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itemType="http://schema.org/BreadcrumbList"> <a href="/who-we-are/press-center/" itemProp="item"> <span itemProp="name">Press Center</span> </a> <meta itemProp="position" content="3" /> </li> <li class="breadcrumb-item" itemProp="itemListElement" itemScope itemType="http://schema.org/BreadcrumbList"> <a href="/who-we-are/press-center/2025/ifpa-produce-executive-program-debuts-in-nz-this-august/" itemProp="item"> <span itemProp="name">IFPA Produce Executive Program Debuts in NZ This August</span> </a> <meta itemProp="position" content="4" /> </li> </ol> </div> </div> </section> <div class="sharethis-inline-share-buttons"></div> </div> </section> <section class="content-spot-section eyebrow-container"> <div class="container"> <div class="centered"> <div class="score-content-spot"> <p class="eyebrow" data-epi-edit="SearchDate"> August 1, 2025 </p> </div> </div> </div> </section> <section class="score-stripe default " style="" > <div class="container"> <div class="centered"> <div class="w-full"> <div class="content-area justify-center"> <div class=" w-8col"> <div class="score-content-spot rich-text " data-epi-type="content"> <p>The International Fresh Produce Association ANZ Produce Executive Program (PEP) - the premier fresh produce leadership and business development program in Australia and New Zealand - will make its New Zealand debut in August following a rich history in Australia.</p> <figure><a href="/siteassets/people/anz-board/belinda-wilson2h-lr.jpg" target="_blank" rel="noopener"><img src="/siteassets/people/anz-board/belinda-wilson2h-lr.jpg" alt="" width="420" height="280" /></a> <figcaption>IFPA managing director ANZ Belinda Wilson is a guest speaker at the New Zealand PEP in August.</figcaption> <p> </p> <p>The PEP will leverage two decades of running the program in Australia, to present a tailored New Zealand-focused curriculum supporting local industry needs. Participants will have the chance to elevate their leadership skills, business acumen, innovation capacity and personal resilience over six days at Rydges Formosa Golf Resort, Auckland from August 17-22.</p> <p>Developed and presented by Streamwise Learning and the Institute of Food and Grocery Management, the program is for fresh produce industry leaders and high-performing emerging leaders and influencers from across the region’s fresh produce and floral supply chain.</p> <p>Australian businesses with a footprint across the Tasman are also expected to send delegates.</p> <p>IFPA managing director ANZ Belinda Wilson said participants would gain actionable strategies to support business growth, engage with thought leaders, explore global trends, and develop insights into domestic and export markets.</p> <p>“A global export leader, New Zealand is renowned for producing premium fruit and vegetables. This program will equip participants with the knowledge and tools needed to secure and build on the future of their businesses including clarity around key drivers of domestic and export markets,” she said.</p> <p>Faculty presenters are program director and management consultant Tristan Kitchener; host and motivator, Lex Dwyer of Corporate Fitness; Emeritus Professor of food marketing Professor David Hughes; Business Olympian Consulting director Gavin Freeman and Minds and Work facilitator Lisa Smith.</p> <p>Guest speakers are Seeka Ltd chief executive officer Michael Franks; Forward Insight and Strategy global consumer insights director Carlo Magni; JapanIQ consultant Paul Kraft; Horticulture NZ chief executive Kate Scott; Woolworths fruit and vegetables general manager Ryan McMullen; innovation, AI expert Fiona Wilhelm; IFPA managing director ANZ Belinda Wilson, Ag entrepreneur Richard Vecqueray and United Fresh president Jerry Prendergast.</p> <p><strong>IFPA ANZ is also offering two 50 per cent co-funded scholarships to attend the program, aimed at supporting New Zealand growers and primary producers. To apply, candidates can contact IFPA head of membership experience (ANZ) Tim Withers.</strong></p> <p><a href="mailto:twithers@freshproduce.com" target="_blank" rel="noopener">» Email Tim Withers</a></p> <h3><strong>Past participants praise PEP</strong></h3> <p>Nearly 800 alumni who have attended the PEP in the past 20 years have consistently rated the program highly.</p> <p><strong>A New Zealand participant at the Australian course run in May this year was Seeka general manager new business and marketing Jim Smith.</strong></p> <p>“The benefits were twofold. On the business side, the course was professionally run and coordinated, offering a fantastic suite of presenters and modules. On the personal side, I gained a deeper awareness of the importance of my wellbeing in relation to the business world and business life generally,” he said.</p> <p>“For company leaders, it’s a great opportunity to refresh their approach to the dynamics of working with people and teams. The AI module was also enlightening, and it has already inspired us to implement some technology in our help-desk setting.</p> <p>“Investing in the program is investing in yourself and your associated business and will have some semblance of payback for years.”</p> <p><strong>Samson’s Fruit and Vegetable Supply group general manager Mark Garratt, who received a scholarship to attend the 2024 program, said the experience of hearing respected industry achievers describe their journey and outline their keys to success as “second to none”.</strong></p> <p>“It taught me to look at every aspect of my business daily and see what learnings I could apply to help grow and become an effective leader,” Mr Garratt said.</p> <h3><strong>Key information</strong></h3> <ul> <li>When: August 17-22</li> <li>Where: Rydges Formosa, Golf Resort, 110 Jack Lachlan Drive, Beachlands, Auckland</li> <li>Cost: $8,995NZ IFPA members; $9,995NZ non-IFPA members (includes instruction, accommodation, meals, books, supplies)</li> </ul> <p><a href="mailto: twithers@freshproduce.com" target="_blank" rel="noopener">» Registrations and enquiries</a></p> <p><a href="https://streamwiselearning.com.au/wp-content/uploads/2025/03/Produce-NZ-Brochure-1.pdf" target="_blank" rel="noopener">» Download the Produce Executive Program 2025 brochure</a></p> </figure> </div> </div><div class=" w-4col"> <div class="score-content-spot rich-text " style="background-color: #FFD788;" data-epi-type="content"> <p><strong>Attention media:</strong><br />Interviews with IFPA managing director ANZ Belinda Wilson are available on request. Guest speaker images are available on request.</p> <p><a href="mailto:toni@aquapr.com.au">>>Email us</a></p> <figure><a href="/siteassets/images/press-release/tristan-kitchener-hr.jpg" target="_blank" rel="noopener"><img src="/siteassets/images/press-release/tristan-kitchener-lr.jpg" alt="" width="220" height="220" /></a> <figcaption>Program director Tristan Kitchener is a management consultant providing advice and support along the grocery value chain.</figcaption> <p> </p> </figure> <figure><a href="/siteassets/images/press-release/lex-dwyer-large.jpg" target="_blank" rel="noopener"><img src="/siteassets/images/press-release/lex-dwyer-large.jpg" alt="" width="284" height="290" /></a> <figcaption>Host Lex Dwyer will share a range of leadership strategies and play a central part in driving participant engagement.</figcaption> <p> </p> </figure> <figure><a href="/siteassets/images/press-release/david-hughes-large-cropped.jpg" target="_blank" rel="noopener"><img src="/siteassets/images/press-release/david-hughes-lr.jpg" alt="" width="220" height="220" /></a> <figcaption>Professor David Hughes will discuss trends, customers and markets.</figcaption> <p> </p> </figure> <figure><a href="/siteassets/images/press-release/gavin-freeman-hr.jpg" target="_blank" rel="noopener"><img src="/siteassets/images/press-release/gavin-freeman-lr.jpg" alt="" width="220" height="220" /></a> <figcaption>Gavin Freeman will examine key issues involved in motivating and retaining productive employees.</figcaption> </figure> <p> </p> <figure><a href="/siteassets/images/press-release/lisa-smith-hr.jpg" target="_blank" rel="noopener"><img src="/siteassets/images/press-release/lisa-smith-lr.jpg" alt="" width="220" height="220" /></a> <figcaption>Lisa Smith will outline practical tools to help solve day-to-day management problems and longer-term strategic issues.</figcaption> </figure> <p> </p> <p><a href="https://www.linkedin.com/company/ifpa-anz" target="_blank" rel="noopener">» Connect with IFPA ANZ on Linkedin</a></p> <p><a href="/" target="_blank" rel="noopener">» Visit the IFPA ANZ website</a></p> </div> </div> </div> </div> </div> </div> </section> <section class="press-slider"> <div class="container"> <div class="w-full"> <div class="section-header"> <h2>Additional Press</h2> </div> <div class="content-area"> <div data-react-component="PressSlider" data-props='{"url":"https://www.freshproduce.com","pageId":"63449","genericCardTitle":null,"genericCardCta":null,"genericCardUrl":null}' class=''></div> </div> </div> </div> </section> </main> <footer class="default"> <div class="container"> <div class="brand"> <div class="logo"> <a class="score-image-button" href="/"> <img src="/siteassets/images/icons/logos/ifpa-full-logo-white.svg" alt="International Fresh Produce Association's Full Brand Logo" loading="lazy"/> </a> </div> <div class="social"> <span>Follow us:</span> <ul> <li class="social-icons"> <a 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8.88338 4.5856C9.36336 4.93597 9.71997 5.42942 9.90203 5.9951C9.16512 5.54609 8.34759 5.24539 7.49536 5.1099C7.49536 5.1099 8.6004 5.74261 9.59623 6.44205H8.76295C8.08942 6.4413 7.43849 6.19899 6.92841 5.75913C6.41833 5.31928 6.08293 4.71106 5.98315 4.04496V4.04496Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11721"><rect width="21.1169" height="24" fill="white" /></clipPath></defs></svg> <span>Membership</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/membership/join/" target="" class="">Join</a> </li> <li class="menu-list-item"> <a href="/membership/get-involved/" target="" class="">Get Involved</a> </li> <li class="menu-list-item"> <a href="/membership/advertise-and-sponsor/" target="" class="">Partner, Advertise and Sponsor</a> </li> <li class="menu-list-item"> <a href="/membership/the-food-safety--advocacy-fund/" target="" class="">The Food Safety & Advocacy Fund</a> </li> </ul> </div> <div class="menu-list"> <div 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18.0082 30.5283 17.6608C31.102 17.3133 31.5783 16.8262 31.913 16.245C33.4382 13.9713 33.9124 9.90545 32.2373 8.07053ZM18.8235 1.34448V5.45911H14.435C14.5238 4.36713 15.146 2.00876 18.8235 1.34448ZM3.80665 12.8423L1.6268 12.2852L4.32973 8.1754L5.67628 9.99809L3.80665 12.8423ZM5.39999 12.6907L6.16365 11.5293L12.6317 14.3172L12.3043 19.2119L5.39999 12.6907ZM26.2751 22.1481C26.0974 22.3394 25.882 22.4919 25.6424 22.5957C25.4029 22.6996 25.1444 22.7527 24.8833 22.7516H15.3551C15.0942 22.7518 14.8362 22.6984 14.5969 22.5946C14.3576 22.4909 14.1421 22.3391 13.9639 22.1486C13.7858 21.9582 13.6486 21.7331 13.5611 21.4874C13.4735 21.2417 13.4374 20.9807 13.455 20.7204L14.3919 6.70752H25.8471L26.784 20.7204C26.8027 20.9807 26.7671 21.242 26.6795 21.4877C26.5919 21.7335 26.4542 21.9584 26.2751 22.1481V22.1481ZM30.8761 15.5489C30.5975 16.0976 30.1313 16.528 29.5622 16.762C28.9931 16.9961 28.359 17.0181 27.775 16.8241L27.2036 8.27865C27.858 7.8977 28.6232 7.75276 29.3716 7.868C30.12 7.98324 30.8062 8.35168 31.3156 8.91184C32.461 10.1675 32.2397 13.5165 30.8761 15.5489Z" fill="#FFFFFF" /></g><defs><clipPath id="clip0_2492:11725"><rect width="33.2936" height="24" fill="white" /></clipPath></defs></svg> <span>Who We Are</span> </a> </div> <ul class="menu-list-links"> <li class="menu-list-item"> <a href="/who-we-are/history/" target="" class="">History</a> </li> <li class="menu-list-item"> <a href="/who-we-are/press-center/" target="" class="">Press Center</a> </li> <li class="menu-list-item"> <a href="/who-we-are/board-of-directors/" target="" class="">Board of Directors</a> </li> <li class="menu-list-item"> <a href="/who-we-are/careers-and-internships/" target="" class="">Careers and Internships</a> </li> <li class="menu-list-item"> <a href="/who-we-are/brand-guidelines/" target="" class="">Brand Guidelines</a> </li> </ul> </div> </div> </div> </div><div class="w-3col w-3col"> <div class="footer-panel column"> <div class="content-area"> <div class="menu-list"> <div 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