Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Floral Sales Growth Is Accelerating in Early Summer

Robust outdoor plant sales combined with continued demand growth in bouquets and roses drove a strong sales cycle for the quad-week period ending mid-May.

PERFORMANCE

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$882.3M	+7.7%	95.9M	+3.1%
52 weeks	$9.87B	+4.5	929.1M	+1.6%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 6/15/2025

Sales by Type

Outdoor Plants, Bouquets and Roses Deliver Big for Floral

“Floral growth was supported by both outdoor plants and in-home flowers,” said Colleen Fagundus, IFPA’s Director of Floral. “Outdoor plants were easily the biggest subcategory, but bouquets and roses had a very strong mid-May through mid-June sales cycle. Our U.K. report also showed strength for mixed bouquets, but sunflowers stood out as an exciting summer offering to capture that extra trip in between major floral holidays.”

TOP PERFORMING COMMODITIES

4 w.e 6/15/2025	Price per unit	% Change vs. year ago
Floral Department	$9.20	+4.5%
Outdoor plants	$7.43	+4.6%
Bouquets	$13.65	+5.6%
Roses	$14.21	+6.2%
Potted Plants	$10.32	+5.1%
Consumer bunch	$7.01	+4.1%
Arrangements	$29.61	+0.4%
Bulbs	$3.39	-5.6%
Holiday	$6.92	+2.2%