a tailored approach.
Funding and trade support are available. Programs such as AAFC's AgriMarketing Program and agreements like CPTPP and CKFTA can help exporters reduce costs and improve market access.
Supply chains are evolving. Buyers increasingly prefer smaller, more frequent shipments to maintain product quality and freshness.
Retail experiences matter. Premium packaging, localized brand stories, and engaging in-store promotions are becoming key differentiators in Asian markets.
New opportunities are emerging. Continued trade development and expanding market access are creating favorable conditions for Canadian produce exports across the Indo-Pacific region.

Featured Speakers

Sarah Pau — Asia Regional Manager, IFPA
Greg Palmer — VP, Trade & Market Development, CPMA
Pierre-Nicolas Legault — Acting Trade Commissioner, Indo-Pacific Agriculture and Agri-Food Office (IPAAO), Government of Canada

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