IFPA New Member Workshop: Intro to Industry Advocacy

The IFPA U.S. New Member Workshop is a free, beginner-friendly virtual session hosted by the IFPA Government Relations team. It provides new members with an informal, no-prep introduction to how IFPA advocates for the fresh produce and floral industries in Washington, D.C., and offers simple ways to get involved.

Welcome to the International Fresh Produce Association (IFPA)! As a new member, you are part of a powerful community working together to shape the policies that impact your business—from workforce and supply chain to operations and long-term overall growth.

In today’s fast-moving policy environment, staying informed isn’t optional—it’s essential. But it also shouldn't be intimidating. That’s where our U.S. New Member Workshops come in.

What is the U.S. New Member Workshop?

Hosted by the IFPA Government Relations team, this interactive virtual workshop is an informal presentation and Q&A session designed specifically for new members. We break down the basics of grassroots advocacy so you can understand how IFPA fights for the industry and how you can participate.

Format: Short virtual presentation followed by an open Q&A.
Prerequisites: None. No prior advocacy experience or prep work is required. Just bring your curiosity!
Location: Virtual (Attend from your desk or out in the field).

What You Will Learn

Whether advocacy is already a part of your daily role or a completely new concept, this workshop will help you get oriented. You will leave with a clear understanding of:
Industry Representation: How IFPA acts as the unified voice for the fresh produce and floral industry on critical U.S. policy issues.

Available Resources: The advocacy tools, teams, and opportunities available exclusively to IFPA members.
First Steps: Simple, approachable ways to stay informed without being overwhelmed.
Direct Access: How to easily plug into our network and engage directly with IFPA's legislative staff.

Who Should Attend?

This session is zero-pressure and highly informative. You should register if you:

Recently joined IFPA and want to maximize the value of your membership.
Have no idea how advocacy works and want a beginner-friendly overview.
Want to understand how Washington policy decisions directly impact your business.
Are looking for practical ways to engage your company in industry issues.

2026 Workshop Dates & Registration

All sessions cover the same introductory content. Choose the date that best fits your schedule.

Thursday, March 26 | 2:00–3:00 p.m. ET Register for March 26
Thursday, April 23 | 2:00–3:00 p.m. ET Register for April 23
Thursday, May 14 | 3:00–4:00 p.m. ET Register for May 14
Thursday, July 16 | 3:00–4:00 p.m. ET Register for July 16

Ready to skip ahead?

If you are eager to get started right now, browse our Advocacy Action Network Menu to see the simple ways you can take action today!

Questions?

For more information about IFPA's grassroots efforts, contact Erin Wilson, Manager of Grassroots & Policy Outreach, at ewilson@freshproduce.com.

US. New Member Workshop: Introduction to IFPA Advocacy