Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

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Strong Start to the Year for the Floral Department

The first four weeks of 2026 delivered strong dollar gains along with a 0.6% increase in unit sales, reflecting a combination of demand and inflation-driven growth. This renewed demand growth is pulling up unit sales to within one point of year-ago levels.

Retail Floral Sales in the Latest Four and 52 Weeks
The new year started strong, fueled by a combination of inflation and demand-driven growth. In the four weeks ending January 25, dollar sales increased 7.0% while units grew 0.6%. The period included some New Year’s holiday gifting, but also several solid everyday weeks.

The recent strength in unit demand helped pull the full-year trend to within one percentage point of year-ago levels. Floral sales now exceed $10 billion, with annual unit sales rapidly approaching 964 million.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$445.6M	+7.0%	40.5M	+0.6%
52 weeks	$10.3B	+5.9%	963.8M	-1.0%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 1/25/2026

Inflation Across Floral Segments
The average price per unit in January fell back in line with the annual average, following higher price points in December. At $11.01, January floral prices were 6.3% higher than a year ago. Only outdoor plant prices experienced substantial deflation.

4 w.e. 12/28/2025	Price per unit	% Change vs. year ago
Floral Department	$11.01	+6.3%
Roses	$13.80	+9.1%
Bouquets	$13.32	+7.7%
Potted plants	$11.57	+1.4%
Arrangements	$29.36	-0.2%
Consumer bunch	$6.61	+2.8%
Outdoor plants	$7.16	-16.0%
Bulbs	$5.92	-7.6%
Holidays	$7.56	+7.4%