Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Outdoor Plant Sales Drive a Strong Quad-Week

Retail Floral Sales in the Latest Four and 52 Weeks

Sales for the four weeks ending the May 18th reflect the tail end of the Easter purchases for retailers who report data on Mondays versus Sundays as well as robust outdoor plant sales.

Sales rose from $911 million in the prior quad-week to $2.0 billion in the four weeks ending May 18th. This reflects a robust 7.4% increase in dollar sales year-on-year, but also a high 4.8% improvement in unit sales. Where units had fallen behind year-ago levels for several months running, this helps improve the 52-week pictures as well.

The full-year view reflects sales of $9.79 billion. This is up 3.8% yearon- year. The stronger quad-week performance pulled up the annual unit growth to +0.9%.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$1.97B	+7.4%	171.8M	+4.8%
52 weeks	$9.79B	+3.8%	923.7M	+0.9%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 5/18/2025

Inflation Across Floral Segments
The price per unit during the latest four weeks averaged $11.48. Most subcategories experienced inflation, with the exception of potted plants and holiday bouquets. Roses had the highest year-over-year price increases. Across all floral offerings, prices increased 2.5%.

4 w.e. 5/18/2025	Price per unit	% Change vs. year ago
Floral Department	$11.48	+2.5%
Outdoor plants	$9.01	+3.0%
Roses	$15.21	+6.2%
Bouquets	$15.61	+1.9%
Arrangements	$32.27	+1.9%
Potted Plants	$12.58	-3.2%
Consumer bunch	$7.45	+3.8%
Bulbs	$5.86	+4.0%
Holidays	$7.05	-1.7%