Produce Industry Brand Perception

Brand perception is crucial in developing relationships with customers and winning their loyalty.

Why it Matters

Consumers always consider their emotional connection when choosing between items that fulfil a similar purpose whether it be hunger in the produce category or indulgence in the floral category.

The Big Picture

Understanding the personality and attributes of the produce industry helps us connect with consumers.

The bottom line

Leverage the produce industry personality and attributes to help shape your brand perception with consumers.

For more information about the produce industry’s brand and
how to use the research download the full report.

Personal Impression

Somewhat/Very Favorable

United States

Circle graph showing 71 percent full

Brazil

Circle graph showing 88 percent full

United Kingdom

Circle graph showing 78 percent full

Germany

Circle graph showing 50 percent full

China

Circle graph showing 85 percent full

Australia

Circle graph showing 76 percent full

Reputation

Somewhat/Very Favorable