2 September 2025 | Hong Kong

Executive Leadership Summit Asia

Name: Executive Leadership Summit Hong Kong
Start: 2025-09-02T14:30:00
End: 2025-09-02T19:30:00
Location: Sheraton Hong Kong Hotel & Towers

Maximize Your Time at Asia Fruit Logistica

Join the International Fresh Produce Association and fellow global executives as we focus on the industry implications of today’s issues while networking with your peers.

This is an invitation-only event. If you are interested in attending, please contact Jessica Keller to inquire about registration.

Tuesday, September 2, 2025

2:30 P.M. - 2:45 P.M.

Welcome and IFPA’s Strategic Commitments to the Industry

This session offers an overview of IFPA’s mission, vision, and strategic objectives, highlighting the organization’s key commitments to advancing the industry. Participants will gain insight into IFPA’s priorities and learn how these strategic directions shape innovation, collaboration, and long-term growth within the sector.

Speaker: Jessica Keller, VP, Global Industry Relations, International Fresh Produce Association

2:45 P.M. - 3:11 P.M.

Next Wave Growth: Trade & Consumer Trends Across Asia

Asia is shaping the future of fresh produce—and the companies ready to navigate its complexity stand to gain the most. This session offers a high-level look at emerging growth signals, consumer behavior, and trade dynamics across key Asian markets. From economic outlooks to sustainability preferences and evolving retail trends, explore how your business can stay ahead of shifting demand and geopolitical realities.

This session equips executives with the data, perspective, and strategies needed to drive growth in Asia and beyond.

Speaker: Miriam Wolk, Chief Membership Officer, International Fresh Produce Association

3:11 P.M. - 3:54 P.M.

Famously Effective Creativity for Asia's Dynamic Markets

Asia’s markets reward brands that understand local culture and move at the speed of change. Join Duffy Lau (Managing Director) and Desmond Li (Executive Director) from Grey as they showcase real-world “Famously Effective” examples of brands that have broken through, adapted quickly, and captured market share across the region. You’ll gain actionable insights on consumer engagement, market entry, and campaign execution tailored to Asia’s unique opportunities and challenges.

Speakers:
Duffy Lau - Managing Director, Grey
Desmond Li - Executive Director, Grey

3:54 P.M. - 4:24 P.M.

Afternoon Coffee Break

4:24 P.M. - 5:15 P.M.

Executive Reaction: Disruption, Direction & What’s Next

Following two deep-dive sessions on trade dynamics and consumer trends across Asia, this interactive leadership panel brings executive voices together to reflect, react, and reframe the conversation around disruption and opportunity.

Top industry leaders will share their takeaways on what they heard, what surprised them, what challenged them, and what actions they’re considering. Then, we’ll open the floor for table discussions, encouraging all participants to weigh in. This is your opportunity to shape the dialogue, exchange insight with peers, and turn strategic signals into boardroom action.

MODERATOR: Jessica Keller, VP, Global Industry Relations, International Fresh Produce Association

PANELISTS:

Mohammed Abbas, Executive Vice President, Chief Operating Officer, Del Monte Fresh Produce N.A., Inc.
Shubha Rawal, Head of Procurement, IG International Private Limited
Jan Doldersum, Manager, Chain & Retail, Rijk Zwaan Distribution B.V.

5:15 P.M. - 5:30 P.M.

Closing Remarks

5:30 P.M. - 7:30 P.M.

Networking Reception

Event Details

Date: 2 September 2025

Time:

14:30 - 17:30: Programming
17:30 - 19:30: Networking Reception

Location: Sheraton Hong Kong Hotel & Towers

Address: 20 Nathan Road, Tsim Sha Tsui, Hong Kong

Map of Area

Questions?

Jessica Keller

Vice President
Global Industry Relations
International Fresh Produce Association

302-607-2196 Email Jessica Keller