October 28,2026 | Webinar

Temperature Matters: Protecting Quality Across the Cold Chain

Enhancing quality and protecting brand reputation through effective temperature management

Wednesday, October 28, 2026

16:00 – 17:00 CST (China Standard Time)

Temperature is the single most important factor affecting the quality, freshness, and shelf life of fresh produce — yet maintaining a consistent cold chain from harvest to consumer remains one of the industry's greatest challenges.

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White refrigerated box truck parked on a city street beside a modern windowed building.

Temperature Matters. Every Step of the Way.

In this webinar, industry experts will explore practical, real-world strategies for managing temperature across the entire cold chain. From rapid cooling at origin and effective loading and airflow management to refrigerated transport, modified atmosphere packaging (MAP), traceability, and real-time monitoring, attendees will gain valuable insights into the tools and practices that help preserve product quality and reduce risk.

"Effective temperature management is more than a compliance requirement — it is a powerful tool for extending shelf life, reducing waste, and protecting your brand."

Participants Will Learn

Why the gap between refrigeration set-points and actual product temperatures matters
How to identify and respond to temperature deviations before they impact quality
Best practices for cooling, storage, transport, and monitoring
How temperature data can be used to assess product condition upon delivery
Ways to leverage cold chain management to protect brand reputation and customer satisfaction

Who Should Attend

This webinar is designed for importers, exporters, supply chain professionals, quality assurance teams, and anyone responsible for handling fresh produce throughout the supply chain.

Webinar Details

Wednesday, 28 October 2026
16:00 – 17:00 CST (UTC+8, China Standard Time)
60 minutes, virtual
Open to All

Secure Your Spot

Register today and discover how stronger temperature control translates into better quality, longer shelf life, and greater confidence.

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Speakers

Lissa D’Arcy
Marine End User & Cargo Sales Lead - Asia Pacific
Copeland

Ivo Tunchel
Global Business Development
StePac PPC

Gary Ward
CTO
StePac PPC

Mabel Zhuang
China Country Manager
International Fresh Produce Associat1on