Fruit and Veggies Yummy Yummy

Fruit and Veggies Yummy Yummy Campaign

Fruit and Veggies Yummy Yummy is a national campaign designed to increase fruit and vegetable consumption among Australian families by partnering with The Wiggles to make healthy eating fun and engaging for children. The campaign uses digital content, retail promotions, concerts, and educational resources to encourage families to incorporate more fruits and veggies into their daily lives. The primary goals are to reach over 1 million families, drive an extra serving of fruits and veggies per day, and inspire lasting behavioral change. You can see the campaign in action at fruitandveggies.org.

Why This Campaign Matters

This initiative is crucial because Australian families, particularly children, are eating fewer fruits and vegetables each year. The campaign directly addresses this trend and the following key issues:

Declining Consumption: Only 6.5% of adults and 4.6% of children in Australia meet the recommended daily intake.
Retail Influence: 96% of Australian children influence what their parents buy at the grocery store.
Industry Fragmentation: The campaign unifies the fresh produce industry to work toward a common goal.

By working together, the industry can increase sales, shift habits, and build a healthier next generation.

Campaign Momentum and Success

As of August 2025, the campaign has achieved significant milestones:

The campaign launched with The Wiggles, generating more than 100 media stories.
The consumer-facing site, fruitandveggies.org, is live.
It has garnered over 1.2 million impressions across digital and retail channels.
Retail activations and early learning resource kits are currently available.

New milestones are added monthly, so be sure to check back for updates.

Who's Behind the Campaign?

The campaign is led by the International Fresh Produce Association (IFPA) – Australia & New Zealand, in partnership with a powerful coalition of industry leaders:

The Wiggles: Australia’s most trusted children’s entertainers.
Hort Innovation and AUSVEG: Strategic partners.
Leading fresh produce businesses: Including Flavorite Group, Mitolo Family Farms, Perfection Fresh Australia, Mackays Marketing, and Premier Fresh Australia.

This collaboration is an unprecedented, cross-sector effort to increase fruit and vegetable consumption on a large scale.

Get Involved

We welcome anyone who wants to support this important initiative. Whether you are a grower, retailer, educator, or health professional, you can get involved.

Contact us directly: hello@fruitandveggies.org
Submit an inquiry

Let’s grow something meaningful—together.