Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

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Summer Delivers Growth for Indoor and Outdoor Floral Sales

Floral leaned into the many reasons to celebrate in summer 2026 and posted robust dollar and unit sales in a month when the rest of the store struggled to maintain prior-year sales levels.

PERFORMANCE

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$618.1M	+8.4%	62.4M	+6.6%
52 weeks	$10.52B	+4.9%	966.1M	+0.9%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 7/12/2026

Sales by Type

Outdoor Plant Sales Dropped to Third Place
Roses and bouquets moved ahead of outdoor plant sales during the four weeks ending mid-July. Roses had a very strong performance, reaching $117 million in sales, a double-digit increase of 13.6% in dollars and 7.4% in units. Bouquets posted dollar growth, but units lagged year-ago levels. While dropping to third place, outdoor plant sales remained strong, reaching more than $100 million with 7% growth in both dollars and units year over year.

PRICING

4 weeks	Price per unit	% Change vs. year ago
Floral Department	$9.90	+1.7%
Outdoor Plants	$7.08	+0.3%
Bouquets	$14.02	+8.6%
Roses	$14.59	+5.8%
Consumer bunch	$6.98	+2.5%
Potted plants	$11.09	+5.8%
Arrangements	$29.54	-1.2%
Bulbs	$2.94	+38.6%
Holiday bouquets	$7.43	+10.7%