Flagship IFPA Fresh Matters Report Redefines Industry Leadership

July 9, 2025

The International Fresh Produce Association ANZ (IFPA ANZ) has launched inaugural quarterly report, Fresh Matters, advancing its leadership of the fresh produce sector across Australia and New Zealand.

The IFPA Fresh Matters report represented a significant step forward in the association's thought leadership, IFPA managing director ANZ Belinda Wilson said.

"It offers critical insights and actionable data derived from global IFPA research, resources and consumer sentiment studies across multiple markets," she said.

"It reflects our commitment to applying global insights to support and advance the sector. It delivers meaningful value to the industry we serve."

The report was launched at the Plenary Sessions during premier horticultural trade event, Hort Connections in Brisbane, June 5.

The first edition outlines the Australian findings of IFPA Global research conducted across seven countries and shows Australian parents are actively involving children in food preparation and decision making.

IFPA managing director ANZ Belinda Wilson addresses the crowd at Hort Connections' Plenary Sessions.

Attention media:
Interviews with IFPA managing director ANZ Belinda Wilson are available on request. More high-res images are available on request.

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Flagship IFPA Fresh Matters Report Redefines Industry Leadership

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