IFPA Supports New EU-US framework deal, Stresses Need to Ensure Produce Availability

July 29, 2025

Brussels, Belgium - The International Fresh Produce Association (IFPA), the largest and most diverse international association serving the global fresh produce and floral supply chains, welcomed the announcement of a new EU-US trade framework and issued the following statement:

“Although more details are still being ironed out this is a positive step following crucial negotiations, helping to avoid further escalation and ensure greater stability in transatlantic trade.

“IFPA supports efforts to strengthen transatlantic cooperation and is encouraged by the renewed commitment to dialogue. Reaching an agreement is preferable to ongoing uncertainty or retaliatory measures, particularly for sectors that depend on predictable and open trade flows like fresh produce and floral.

“At the same time, important issues remain unresolved. The continued presence of tariffs and non-tariff barriers – including sanitary and phytosanitary (SPS) measures – poses challenges for fresh produce and floral, where tariffs and non-tariff barriers directly affect access, affordability, and consumer health. IFPA maintains its long-standing position that a trade environment in which trade standards are fair, open, and science-based would better support efficient supply chains and ensure consumers maintain reliable and consistent access to fresh, healthy, and affordable products.

“As the agreement is being finalized, IFPA is closely monitoring developments and stands ready to support decision makers on both sides towards a solid agreement that ensures availability and affordability of fresh produce and floral products prioritizing food security, economic resilience, and public health.”

IFPA Supports New EU-US framework deal, Stresses Need to Ensure Produce Availability

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