Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

For additional, personalized information, visit our Global Intelligence Engine for data-backed, current insights for fruits, vegetables, and floral products

Please Log in

November Brings Floral Dollar and Unit Growth

Despite the federal government shutdown and pressure on income for many, floral sales continued to accelerate in November. Dollars gains were boosted by inflation and demand growth. Roses and bouquets were instrumental in securing sales and growth.

Retail Floral Sales in the Latest Four and 52 Weeks
November, including the Thanksgiving holiday, generated $635 million in floral sales, about $85 million more than October. This signals a clear holiday-driven lift. Inflation combined with growing demand pushed dollar sales up 8.1% year-over-year, while unit sales increased by 2.1%.

This strong dollar and unit performance helped improve the 52-week outlook. Annual floral sales exceeded $10 billion, up 5.7% year-over-year. While unit sales remain slightly below year-ago levels, the gap continues to narrow and now stands at -1.3%.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$635.1M	+8.1%	51.7M	+2.1%
52 weeks	$10.21B	+5.7%	962.5M	-1.3%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 11/30/2025

Inflation Across Floral Segments
The average price per floral unit rose to $10.98 in the latest four weeks, up $1.30 from the prior quad-week and 5.9% higher than year-ago levels. All floral subcategories experienced year-over-year inflation, though price increases for arrangements were more modest than for other segments.

4 w.e. 11/30/2025	Price per unit	% Change vs. year ago
Floral Department	$12.28	+5.9%
Bouquets	$13.97	+6.5%
Roses	$13.60	+7.3%
Potted plants	$10.54	+2.5%
Arrangements	$30.16	+1.4%
Consumer bunch	$6.84	+3.3%
Holiday bouquets	$23.72	+4.7%
Outdoor plants	$8.35	+2.1%
Bulbs	$4.98	-5.9%