Join the International Fresh Produce Association and fellow global executives as we focus on the industry implications of today’s issues while networking with your peers.
This is an invitation-only event. If you are interested in attending, please contact Jessica Keller to inquire about registration.
Tuesday, September 2, 2025
Welcome and IFPA’s Strategic Commitments to the Industry
This session offers an overview of IFPA’s mission, vision, and strategic objectives, highlighting the organization’s key commitments to advancing the industry. Participants will gain insight into IFPA’s priorities and learn how these strategic directions shape innovation, collaboration, and long-term growth within the sector.
Speaker: Jessica Keller, VP, Global Industry Relations, International Fresh Produce Association
Next Wave Growth: Trade & Consumer Trends Across Asia
Asia is shaping the future of fresh produce—and the companies ready to navigate its complexity stand to gain the most. This session offers a high-level look at emerging growth signals, consumer behavior, and trade dynamics across key Asian markets. From economic outlooks to sustainability preferences and evolving retail trends, explore how your business can stay ahead of shifting demand and geopolitical realities.
This session equips executives with the data, perspective, and strategies needed to drive growth in Asia and beyond.
Speaker: Miriam Wolk, Chief Membership Officer, International Fresh Produce Association
Famously Effective Creativity for Asia's Dynamic Markets
Asia’s markets reward brands that understand local culture and move at the speed of change. Join Duffy Lau (Managing Director) and Desmond Li (Executive Director) from Grey as they showcase real-world “Famously Effective” examples of brands that have broken through, adapted quickly, and captured market share across the region. You’ll gain actionable insights on consumer engagement, market entry, and campaign execution tailored to Asia’s unique opportunities and challenges.
Speakers:
Duffy Lau - Managing Director, Grey
Desmond Li - Executive Director, Grey
Afternoon Coffee Break
Executive Reaction: Disruption, Direction & What’s Next
Following two deep-dive sessions on trade dynamics and consumer trends across Asia, this interactive leadership panel brings executive voices together to reflect, react, and reframe the conversation around disruption and opportunity.
Top industry leaders will share their takeaways on what they heard, what surprised them, what challenged them, and what actions they’re considering. Then, we’ll open the floor for table discussions, encouraging all participants to weigh in. This is your opportunity to shape the dialogue, exchange insight with peers, and turn strategic signals into boardroom action.
MODERATOR: Jessica Keller, VP, Global Industry Relations, International Fresh Produce Association
PANELISTS:
- Mohammed Abbas, Executive Vice President, Chief Operating Officer, Del Monte Fresh Produce N.A., Inc.
- Shubha Rawal, Head of Procurement, IG International Private Limited
- Jan Doldersum, Manager, Chain & Retail, Rijk Zwaan Distribution B.V.
Closing Remarks
Networking Reception
Questions?

Jessica Keller
Vice President
Global Industry Relations
International Fresh Produce Association