Reduced Base Sales of Flowers Over Thanksgiving and Christmas May Indicate Declining Value by Consumers
As consumers sought to manage budgets over the Thanksgiving and Christmas holidays, flowers appeared to drop in priority on their shopping list. The industry witnessed a slow down from 2021's double digit growth in floral. Retailers may want to review product assortment, pricing strategies, and promotional messaging to increase dollar and unit sales. Here is the data to help you better understand how the industry preformed at Thanksgiving and Christmas 2022 to help inform adaptations to your business.