In this recorded Virtual Town Hall, we explore the art and science of marketing in the produce and floral industries. We discover mega trends that offer growth opportunities for sales, discuss challenges on the horizon, and get direction from leading marketers in our industry.
Moderators:
- Lauren M. Scott, Chief Strategy Officer, IFPA
- Patrick Kuhlen, Vice President of Marketing, IFPA
- Gina Jones, Vice President, Global Insights, IFPA
Speakers:
- Karen Nardozza, President and CEO, Moxxy Marketing and IFPA Marketing Council Chair
- Tristan Simpson, Founder and CEO, Tristan Michele Marketing
- CarrieAnn Arias, Board Member, The Foundation for Fresh Produce
- Matt Quiring, SVP Sales & Marketing, Nature Fresh Farms
- Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer, Zespri International, Ltd.