Floral Update: Connecting with Consumers

August 26, 2025

As we approach the last quarter of 2025, it’s clear that consumers remain the ultimate driver of our industry. Shoppers are still feeling the pinch from health concerns, the global political climate, and personal financial stress, but there’s good news too! Inflationary pressures are easing, and according to NIQ, consumers are expected to worry a little less about rising everyday bills this year. That shift opens the door for more discretionary purchases, like flowers!

Globally, consumer spending is projected to rise nearly 6% in 2025 (about $3.2 trillion in new spending). For U.S. consumers, that means an average of almost $2,000 in additional spending power – which is room that we hope will translate into more bouquets in carts. Still, spending remains polarized: higher-income consumers will drive a third of global spending growth, while lower-middle consumers are focused on stretching their dollars. This is why it’s so important that we understand who we’re serving – whether that’s value bunches in the supermarket aisle or premium bouquets in niche markets.

We know that consumers are adapting their habits: trading down, switching brands, and resizing purchases to stretch their dollars. For floral, this means balancing affordability with the unique value of flowers, which remain strongly linked to wellness, self-care, and joy. At the same time, sustainability still matters, especially to younger shoppers who want authenticity and transparency in what they buy.

You can dig deeper into these insights - and more consumer behavior trends - in the latest IFPA Consumer Floral Trends Tracker.

Let’s not underestimate the power of social media. Nearly a third of global consumers are willing to purchase through social commerce, and brand loyalty is shifting faster than ever thanks to influencer recommendations. That’s a big opportunity for floral to reach new audiences and spark impulse purchases.

Finally, a quick reminder: tariffs continue to be an evolving challenge for the industry. IFPA is staying on top of ongoing changes, and we’ve created resources to help you stay informed. Please don’t hesitate to reach out if you have questions, the IFPA Government Relations team is available to help answer your questions. Together, let’s keep finding ways to meet consumers where they are – whether that’s value, wellness, sustainability, or simply the joy of fresh flowers.

Floral Update: Connecting with Consumers

Additional Press