2025 Impact Report:
Driving Growth for the
Global Produce & Floral Industry

Q: How does IFPA reduce trade barriers and tariffs?

IFPA works to eliminate trade barriers and tariffs to reduce costs and open new markets for members. In 2025, our advocacy led to securing critical tariff exemptions on over 300 specialty crops, influencing USMCA implementation to protect seasonal producers, and successfully advocating for the renewal of the Generalized System of Preferences (GSP) and Miscellaneous Tariff Bill (MTB).

Q: How does IFPA support supply chain optimization?

IFPA helps members navigate supply chain disruptions and improve efficiency. Our 'Supply Chain of the Future' initiative brings together experts to find solutions for logistics challenges. In 2025, we hosted multiple virtual town halls on supply chain issues and provided members with critical insights and networking opportunities to enhance their operations.

Q: How does IFPA champion practical sustainability?

IFPA advocates for sustainability practices that are both effective and economically viable for the industry. We represent the industry's voice in global discussions, such as the UN's plastic pollution treaty negotiations, to ensure regulations are practical. We also provide members with resources like our Sustainable Packaging Guide to help them meet consumer and regulatory demands.

Q: How does IFPA improve food safety regulations?

IFPA engages directly with regulatory bodies like the FDA to ensure food safety standards are science-based and achievable. In 2025, we successfully challenged the FDA's proposed Cyclospora test, preventing significant potential costs for members. We also provide ongoing guidance and resources to help members comply with food safety policies.

Q: How does IFPA increase consumption of fruits, vegetables and floral?

IFPA advocates for policies that increase consumer access and demand for fresh produce and floral. A major 2025 victory was securing full funding for the USDA’s WIC program, which included a vital cash-value benefit increase for fruits and vegetables, expanding market access for our members and improving nutrition for millions.

Q: How does IFPA solve labor shortages?

IFPA is a leading advocate for solutions to the industry's workforce challenges. In 2025, we actively fought against the burdensome H-2A Rule and the flawed Adverse Effect Wage Rate (AEWR), saving the industry billions in potential labor costs and working to create a more stable and predictable labor environment for growers.

Q: How does IFPA connect my business to global buyers?

IFPA creates unparalleled opportunities for members to connect with qualified buyers from around the world. Our flagship event, The Global Produce & Floral Show, brings together thousands of exhibitors and buyers. We also provide exclusive access to market intelligence and trend data through our Global Intelligence Engine to help members identify and capitalize on new business opportunities.

See how the International Fresh Produce Association (IFPA) delivered industry-wide wins for your business in 2025.

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How does IFPA reduce trade barriers and tariffs?

Cargo ship with containers and an overlay of a digital world map.

The Challenge: Tariffs and border issues disrupt your supply chain and increase costs.

Our Impact: We protected market access and reduced financial burdens by securing critical tariff exemptions.

Impact in Action

Critical Tariff Exemptions secured for essential commodities including avocados, bananas, and citrus, directly protecting your profitability.
Stability for North American trade ensured by actively defending the USMCA agreement ahead of its crucial 2026 review.
Top-level policy directly influenced through advising the U.S. Trade Representative, successfully shaping key decisions that impact your global supply chain.

Explore Trade Resources

How does IFPA support supply chain optimization?

Aerial view of farmland with a digital network overlay.

The Challenge: Rising costs, shifting consumer behavior, and evolving supply chain pressures decrease efficiency.

Our Impact: We drove the initiative that positioned companies to adapt faster, reduce risk, and stay competitive.

Impact in Action

Future supply chain resilience built through the launch of the Supply Chain of the Future initiative, which established partnerships for improved shelf-life predictability and harmonized standards.
Leaders equipped with key strategies by delivering a dedicated Issues Forum, providing actionable advice to manage tariffs, cost pressures, and rapid demand shifts.

Discover Supply Chain of the Future

How does IFPA champion practical sustainability?

Illustration of a farming scene with a prominent recycling symbol made of green arrows over fresh produce, and renewable energy sources in the background.

The Challenge: Global sustainability policies can create unworkable standards that don't fit our industry.

Our Impact: We ensure your voice is heard, shaping policies that support practical, science-based innovation.

Impact in Action

Industry interests represented at the UN after gaining accreditation for participation in plastic pollution treaty negotiations, ensuring your voice shapes global standards.
Scalable solutions fostered with the launch of the Sustainable Packaging Innovation Program, developing practical, industry-specific solutions.

View Sustainability Framework

How does IFPA improve food safety regulations?

Assorted berries with a magnifying glass showing bacteria on them.

The Challenge: Flawed, unscientific regulations create unnecessary costs and risk.

Our Impact: We saved the industry hundreds of thousands of dollars by driving science-based policy changes at the FDA.

Impact in Action

Faulty testing eliminated after prompting the FDA to remove a Cyclospora test that carried a 90% false-positive rate, ending unnecessary recalls and costs.
Regulatory burden reduced through support of the FDA's "10-to-1" deregulation strategy, simplifying compliance for the industry.

Review Food Safety Resources

How does IFPA increase consumption of fruits, vegetables and floral?

A colorful assortment of fruits and vegetables, featuring watermelon, bananas, pears, avocados, and broccoli.

The Challenge: Public health and nutrition policies overlook the essential role of fruits, vegetables and floral risking reduced access.

Our Impact: We elevated the industry’s credibility with policymakers, keeping produce central to federal nutrition programs and global health efforts.

Impact in Action

Access to fresh produce protected by securing full funding for USDA’s WIC program, ensuring continued benefits for vulnerable families.
Key health policy shaped by successfully challenging and guiding the MAHA Commission reports and launching the Fresh Produce for a Healthier America campaign.
Global health outreach garnered through the appointment of a Chief Medical Officer to the Foundation for Fresh Produce, raising the industry's profile in international health dialogues.

See Nutrition Policy

How does IFPA solve labor shortages?

A person wearing gloves and a hat picks crops in a field, placing produce into a box; other workers are visible in the background among the rows of plants.

The Challenge: Unpredictable labor costs and regulations threaten your profitability.

Our Impact: We secured major legal and policy wins, delivering financial relief and stability.

Impact in Action

Massive cost hikes successfully halted with a lawsuit win against the Department of Labor, preventing the implementation of the H-2A Rule for growers.
Significant financial relief secured by negotiating a more favorable Adverse Effect Wage Rate (AEWR), substantially reducing operational wage burdens.
On-farm disruptions prevented after gaining clarity and assurance from Homeland Security, ensuring essential operational stability for the labor force.

View Workforce Victories

How does IFPA connect my business to global buyers?

A crowded exhibition hall with people and colorful booths.

The Challenge: Finding new buyers and market opportunities is essential for growth.

Our Impact: We connect you to a powerful global network of buyers, partners, and market intelligence.

Impact in Action

Record buyer attendance achieved at The Global Produce & Floral Show, providing access to a larger global network than ever before.
High-level connections forged with the launch of new Executive Leadership Summits in Asia, Europe, and Australia, expanding your global market reach.

Explore Global Events

What are the latest trends in produce and floral?

Assortment of fresh produce with overlaid digital charts and graphics.

The Challenge: Staying ahead of market shifts and technology requires clear, actionable data.

Our Impact: We provide the data and insights you need to make smarter, faster decisions.

Impact in Action

Actionable market insights provided with the launch of the new Global Intelligence Engine platform, delivering clarity on POS trends, consumer behavior, and trade flows.
Complex topics demystified through the Fresh Takes on Tech podcast, offering clear, actionable perspectives on AI, packaging, and supply chain innovation.

Access Intelligence Engine

Your Success is Our Mission

These achievements are only possible through the collective strength of our members. Together, we are building a more prosperous future for the global produce and floral industry.

Join IFPA & Grow Your Business

2025 Impact Report:Driving Growth for theGlobal Produce & Floral Industry

See how the International Fresh Produce Association (IFPA) delivered industry-wide wins for your business in 2025.

How does IFPA reduce trade barriers and tariffs?

How does IFPA support supply chain optimization?

How does IFPA champion practical sustainability?

How does IFPA improve food safety regulations?

How does IFPA increase consumption of fruits, vegetables and floral?

How does IFPA solve labor shortages?

How does IFPA connect my business to global buyers?

What are the latest trends in produce and floral?

Your Success is Our Mission

2025 Impact Report:
Driving Growth for the
Global Produce & Floral Industry