Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

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Steady Units and Dollar Gains in December

The top sellers look very different in December than any other month. Poinsettias boosted potted plant sales to the top spot, followed by roses and bouquets. December unit sales were flat, which is slightly better than the total year results that experienced a mild unit decline of -1.4%.

PERFORMANCE

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$646.8M	+5.6%	52.5M	+0.0%
52 weeks	$10.26B	+5.8%	962.98M	-1.4%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 12/28/2025

Sales by Type

Floral met the 2024 sales levels in December, despite financial pressure
Overtaking the typical top sellers, bouquets and roses, potted plants generated $152 million in December. Despite being the top seller, this was down 2% in dollars and 6% in units compared with December 2024.

Roses did have a very strong December performance, through a combination of inflation and unit growth. Arrangements and outdoor plants (likely including Christmas trees) also experienced substantial boosts in unit sales.

PRICING

4 w.e. 12/28/2025	Price per unit	% Change vs. year ago
Floral Department	$12.32	+5.6%
Potted Plants	$10.22	+4.7%
Roses	$14.24	+5.4%
Bouquets	$14.20	+7.3%
Arrangements	$30.12	+3.6%
Custom bunch	$6.76	+3.4%
Holiday bouquets	$20.03	+8.7%
Outdoor plants	$8.90	-6.8%
Bulbs	$5.40	-5.1%