Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

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All-Around Dollar Gains for Floral Categories in September

Floral sales continued to accelerate in the four weeks ending October 5, 2025. Growth was a combination of demand and inflation-driven gains. Roses and bouquets were instrumental in securing sales and growth.

PERFORMANCE

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$621.5M	+9.3%	57.2M	+4.8%
52 weeks	$10.1B	+4.8%	957.6M	-1.8%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 10/5/2025

Sales by Type

Strong unit gains for bouquets and arrangements
Roses and bouquets were the largest contributors to the total $622 million in floral sales in the four weeks ending October 5. Following a few subdued weeks, roses resumed unit growth. Bouquets had the highest gains of 10.1% in units and 12.8% in dollars.

Holiday bouquets, a very small type, were the only ones to lose ground in the quad week. This could be a matter of availability rather than demand. In categories such as confectionery, retailers increasingly merchandise regular items during holiday periods, rather than developing holiday-specific packaging.

TOP PERFORMING COMMODITIES

4 w.e. 10/5/2025	Price per unit	% Change vs. year ago
Floral Department	$10.87	+4.34%
Roses	$14.07	+7.3%
Bouquets	$13.13	+2.5%
Outdoor plants	$8.81	+2.4%
Consumer bunch	$6.73	+3.8%
Arrangements	$30.89	+3.7%
Potted plants	$11.03	+2.0%
Bulbs	$8.53	+7.7%