Gen Z makes up 27% of the U.S. population (Pew Research)
Pew Research defines Gen Z as anyone born between 1997 and 2012. They account for about one-quarter of the population and are on the cusp of financial independence. According to Technomic, chains that enjoy above-average frequent patronage from Gen Zers tend to be limited-service chains, however, that will evolve as the generation moves further along in their careers.
4 Gen Z values that are affecting foodservice
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