Floral

Circana Supermarket Floral Sales Data

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Roses and Bouquets Help Deliver Robust Gains for Floral During the Summer

Inflation hand-in-hand with demand growth led to robust gains in dollars and units for the weeks between mid-July and mid-August. Roses took the lead, closely followed by bouquets. Favorable weather also resulted in continued growth for outdoor plants.

PERFORMANCE

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$512.6M	+8.6%	48.8M	+5.1%
52 weeks	$9.97B	+4.9%	953.3M	+1.9%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 8/10/2025

Sales by Type

Bouquets and Roses Account for Majority of Summer Sales

“For the first time in many months, we saw roses overtake bouquets as the top floral category in dollars,” said Colleen Fagundus, IFPA’s Director of Floral. “Generating $121 million between mid-July and mid-August, roses delivered double-digit dollar gains, though inflation played a role. Bouquets had the higher unit gains, at +4.2%. Consumer bunch and arrangements also did well in late summer.”

The sales of outdoor plants is very weather dependent. The favorable summer weather resulted in $34 million in outdoor plant sales, up nearly 11% year-over-year.

TOP PERFORMING COMMODITIES

4 w.e8/10/2025	Price per unit	% Change vs. year ago
Floral Department	$10.50	+3.4%
Roses	$12.25	+6.7%
Bouquets	$13.25	+6.0%
Consumer bunch	$6.58	+3.0%
Potted Plants	$10.80	+3.5%
Arrangements	$30.45	+0.0%
Outdoor plants	$7.05	+1.9%
Bulbs	$3.12	+8.0%
Holiday bouquets	$7.01	+7.3%