Our Global Commitment
The International Fresh Produce Association (IFPA) is the leading voice for an industry that nourishes and delights the world. Our global advocacy work is guided by a simple but powerful principle: global alignment, local action.
We champion policies that expand access, increase demand, and position our members as essential partners in public health, sustainability, and economic prosperity. While our opportunities and challenges span borders, we believe solutions must be globally consistent yet adaptable to the unique needs of every market we serve.
Our Approach to Advocacy
Our influence is built on three core pillars that ensure our efforts are focused, effective, and representative of our diverse global membership.
- Principled Policy We advocate for clear, science-based, and globally consistent policies that create a thriving and equitable environment for the entire fresh produce and floral industry.
- Strategic Partnerships We build powerful alliances with global bodies, allied associations, and public health organizations to amplify our collective voice and drive meaningful, collaborative action.
- Member-Driven Leadership We are guided by the expertise of our volunteer leaders from every sector and region. Their real-world experience ensures our advocacy is grounded, relevant, and impactful.
Our Global Policy Priorities
Our advocacy efforts are focused on three interconnected priorities that are critical to our industry and the world.
- Creating an Enabling Business Environment We advocate for fair, science-based international trade, an affordable and stable workforce, and innovation in agricultural technology. We support policies that enhance supply chain efficiency and ensure equitable access for all companies to succeed.
- Advancing Nutrition and Health We champion systemic approaches that elevate fruits and vegetables as essential components of global health. We work to increase access and affordability for all consumers and highlight the vital role of floral products in mental well-being and holistic health.
- Leading in Sustainability We are committed to the planet and its people. We support strategies that reduce environmental impact, build climate resilience, and promote responsible resource use. This includes advocating for resilient crop production systems, innovations in precision agriculture, and balanced packaging regulations.
Global Reach, Regional Expertise
The fresh produce and floral industry is a complex global network. To be effective, our advocacy must be just as sophisticated.
We apply a data-driven approach to direct our engagement where it matters most, analyzing production and consumption trends, trade dynamics, and international standards development. This allows us to deploy tailored strategies that respect the unique political, economic, and cultural realities of each market.
Whether engaging with the European Commission in Brussels, facilitating trade across North America, or supporting food safety initiatives in Asia, our goal is the same: to drive meaningful change for our members, no matter where they operate.
Driven by the Industry, For the Industry
Our global strategy was shaped directly by our members and is led by a dedicated team of staff and volunteer leaders from around the world. This ensures our advocacy is not only a reflection of our members’ needs but is actively driven by those closest to the issues.
Alexis Taylor
Chief Global Policy Officer
International Fresh Produce Association