Floral

Circana Supermarket Floral Sales Data

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Floral Sales Enjoyed Summer Growth, with Strong Gains in the Northeast

Retail Floral Sales in the Latest Four and 52 Weeks

Floral enjoyed strong sales gains during the four weeks ending the July 13, 2025. While lower than the prior quad-week period that included Father’s Day, sales continued to grow over year-ago levels. Dollar sales increased 8.6% and unit sales advanced 4.9%.

The full-year view also continued to improve. Dollar sales are closing in on the $10 billion mark, with year-over-year sales gains of 4.7%. The latest 52 weeks generated 933 million in unit sales, up 1.8%. This is a vast improvement from the gains seen earlier in the year, when units were mostly flat and dollar growth was driven by price increases.

The full-year view reflects sales of $9.79 billion. This is up 3.8% yearon- year. The stronger quad-week performance pulled up the annual unit growth to +0.9%.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$564.4M	+8.6%	57.5M	+4.9%
52 weeks	$9.92B	+4.7%	932.6M	+1.8%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 7/13/2025

Inflation Across Floral Segments
The full-year view also continued to improve. Dollar sales are closing in on the $10 billion mark, with year-over-year sales gains of 4.7%. The latest 52 weeks generated 933 million in unit sales, up 1.8%. This is a vast improvement from the gains seen earlier in the year, when units were mostly flat and dollar growth was driven by price increases.

4 w.e. 7/13/2025	Price per unit	% Change vs. year ago
Floral Department	$9.81	+3.5%
Bouquets	$12.93	+2.2%
Roses	$13.80	+8.8%
Outdoor plants	$7.04	+5.2%
Consumer bunch	$6.81	+5.1%
Potted plants	$10.47	+4.6%
Arrangements	$29.95	-0.5%
Bulbs	$2.39	+3.9%
Holiday bouquets	$6.78	+4.3%