Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Easter Shift Wreaks Havoc on Floral Comp Sales

Retail Floral Sales in the Latest Four and 52 Weeks

Sales for the four weeks ending the March 23rd were far less than the prior quad-week period that included Valentine’s Day sales. This quad-week came in just under $637 million, down from $1.3 billion for the four weeks ending February 23rd — underscoring the substantial impact of the holiday.

Additionally, Easter 2024 fell on March 31st and this quad-week period would have already included some of the holiday-related sales. This is especially true for indoor/potted plants that are typically bought further out from the holiday. In 2025, Easter fell on April 20th, fully three weeks later. As such, it is unlikely that the four weeks ending March 23rd 2025 reflect much, if any, Easter-related sales. As such, the 3.8% yearover- year decrease in unit sales is hardly surprising and likely more related to the Easter date shift than the continued economic pressure.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$637M	-0.1%	70.5M	-3.8%
52 weeks	$9.57B	+2.6%	908.3M	+0.8%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 3/23/2025

Inflation Across Floral Segments.
The price per unit in the four-week period is far lower than that during the last quad week that reflected Valentine’s Day bouquets. The overall price per floral purchase was $9.04, which was up about 4% versus least year. Only roses had fairly similar pricing compared to last year.

4 w.e. 3/23/2025	Price per unit	% Change vs. year ago
Floral Department	$9.04	+3.9%
Bouquet	$12.55	+1.6%
Roses	$12.87	+0.1%
Potted plants	$10.15	+1.8%
Consumer bunch	$6.50	+2.0%
Arrangements	$30.32	+3.5%
Outdoor plants	$8.98	+4.5%
Bulbs	$7.75	+0.7%
Holidays	$6.42	-6.4%