Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

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Floral Delivers Dollar and Unit Growth Despite Economic Pressure

Contrary to the flat-to-down unit sales trends seen in total food and beverages, the floral department continued to deliver growth. Annual sales now exceed $10 billion, boosted by inflation and demand growth.

The four weeks ending September 7, 2025 generated nearly $550 million in floral sales. This reflects robust dollar growth of 5.5%, which was a combination of inflation and demand growth as units increased by 1.2%.

Floral sales now exceed $10 billion in the 52-week view with a 4.9% increase in dollar sales and 2% growth in unit sales. “With food and beverage unit sales on a flat-to-down unit trajectory, floral’s performance truly speaks the importance of emotional wellbeing in today’s marketplace,” said Colleen Fagundus, IFPA’s Director of Floral.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$545M	+5.5%	50.8M	+1.2%
52 weeks	$10.0B	+4.9%	938M	+2.0%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 9/7/2025

Inflation Across Floral Segments
The price per unit during the latest four weeks averaged $10.74, which was $0.50 more than the average price during the last quad week. Most subcategories experienced inflation on a year-over-year basis, ranging from 9.7% for roses to slight deflation for potted plants.

4 w.e. 9/7/2025	Price per unit	% Change vs. year ago
Floral Department	$10.74	+4.3%
Roses	$12.64	+9.7%
Bouquets	$13.26	+5.3%
Consumer bunch	$6.59	+2.7%
Arrangements	$30.88	+0.8%
Potted plants	$11.04	-0.6%
Outdoor plants	$8.53	+6.6%
Bulbs	$10.11	+3.6%
Holiday bouquets	$7.26	+6.1%