WIC Benefit Triples. What’s it Mean for Produce Consumption?

Did you know nearly half the babies born in the U.S. today qualify for WIC? After years of advocacy, the benefit amount for fruits and vegetables was temporarily updated in the summer of 2021 to reflect the government’s own dietary guidelines. In this Virtual Town Hall as we'll understand why this program is important to growing consumption, how the benefit boost is changing the way young families purchase produce and the advocacy needed from the industry to make this update permanent.

Moderator: Mollie Van Lieu, Vice President of Nutrition and Health, IFPA

Speakers:

Christina Chauvenet, Ph.D., Senior Manager of Research and Program Innovation, National WIC Association
Brian Dittmeier, Esq., Senior Director of Public Policy, National WIC Association
Wade Payne, Director of Retail Operations, Food Giant/Foodland
Rep. Kim Schrier, M.D. (D-WA), U.S. House of Representatives

The WIC Benefit Amount for Fruits & Vegetables Tripled in 2021

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